1) Crises can present opportunities for companies in affected sectors if they are prepared to capitalize on failures of competitors. 2) Companies should examine past crises to learn how others responded and the long-term outcomes in order to develop strategies. 3) When a competitor fails, companies should maintain neutrality, be prepared to acquire assets or customers, consider partnering with other competitors, and increase transparency to reassure customers. Developing these strategies can help companies benefit from shocks to the system.