A recent presentation delivered by Silverbean's very own CRO & Analytics Manager, Simon Cahill, highlighting some of the best techniques and tools around to help your site achieve a better conversion rate.

1. Conversion Rate Optimisation
Tools and Techniques
Simon Cahill
CRO and Analytics Manager
@simon_cro

3. Conversion Rate Optimsation
An ongoing process of maximising the value of potential
and existing customers

4. CRO Process

5. Tools - Analytics

6. Tools - Analytics

7. Tools - Heatmapping

8. Tools - Heatmapping

9. Tools – Testing for Non Coders

10. Tools – Feedback

11. Tools – Feedback

12. Feedback – Trust Pilot Case Study

13. Tools – Customer Research / Questionnaires

14. Tools – Customer Research / Questionnaires

15. Techniques

16. Techniques – A/B Testing
Tips:
• A/A Test
• Create very different variations
• Target where possible

17. A/B Testing - Examples

18. Techniques – Customer Journey Analysis
Tips:
• Customer Journeys are not
linear
• Returning customers usually
convert more
• Know the key exit points and
prioritise

19. Customer Journey Analysis – GA Data

20. Techniques – Copy Optimisation

21. Copy Optimisation - Examples

22. Techniques – Online Surveys and Customer
Feedback

23. Online Surveys and Customer Feedback -
Examples

24. Online Surveys and Customer Feedback -
Examples

25. Techniques – User Testing

26. User Testing – Case Study
https://econsultancy.com/blog/64396-what-user-tests-tell-us-about-morrisons-grocery-site

28. Thank you!