1. CREATIVE
BRIEF
CONTENT
1. What
is
the
problem?
2. Target
audience.
Whom
are
we
talking
to?
3. What
do
consumers
believe
right
now?
4. What
do
we
want
from
consumers?
Which
motivation?
Which
feeling?
5. What
we
will
tell
to
consumer
and
how?
6. Reason
why.
Why
do
they
believe
us?
7. Creative
list.
(TV,
outdoor,
Radio,
Print….)
8. Budget
9. Essentials.
(Logo,
corporate
color…)