SlideShare a Scribd company logo
Tim Thorpe
Manager, Information Solutions Group
Solution:
Microsoft Dynamics CRM v4.0
On Premise Deployment
About YRC Logistics
2
Formed in 2002 to help businesses manage their
logistics more efficiently.
 Subsidiary of YRC Worldwide.
 YRCW 2007 Revenue - $9.6 billion
 60,000 employees and 1000
locations worldwide
 27,000 trucks and 90,000 trailers
 #1 in its industry in Fortune
Magazine’s “America’s Most
Admired Companies” list for sixth
consecutive year
YRC Logistics Business Structure
3
Global Logistics Solutions Transportation Services
YRC Logistics Service Portfolio
4
Key CRM Pain Points
Technology Drivers
Multiple Systems (legacy oriented)
Leverage MS Dynamics GP ERP
Leverage MS Exchange Enterprise Email
Configuration vs. Development
Business Drivers
Significant Business Growth
Global Staff
Single Customer-Multiple Solutions (one truth)
Ease of Customization/Configuration
Elimination of Paper-based Forms
Consistent Processes Globally
Enhance User Adoption
Microsoft Platform Integration
How does the solution leverage the
Microsoft “stack” of technologies?
CRM integration with Outlook speeds user
adoption of CRM functionality.
CRM integration with Microsoft Exchange
provides ability to eliminate paper flows
and track disparate customer
communications.
Phase 2 implementation will use Scribe
Software Adapter to integrate CRM with
existing GP ERP.
Partnering Approach
How did the customer build a solid
partner/MSFT relationship to deploy and
support the solution?
YRC Logistics has an active partnership
with MS Gold Certified Partner – ASI
ASI and YRC Logistics have worked
together on GP solutions for 10+ years and
it was a natural fit since ASI also supported
Dynamics CRM
Solution Value
Consistent Global Processes
Integrated Email, ERP, CRM
Speed of Implementation
Elimination of Legacy Systems/Processes
Enhance Client Data Accuracy
Organic Growth Through Cross Sell
Opportunities
Results and Revelations
Start Small/Finite Initial Rollout
Reengineer Processes First
Evangelize CRM Across Organization
A Solid MS Partner will Speed/Smooth
Implementation
Where Appropriate Use 3rd Party Tools
(Scribe Insight/Adapters)

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CRM Connections - Microsoft Executive Briefing Customer Lunch

  • 1. Tim Thorpe Manager, Information Solutions Group Solution: Microsoft Dynamics CRM v4.0 On Premise Deployment
  • 2. About YRC Logistics 2 Formed in 2002 to help businesses manage their logistics more efficiently.  Subsidiary of YRC Worldwide.  YRCW 2007 Revenue - $9.6 billion  60,000 employees and 1000 locations worldwide  27,000 trucks and 90,000 trailers  #1 in its industry in Fortune Magazine’s “America’s Most Admired Companies” list for sixth consecutive year
  • 3. YRC Logistics Business Structure 3 Global Logistics Solutions Transportation Services
  • 4. YRC Logistics Service Portfolio 4
  • 5. Key CRM Pain Points Technology Drivers Multiple Systems (legacy oriented) Leverage MS Dynamics GP ERP Leverage MS Exchange Enterprise Email Configuration vs. Development Business Drivers Significant Business Growth Global Staff Single Customer-Multiple Solutions (one truth) Ease of Customization/Configuration Elimination of Paper-based Forms Consistent Processes Globally Enhance User Adoption
  • 6. Microsoft Platform Integration How does the solution leverage the Microsoft “stack” of technologies? CRM integration with Outlook speeds user adoption of CRM functionality. CRM integration with Microsoft Exchange provides ability to eliminate paper flows and track disparate customer communications. Phase 2 implementation will use Scribe Software Adapter to integrate CRM with existing GP ERP.
  • 7. Partnering Approach How did the customer build a solid partner/MSFT relationship to deploy and support the solution? YRC Logistics has an active partnership with MS Gold Certified Partner – ASI ASI and YRC Logistics have worked together on GP solutions for 10+ years and it was a natural fit since ASI also supported Dynamics CRM
  • 8. Solution Value Consistent Global Processes Integrated Email, ERP, CRM Speed of Implementation Elimination of Legacy Systems/Processes Enhance Client Data Accuracy Organic Growth Through Cross Sell Opportunities
  • 9. Results and Revelations Start Small/Finite Initial Rollout Reengineer Processes First Evangelize CRM Across Organization A Solid MS Partner will Speed/Smooth Implementation Where Appropriate Use 3rd Party Tools (Scribe Insight/Adapters)