This document discusses trend research and analyzing socio-cultural movements and fashion/lifestyle trends to define major trends for the future. It provides examples of trend predictions for Spring 2012, including bright bold colors, nautical elements, and a lively mood combining rustic and sophisticated styles. It then discusses doing "creative dumpster diving" to look at trends for Fall 2012, including glamping, a rustic sophisticated style, and an enchanted forest theme. Specific trends are filtered using a "push pull lens" and directions are determined for key areas like color, pattern, bags, and details to define the seasonal direction.