This document proposes developing the existing desktop CRM application into an iPhone application to address drawbacks like lack of portability, complex layouts, and limited user interaction. The proposed mobile app would simplify workflows, improve efficiency, reduce time wasting, and allow fast data retrieval through a simple and attractive interface requiring minimal clicks. It would give CRM agents portability while allowing them to search for practices and providers, view details, generate cases, and access customer support information through features like login, search, case generation, and a customer officer interface. The app would use Xcode and Objective C for development, integrate with a backend WCF web service on Microsoft Visual Studio, and store data in a Microsoft SQL Server database.