A look & Feel pitch deck for the Lioness Vibrator that included logo refresh, refined DNA, taglines, headlines, packaging concepts. Used to help define their go to market strategy. Created by BXC - https://www.brandingbycontext.com

1. LIONESSLOOK & FEEL STUDY
PRESENTED BY BXC | 07|11|2016
949.677.7324

2. PG
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THE TASK
• Define the brand DNA and aspirations
• Refine the Lioness brand voice,
visual identity & persona
• Create a tagline + look & feel concepts
that inspire visual guidelines for future
creative needs

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THE INSPIRATION
With Lioness, the cat is now out of the bag. Our
team wants you to feel in control and have fun.
As you learn more about your body through
personalized data and enlightening information,
you’ll join a community of like-minded women
discovering the sheer joy of sexual and personal
wellness.

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THE TRUTH
We’re here to think, laugh and explore as we make
leading-edge, tech-driven products that bring out
the best in our bodies and mind. This is a shared
adventure with authenticity at its core.

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THE MOTIVATION
To be the approachable, trustworthy brand that
gives you the tools to take charge of your own
sexual well-being. To engage in conversation,
and shake up the status quo. To encourage women
to expect more, and then deliver beyond those
expectations.

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OUR ATTITUDE
Adventurous • Authentic •
Thoughtful • Modern • Open
• Playful • Savvy • Credible •
Bold • Inspiring • Sincere
(descriptors that can be used to qualify communications ideas)

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PHASE 02 DELIVERABLES
Tagline, Logo, Packaging,
Web and Print.
All art is used to express the visual attitude and
look & feel are examples only. Not for final use.

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System 01 - REVOLUTION!
Original Logo.
Lightly updated typography.
Tagline ideas.

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Insight from inside.
The science of sexual wellness.
Discovery through data.

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Insight from the inside

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own your orgasm.

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System 02 - SELF EXPRESSION
Lioness icon evolved concept.
Lightly updated typography
with boarder device to act as main ID.

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Lioness lets you know your body.
The revolution sounds like a roar.
Let your lioness out.

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Let your lioness out

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System 03 - SHOW ME. KNOW ME.
New Lioness icon concept.
Custom typography.
Single read mark that will stand next
to any national brandmark.

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Join the pride

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Join the pride

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smart bod
vibrator
own
your

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LOVE IT!?