The document presents branding and promotional materials for OCCU, a modern banking institution based in Southern California. OCCU describes itself as aspirational yet authentic, community-focused, and existing for people rather than profit. The materials showcase OCCU's taglines emphasizing banking for people instead of profit and highlight features like its large ATM network and membership benefits.

1. Modern spirit. Trusted.
Atainable. Personalized.
For people and not for profit.
A SoCal aspirational personality.
Authentic. Community.
“Melennial friendly and local”

3. YOUR MONEY’S
GOOD HERE
YOUR MONEY’S
GOOD HERE

5. For people.
Not for profit.
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01W E LC O M E T O O C C U
BROCHURE

6. OCCU is part
of the largest
ATM network
in the Nation
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For people.
Not for profit.
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euismod tincidunt ut laoreet
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RETAIL SIGNAGE

7. PROMO & SWAG

9. WE’RE
BANKING ON
AWESOME

11. For people.
Not for profit.
For people.
Not for profit.
01
WELCOMETOOCCU
BROCHURE
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12. OCCU is part
of the largest
ATM network
in the Nation
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consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
lobortis nisl ut
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consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim
ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit
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For people.
Not for profit.
YOU ARE
NOT THE
PRODUCT.
YOU ARE
NOT THE
PRODUCT.
INVESTED
IN YOU.
INVESTED
IN YOU.

13. PROMO & SWAG
HELLO
AWESOME
HELLO
AWESOME
RISE&SHINE
AWSESOME

14. HELLO
AWESOME
HELLO
AWESOME

15. California’s Modern
Banking Revolution.
(Est. 1938)

16. Flower or star from
Mexican folk art
and Mission tiles.

17. 01WELCOME TO OCCU
BROCHURE
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magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis
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at vero eros et accumsan et iusto odio dignissim qui blandit
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Modern banking
for people, not for profit.
Join California’s
oldest banking
revolution.

18. Modern banking
for people, not
for profit.
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consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Ut wisi enim ad minim veniam,
quis nostrud exerci tation
ullamcorper suscipit lobortis
nisl ut
Free ATM’s
nation wide.
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magna aliquam erat volutpat.
Ut wisi enim ad minim veniam,
quis nostrud exerci tation
ullamcorper suscipit lobortis
nisl ut
Doing good for
our members.
Join the
revolution

19. PROMO & SWAG
FPO