The document discusses creativity in business in China. It profiles several highly successful Chinese entrepreneurs like Jack Ma of Alibaba and Ma Huateng of Tencent who demonstrated creativity. Some examples of creative business models are highlighted, such as Xiaomi's approach to involving consumers and Meituan's platform connecting people. The document argues that Chinese businesses are embracing creativity in their business models and operations, not just in products, and finding commercial success doing so. It encourages tapping into consumer creativity and building on existing platforms with small, incremental efforts.

1. CREATIVITY
MEANS
BUSINESS

2. CHINA CREATIVITY

3. --NY Times
“CHINA can’t outrun the United States, because it’s not CREATIVE enough”
“How CHINA kills CREATIVITY”
--The Diplomat
“CHINESE students lack imagination, CREATIVITY”
--China Daily

5. THE GOOD

6. THE BAD

7. THE UGLY

8. THE CULPRITS

9. A
DIFFERENT
PERSPECTIVE

10. CREATIVITY AS AN
OBJECT, OUTPUT, RESULT

11. CREATIVITY AS A
MEANS, ATTITUDE,
APPROACH

12. WHO
IS
CREATIVE
IN
CHINA?

13. WHO
IS
CREATIVE
IN
CHINA?

14. JACK MA
TAOBAO, ALIBABA

15. MA HUATENG
TENCENT
JACK MA
TAOBAO, ALIBABA

16. MA HUATENG
TENCENT
JACK MA
TAOBAO, ALIBABA
YUAN LONG PING
AGRICULTURAL SCIENTIST

17. MUCH OF THE BEST INNOVATION IN CHINA
TODAY IS BUILT AROUND DEVELOPING
CREATIVE BUSINESS MODELS IN ADDITION
TO, OR INSTEAD OF, NEW PHYSICAL PRODUCTS.

18. 5 EXAMPLES OF
CREATIVITY IN
BUSINESS

19. THIS IS CREATIVITY

20. TAPPING INTO A GENUINE USER LOVE OF
FASHION AND PHOTOGRAPHY

23. VSPVOTE FOR YOUR FAVOURITE STAR

24. 700,000 PARTICIPANTS
1.5 MILLION MATCHING OUTFITS
7% SALES VOLUME

25. NOT JUST CREATIVITY FOR CREATIVITY SAKE:
COMMERCIAL CONSEQUENCE TO IT

26. NOT JUST CREATIVITY FOR CREATIVITY SAKE:
COMMERCIAL CONSEQUENCE TO IT
BUILDING ON THE EXISTING PLATFORM
RATHER THAN CREATING A NEW ONE

27. THIS IS CREATIVITY

28. “TRIATHLON BUSINESS MODEL”
HARDWARE SOFTWARE SERVICES

29. HARDWARE SOFTWARE SERVICES
“TRIATHLON BUSINESS MODEL”

30. SOFTWARE SERVICES
“TRIATHLON BUSINESS MODEL”

31. INVOLVE CONSUMERS IN EVERY STEP
OF THE PROCESS

32. MASSIVELY CUSTOMIZABLE

33. “We have built a group of fans that are super loyal to us...I think the sense
of ownership and a sense of being part of the effort to improve the system,
improve the handset, make them feel being respected and make them feel
being part of it.
-- Lin Bin, Co-Founder

34. PEOPLE PAY!

35. MI-FEN CULTURE

36. MARKETING IS BUILT INTO THE PRODUCT -
NOT AN AFTERTHOUGHT OR ADD-ON

37. SINA WEIBO:
5 MINS = 50,000 SOLD

38. THIS IS CREATIVITY

40. BEIJING
20,693,000
PEOPLE
66,000
TAXI

41. THE OLD WAY IS BROKEN

42. CONNECTING PEOPLE IN INTUITIVE WAYS

43. DOWNLOADED 5 MILLION TIMES

44. 100,000 TRIPS A DAY

45. IT TAKES TWO TO TAXI

46. SURPRISE PICKUPS

47. LETTING THE MARKET SET THE PRICE

48. “BID-TO-WIN”

49. GETTING A TAXI BECOMES A GAMBLING GAME

50. CREATING A (CONTROVERSIAL) MARKET
ECONOMY DRIVEN BY DEMAND

51. THIS IS CREATIVITY

52. RECOGNIZING THE NEED OF AN INCREASINGLY
FLUID POPULATION TO MEET AND MARRY

53. WEBSITE

54. 40 MILLION USERS
60TH MOST VISITED SITE IN CHINA

55. WEDDING PLANNER SERVICE

56. PARTNERSHIP WITH DATING TV PROGRAMS

57. SOCIALIZING SUCCESS:
SHOWING YOU CAN FIND LOVE

58. THIS IS (ENABLING) CREATIVITY

59. RENT-A-
PARTNER

60. AGE-OLD
TRICK

61. BUILDING A
SEX-TOY
EMPIRE

62. THE ADVENT OF MICRO CREATIVITY

63. STAY TUNED

64. TAKEAWAYS

65. START WITH THE CHALLENGE, NOT THE CHANNEL
1

66. SUCCESS IS THE SUM OF MANY SMALL EFFORTS
2

67. APPLY CREATIVITY NOT JUST IN TALKING
ABOUT BUSINESS, BUT IN BUSINESS.
3

68. BUILD ON WHAT YOU HAVE
RATHER THAN CREATE SOMETHING NEW
4

69. TAP INTO THE CREATIVE SPIRIT OF CONSUMERS
5

70. EMBRACE CREATIVITY
FOR ALL IT CAN BE

71. “CREATIVITY IS
THE ABILITY TO TRANSCEND
TRADITIONAL IDEAS, RULES, PATTERNS,
RELATIONSHIPS AND TO CREATE
MEANINGFUL NEW IDEAS, FORMS,
METHODS, INTERPRETATIONS.”

72. DEVIATION OR DEPARTURE
FROM THE COMMON ORDER,
FORM, OR RULE.
SYN: ABNORMALITY, DEVIATION,
ECCENTRICITY, EXCEPTION,
IRREGULARITY, RARITY.