This document summarizes several crowdfunding campaigns from Kickstarter and Indiegogo. It describes their funding goals, amounts raised, reward structures, appeal approaches, and rates their success. Some highlights include a Skip Beat! anime release that exceeded its goal by targeting fans, a film campaign that struggled but surged in the final days to exceed its goal, and a music project featuring a grandfather that appealed to nostalgia and heartstrings. However, an aviation school campaign and toddler scholarship fund lacked video, details and rewards, limiting their appeal and success. In general, campaigns that targeted specific groups, used emotion, or offered unique rewards tended to do better than those that lacked compelling content or incentives.

1. CROWDFUNDING EXAMPLES:
KICKSTARTER & INDIGOGO

2. SKIP BEAT!
OFFICIAL NORTH
AMERICAN
RELEASE
REIGN OF JUDGES:
TITLE OF LIBERTY
(CONCEPT FILM SHORT)
TUTU'S FAVORITE
SONGS BY GEORGE
KAHUMOKU, JR.
AVIATION SCHOOL &
FLIGHT LICENSE
TODDLERS ON THE HILL
SCHOLARSHIP FUND

3. SKIP BEAT! OFFICIAL NORTH
AMERICAN RELEASE

4. https://www.kickstarter.com/projects/85938147/skip-
beat-official-north-american-release?ref=user_menu
Funding goal: $155k
Actual gained: $224.5k
Rewards type
Closed

5. Ranging from $1-$5000 rewards
Once hit $150 reward, included in
all rewards upwards of it
Additional rewards available to add
on to any main rewards option
Limited availability on rewards
No downsides

6. Used available clips and music;
simple storyline appeal; short and
sweet appeal from director – voice
& picture, not physical video recording
3/5 stars

7. This was a crowdfunding project that appealed to
a very specific group of people. The video was
simple enough for that, since it wasn't trying to
convince anyone. There was a very excessive
amount of info about the project and funding
also – good for those who are looking for what is
specifically happening instead of generally
looking to see if they'll support the project.
Because they knew their focus group and reached
out to them, they did very well – making the base
reduced goal, even reaching and going above the
original funding goal of $210k.

8. REIGN OF JUDGES: TITLE OF LIBERTY
(CONCEPT FILM SHORT)

9. https://www.kickstarter.com/projects/darinsoutham/rei
gn-of-judges-title-of-liberty-concept-film-
shor?ref=user_menut
Funding goal: $150k
Actual gained: $171k
Rewards type
Closed

10. Ranging $1-$9,500 rewards
Very unique rewards in upper tiers
Limited availability rewards
Appealing lower tier rewards
No downsides

11. Immediate appearance of the director, beginning
with an alluring statement. Explains the story,
where it comes from, what the plan is beyond
the concept short film, explains the process of
fund raising and the possibilities. Describes the
resources available, and plans for the film itself –
so much that one already feels a part of the process.
6/5 stars

12. This crowdfunding project struggled. There
was a lot of concern with whether it would
make the end goal or not. As usually
happens, it got a lot of activity in the last
couple days and spiked it $20k+ over the
edge. This crowdfunding project relied
more on emotion to gain funding. It had
appeal to a specific group, but wasn't just
targeting them. Used multiple ploys to gain
others attention. It was specific in all the
right ways, and not too focused on all the
little details. By succeeding at the goal, it
achieved 3rd all-time highest short film
funded achievement. Good success.

13. TUTU'S FAVORITE SONGS BY GEORGE
KAHUMOKU, JR.

14. https://www.kickstarter.com/projects/georgekahumoku
jr/tutus-favorite-songs-by-george-kahumoku-jr
Funding goal: $16.5k
Gained so far: $22k
Rewards type
12 days remaining

15. Ranging $10-$5000 rewards
High quality $10 reward
Very personal rewards
Super unique
No downsides

16. The appeal is a very personal story from
an older gentleman, recalling days from
his childhood, the music he reminisces
about playing in the background. He then
makes a very simple claim that the
viewers would like it as well.
4/5 stars

17. This is a very eloquent campaign.
The appeal of the grandpa selling
his favorite music is very familiar,
something that pulls at
heartstrings and nostalgia. That
makes it a campaign that is not
difficult to support – as
evidenced by the surplus funds
with still nearly two weeks
remaining. Great success.

18. AVIATION SCHOOL & FLIGHT LICENSE

19. https://www.indiegogo.com/projects/aviation-school-
and-flight-license#/
Funding Goal: $20k
Gained so far: $20
Donation type
1 month remaining

20. No rewards = no incentive for
donations – especially when
asking for personal donations

21. No video.
0/5 stars

22. Very, very badly done. Even if
someone was just trying to get his
plight to appeal to friends and
neighbors, much less hoping they
share it with the world – badly
done. No video, very few pictures,
short personal story with more
details than emotion involved.
There's no compelling thing that
makes one want to support him.
Failing – though we'll have to see
where he stands in a month to
really make that call.

23. TODDLERS ON THE HILL
SCHOLARSHIP FUND

24. https://www.indiegogo.com/projects/toddlers-on-the-
hill-scholarship-fund#/
Funding goal: unknown
Actual gained: $2.3k
Donation type
Closed

25. No rewards – however, helping less
privileged young children has a strong
pull on people

26. Figure of authority explains the
vision. A mother of a child
influenced by the vision shares
personal story/appeal. Very
simple, no supportive background
music or high quality recording.
3/5 stars

27. Simple video, simple description,
simple page – no rewards, no vast
amount of details – or even a good
amount of helpful details. The biggest
impact is the name and the goal tied to
it. It says it succeeded, with its very
small goal amount, so it did enough for
its needs, I suppose. But it's not a well
put-together or compelling campaign.

28. ~ bigstockphoto.com
~ kickstarter.com
~ indiegogo.com
SOURCES