Branding / Logo Development / Package Design

1. Kathryn Rojas
Mint Soap

2. CTH - 2
Kathryn Rojas Mint Soap
Brief
1. Who are you? We are Mint Soap
2. What do you provide and what makes you unique in that field? Mint Soap
is a moisturizing soap made with a secret Japanese formula that prevents
aging and leaves your skin glowing and refreshed.
3. Why does it matter? Consumers are looking anti-aging remedies. This soap
uses traditional Japanese ingredients that are organic and safe. It is the
‘best kept secret’ for anti-aging remedies.
4. Who is the Target Audience? Women age 35-65 that are want natural skin
treatments to look their best.
5. Who are your competitors? Oil of Olay, handmade soaps
6. What message do you want to communicate? “I will buy Mint Soap because
I want to maintain a youthful appearance and avoid harsh chemicals.”
7. List Ten Words that reflect your brand. Our word list is Japanese, Elegant,
Sophisticated, Smooth, Exotic, Secret, Pure, Organic, Natural, and Clean.
We are Mint soap. We are looking for a Logo. The logo needs to use
our brand color Pantone solid coated-337c. Accompanied with an
identity package (Business cards, Letterhead, and envelope). We will
also need you to design and create a prototype of our package.
Pantone solid
coated-337c

3. CTH - 3
Kathryn Rojas Mint Soap
Word List
Japanese
Smooth
pure
Clean
exotic secret
organic
Elegant
sophisticated
natural

4. CTH - 4
Kathryn Rojas Mint Soap
Sample Audience : identify your customers
Name: Jaquelyn Robinson
Age: 35
Sex: female
Nationality: African American
Occupation: Physical Therapist
Psycho-graphic: Enjoys jogging, movie
Memorabilia, Vegan, rescues abused or
abandoned animals, and has a minimalist
lifestyle.
Geographic: Lives downtown Atlana,
Georgia and frequents the local Sprouts
Farmers Market.
Behavioral: Prefers fresh wholesome
products straight from the source; food and
beauty.
Benefit: Will benefit from product due to
freshly sourced ingredients, non-GMO
plants and handmade resources.
Name: Li Koike
Age: 35
Sex: female
Nationality: Asian
Occupation: Marine Biologist
Psycho-graphic: Enjoys beach combing,
foodie fanatic, Macramé, likes Freshwater
Aquariums, and pursues organic skin care
lines.
Geographic: Lives on the Gulf in Tampa
Bay, Florida and can be seen shopping at
Trader Joes and Homegoods.
Behavioral: Being able to get in and get
out of one store with everything she needs
is number one priority.
Benefit: Products can be found in most or-
ganic grocery stores such as Whole Foods
and Trader Joes giving her the one-stop-
shop opportunity.
Name: Jessica Ruiz
Age: 45
Sex: female
Nationality: Hispanic
Occupation: Accountant
Psycho-graphic: Enjoys Sailing, Wine
Tastings, Antiques, looks for zero-waste
products, and a book enthusiast.
Geographic: Newly located Texas resident,
frequents all the new boutique beauty bars-
during her down time.
Behavioral: Once she finds a good product
she becomes a life long customer.
Benefit: Will have a product she can trust
to help get her through the tax season
stress yet continue to glow and fight the
fine lines and wrinkles.
Name: Gayle Johnson
Age: 65
Sex: female
Nationality: Swedish
Occupation: Dental Hygenist
Psycho-graphic: Enjoys flower collecting
and pressing, pottery, cooking classes,
sudoku, and an amatuer avant-garde jazz
singer.
Geographic: Originally from Sweden but
now resides in NYC. Likes to bargain hunt
and a good bang for her buck type of prod-
uct.
Behavioral: Loves to try new skin care
products especially with a sophisticated
look and anti-aging promises.
Benefit: Benefits from anti-aging proper-
ties.

5. CTH - 5
Kathryn Rojas Mint Soap
Inspiration

6. CTH - 6
Kathryn Rojas Mint Soap
Competitor Logos

7. CTH - 7
Kathryn Rojas Mint Soap
Display Fonts
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Ww Xx
Yy Zz 123456789 !@#$%^&*()’”; /
18pt- MODERNSPACE
24pt- MODERNSPACE
30pt- MODERNSPACE
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx
Yy Zz 123456789 !@#$%^&*()’”; /
18pt- Market Fresh Bold All Caps
24pt- Market Fresh Bold
All Caps
30pt- Market Fresh
Bold All Caps
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Ww Xx Yy Zz
123456789 !@#$%^&*()’”; /
18pt- Melinda Script
24pt- Melinda Script
30pt- Melinda Script
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy
Zz 123456789 !@#$%^&*()’”; /
18pt- Melanic Black Serif
24pt- Melanic Black Serif
30pt- Melanic Black
Serif
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 123456789 !@#$%^&*()’”;
/
18pt- Katrine Holland
24pt- Katrine Holland
30pt- Katrine Holland
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Ww Xx Yy Zz 123456789 !@#$%^&*()’”; /
18pt- Moon Flower Bold
24pt- Moon Flower Bold
30pt- Moon Flower Bold

8. CTH - 8
Kathryn Rojas Mint Soap
Info level fonts
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Ww Xx Yy Zz 123456789 !@#$%^&*()’”; /
9pt- Linux Libertine Display
10pt- Linux Libertine Display
11pt- Linux Libertine Display
Go mac inc vis senscio
hossimo vidit, villemorum
silis inpro audam octodium
audam tim omnenat ilienit
premei seris; inatine et ficae
nostatis audam esciem Pate,
qui porius ad cum haequon
sultusp erisse acit? Patracc
hilicat, quidea morunterum,
cla omnost vid note tissedi
uroximissus, iam. Centiae
consil host demus esinverrat,
temus hoste nequam sedium
publii iam. Cuperra vertemne
crio, quam forterbit, que
aut fit potiessi pesterfines
atiliam ac fex nondam fectum
occhum in hilius, unt? Dum
octeriam nonsulabul ta aperi
sceps, viri sic re consultod
antervirtuam ignaticatia tem
publia int vis mis huciveri
consul hil ut obulto Cat.
Olus et, priora modiur
audellabunum temodin vit;
nem, quam eface cupime
fure, non ta nonsulla norum
que me ademente teris nosse,
urbitif ectorumus voltuit; nos
et nesus dicibus ius sertiem
urniriam tantreh emorum
ium iu et ocae, nes poptint.
Catiam vast? Ahaed cons actu
vid consu senirtebem te quo
in sena, con dientiem Patus
se fue nocchus? Nihil horte,
in ia deridium at, tam. C.
Ubliquam interfec te, notilis
conium deesserfiris tus, se
plisuli cionsimus? Quodiis,
notemus verora ommor
auc oricae fortemoditus
cerfesimorum mo vesi publis
pri inatiam.
Upientesi senatic essimis
menatorum hi, merici e
Linux Libertine Display
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Ww Xx Yy Zz 123456789 !@#$%^&*()’”; /
9pt- Night Still Comes
10pt- Night Still Comes
11pt- Night Still Comes
Go mac inc vis senscio
hossimo vidit, villemorum
silis inpro audam octodium
audam tim omnenat ilienit
premei seris; inatine et ficae
nostatis audam esciem
Pate, qui porius ad cum
haequon sultusp erisse
acit? Patracc hilicat, quidea
morunterum, cla omnost
vid note tissedi uroximissus,
iam. Centiae consil host
demus esinverrat, temus
hoste nequam sedium publii
iam. Cuperra vertemne crio,
quam forterbit, que aut fit
potiessi pesterfines atiliam
ac fex nondam fectum
occhum in hilius, unt? Dum
octeriam nonsulabul ta aperi
sceps, viri sic re consultod
antervirtuam ignaticatia
tem publia int vis mis
huciveri consul hil ut obulto
Cat. Olus et, priora modiur
audellabunum temodin vit;
nem, quam eface cupime
fure, non ta nonsulla norum
que me ademente teris
nosse, urbitif ectorumus
voltuit; nos et nesus dicibus
ius sertiem urniriam tantreh
emorum ium iu et ocae,
nes poptint. Catiam vast?
Ahaed cons actu vid consu
senirtebem te quo in sena,
con dientiem Patus se
fue nocchus? Nihil horte,
in ia deridium at, tam. C.
Ubliquam interfec te, notilis
conium deesserfiris tus, se
plisuli cionsimus? Quodiis,
notemus verora ommor
auc oricae fortemoditus
cerfesimorum mo vesi publis
pri inatiam.
Upientesi senatic essimis
menatorum hi, merici e
Night Still Comes
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Ww Xx Yy Zz 123456789 !@#$%^&*()’”; /
9pt- Raleway
10pt- Raleway
11pt- Raleway
Go mac inc vis senscio
hossimo vidit, villemorum
silis inpro audam
octodium audam tim
omnenat ilienit premei
seris; inatine et ficae
nostatis audam esciem
Pate, qui porius ad cum
haequon sultusp erisse
acit? Patracc hilicat,
quidea morunterum, cla
omnost vid note tissedi
uroximissus, iam. Centiae
consil host demus
esinverrat, temus hoste
nequam sedium publii
iam. Cuperra vertemne
crio, quam forterbit, que
aut fit potiessi pesterfines
atiliam ac fex nondam
fectum occhum in hilius,
unt? Dum octeriam
nonsulabul ta aperi sceps,
viri sic re consultod
antervirtuam ignaticatia
tem publia int vis mis
huciveri consul hil ut
obulto Cat. Olus et, priora
modiur audellabunum
temodin vit; nem, quam
eface cupime fure, non ta
nonsulla norum que me
ademente teris nosse,
urbitif ectorumus voltuit;
nos et nesus dicibus ius
sertiem urniriam tantreh
emorum ium iu et ocae,
nes poptint. Catiam vast?
Ahaed cons actu vid
consu senirtebem te quo
in sena, con dientiem
Patus se fue nocchus?
Nihil horte, in ia deridium
at, tam. C. Ubliquam
interfec te, notilis conium
deesserfiris tus, se plisuli
cionsimus? Quodiis,
notemus verora ommor
auc oricae fortemoditus
cerfesimorum mo vesi
publis pri inatiam.
Upientesi senatic essimis
menatorum hi, merici e
Raleway

9. CTH - 9
Kathryn Rojas Mint Soap
Icon Sketches
1
5
9
2
6
10
3
7
11
4
8
12

10. CTH - 10
Kathryn Rojas Mint Soap
Logo Process concept 1
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11. CTH - 11
Kathryn Rojas Mint Soap
Logo Process concept 2
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12. CTH - 12
Kathryn Rojas Mint Soap
Logo Process concept 3
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13. CTH - 13
Kathryn Rojas Mint Soap
Logo Test 1
LOGO TEST 1
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Ti officae pudamus, verument quatur, ad eles volupta nonseque nonseni moditio reperib usaecae voloremolut dolorestorum qui
sitem. Nemquid eturia quidelest, senet vellab ipienim que officil inullup iciliam net ipsumque debis perferi cone quosam, officie
nderiatem ut aut odit omnienia velent doluptiur autem re, quas aut eos volorpor ra num, odis volupit atiberf ernatia solupti buscia
vendaep tibus, coritae dolecto vellant, imi, coriberspel magnimus exceari omnis dia nim ipiendia que eos quati tectior iberum
nonsectat andam, occaborum experion conecup tionsequo del et et ommolupta doluptat.
Rorerum repel is ese nis etur, nobisi utecea il is et aut mincim rerovides explita quiaepe rspiendit, ommolore plabo. Ipsus aut
premporendem solupta que elles ant maiorerio. Ibus essint acerum as seruptaspide explant, tem voluptatatia volo dolorrum,
odiciam qui nis ellamendis atistem escilit iorese sinis id et ut volupta spereium sundi que am quia il ipitectotae nobis simus aut
derum etur autate consed utatur, temporerum voles sum reris aut ius.
Ipsape numquam everum dolore cum, velluptam re, solum doluptu reptatur aut prem et pedipic temodio. Ut autemquis ut omnit es
endi rerum ut expliciis quam, aut voluptis aut ligeniae repudisquae destrum nonet qui at ut adigent parum seque duciati aeperia
quam dem fugitibus sit aut pro omnis exerrum est ducilit ute coratiumquis ped erspidendi aut aut quatur, sus sitas corehenda
sinimusam quias in et remolorro omnitiae eatio consed que cus nulpa eni consequ iatiat utam invel maiorecabo. Lis accabo. Apic
torem nectus ut rere quam ium evelecus.
Experun dellaborunt esequae nia volest quas sin nit aperiorerum es es ex ex exere, sed ut que denia volore, aci aceaque non
periatempe sitatem qui consecto expedi cor sima simoluptae voluptis ex et el mincimet labo. Itaectias mostiis dolo event.
Nam vel earior molorem oluptatem exped utaecae dit esequas dolut quis in plant endendi tibusdae sitiatis velibus eum doluptis
dolum int, offictios es nobit quam fugia dolo eleseque nonsece stionsequo quo ommo to dolliqui doluptatum commodi psusanturio.
Natuscia di cuptatibus ipissit officaectur, officium qui que etur alist et qui sum inist volorum aut volenienim et ut a ped quae
magniandunte volupta tatecabor as ipsum et iunte ne cum aut qui ab ipiet debit qui dist, corest autem iuntis mo de parunt utent.
Lendaer umquis magnatq uiatur? Mi, ommodi dolupic te volecta alisti qui offictatia nobisque ma sit autem sum fugiantem earis
autem es sim quatquas debis eos etur atiae plit, sit aut eatem experfera nobitat atquid experuptatum a dolore il invenitat repudan-
des mollisciati dolenient hillabor mi, consequid ut officil mo doloreiundem re es ipicienda et atus quam, ex esti quis natame vellut
laborum venihic ipiende leseque ad et porem hillut omnis solo to velenia con nullab ium labore sust maionsequi dollaut recti
corestiis sitatur emquatquis reperum aliqui seque aut acero veniet pa qui apel illauda ernatur maio. Nemquat harum quae. Or a se
laborpo reptati nciminvenita quo officte ctatiantio que doles nullaborae namenemquia consequat.
Quidem sitatur? Tempor maio blam volesti aspictus que niti dolores sanim inciis et verunt, quam, tem con cuptatur magnatem adi
aborum recerum hilitam assim nis dolupta nietum quunt laborem nulparciis que sam qui vel et qui destiisimi, sim rersperferum et
et ra con nonet ipsae millupt aeceped mod quatat.
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sequuntur, ut alit ati duntori tatassu ndeles et alita sunt preperc hiciis es modit unt autatquam, conessinum aut adis porehenimus
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qui amusamus autam doluptatur? Unt accus dolupiet aut a dit optam, vent optio. Ciatur, ut doluptaturem dignatiis suntenis
volenih icipsum quibus remquas untem suntis sequo comnimus.
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14. CTH - 14
Kathryn Rojas Mint Soap
Logo Test 2
LOGO TEST 2
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Ti officae pudamus, verument quatur, ad eles volupta nonseque nonseni moditio reperib usaecae voloremolut dolorestorum
qui sitem. Nemquid eturia quidelest, senet vellab ipienim que officil inullup iciliam net ipsumque debis perferi cone quosam,
officie nderiatem ut aut odit omnienia velent doluptiur autem re, quas aut eos volorpor ra num, odis volupit atiberf ernatia
solupti buscia vendaep tibus, coritae dolecto vellant, imi, coriberspel magnimus exceari omnis dia nim ipiendia que eos quati
tectior iberum nonsectat andam, occaborum experion conecup tionsequo del et et ommolupta doluptat.
Rorerum repel is ese nis etur, nobisi utecea il is et aut mincim rerovides explita quiaepe rspiendit, ommolore plabo. Ipsus aut
premporendem solupta que elles ant maiorerio. Ibus essint acerum as seruptaspide explant, tem voluptatatia volo dolorrum,
odiciam qui nis ellamendis atistem escilit iorese sinis id et ut volupta spereium sundi que am quia il ipitectotae nobis simus aut
derum etur autate consed utatur, temporerum voles sum reris aut ius.
Ipsape numquam everum dolore cum, velluptam re, solum doluptu reptatur aut prem et pedipic temodio. Ut autemquis ut
omnit es endi rerum ut expliciis quam, aut voluptis aut ligeniae repudisquae destrum nonet qui at ut adigent parum seque
duciati aeperia quam dem fugitibus sit aut pro omnis exerrum est ducilit ute coratiumquis ped erspidendi aut aut quatur, sus
sitas corehenda sinimusam quias in et remolorro omnitiae eatio consed que cus nulpa eni consequ iatiat utam invel maioreca-
bo. Lis accabo. Apic torem nectus ut rere quam ium evelecus.
Experun dellaborunt esequae nia volest quas sin nit aperiorerum es es ex ex exere, sed ut que denia volore, aci aceaque non
periatempe sitatem qui consecto expedi cor sima simoluptae voluptis ex et el mincimet labo. Itaectias mostiis dolo event.
Nam vel earior molorem oluptatem exped utaecae dit esequas dolut quis in plant endendi tibusdae sitiatis velibus eum doluptis
dolum int, offictios es nobit quam fugia dolo eleseque nonsece stionsequo quo ommo to dolliqui doluptatum commodi psusan-
turio. Natuscia di cuptatibus ipissit officaectur, officium qui que etur alist et qui sum inist volorum aut volenienim et ut a ped
quae magniandunte volupta tatecabor as ipsum et iunte ne cum aut qui ab ipiet debit qui dist, corest autem iuntis mo de
parunt utent.
Lendaer umquis magnatq uiatur? Mi, ommodi dolupic te volecta alisti qui offictatia nobisque ma sit autem sum fugiantem
earis autem es sim quatquas debis eos etur atiae plit, sit aut eatem experfera nobitat atquid experuptatum a dolore il invenitat
repudandes mollisciati dolenient hillabor mi, consequid ut officil mo doloreiundem re es ipicienda et atus quam, ex esti quis
natame vellut laborum venihic ipiende leseque ad et porem hillut omnis solo to velenia con nullab ium labore sust maionsequi
dollaut recti corestiis sitatur emquatquis reperum aliqui seque aut acero veniet pa qui apel illauda ernatur maio. Nemquat
harum quae. Or a se laborpo reptati nciminvenita quo officte ctatiantio que doles nullaborae namenemquia consequat.
Quidem sitatur? Tempor maio blam volesti aspictus que niti dolores sanim inciis et verunt, quam, tem con cuptatur
magnatem adi aborum recerum hilitam assim nis dolupta nietum quunt laborem nulparciis que sam qui vel et qui destiisimi,
sim rersperferum et et ra con nonet ipsae millupt aeceped mod quatat.
Rio. Moditatiis sequat que ped eres dolor mil ipsam, tecto berovid que exceaquibus, nullabo repror aut re pra pa duciis et et
quatur sequuntur, ut alit ati duntori tatassu ndeles et alita sunt preperc hiciis es modit unt autatquam, conessinum aut adis
porehenimus mo minvendae nia nus, nostrunt, sam core ex essi cusaescimus as vellabo. Itatusant prerspidunt volupta
turiaturio. Ebitatq uatiist rumqui blaut officillo ius, cus mil is doluptus, id mi, estis con exeres as erferovitat dolumquam, sum
quo evereium fuga. Fuga. Ut qui amusamus autam doluptatur? Unt accus dolupiet aut a dit optam, vent optio. Ciatur, ut
doluptaturem dignatiis suntenis volenih icipsum quibus remquas untem suntis sequo comnimus.
Seris dolupta tisquo et liquo con res quiasperis esciamus, to optatio ipit abo. Ique dio optas inia vid magnienis nest et voluptat-
ur miligentius molum ent modigen iatescieni dolorun ditaque nobit atur? Aximin re nis aceaquo incipienis conse voluptatur
moluptatis volo volor alitisque eum dipsae aut aut laut apitioris quiducidebis sitaese quiae. Fuga. Nam, ipiet eosto odi sunt
reptaecto ea non pos eate
Soap
Mint
Soap
Mint
Soap
Mint

15. CTH - 15
Kathryn Rojas Mint Soap
Logo Test 3
LOGO TEST 3
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Ti officae pudamus, verument quatur, ad eles volupta nonseque nonseni moditio reperib usaecae voloremo-
lut dolorestorum qui sitem. Nemquid eturia quidelest, senet vellab ipienim que officil inullup iciliam net
ipsumque debis perferi cone quosam, officie nderiatem ut aut odit omnienia velent doluptiur autem re, quas
aut eos volorpor ra num, odis volupit atiberf ernatia solupti buscia vendaep tibus, coritae dolecto vellant, imi,
coriberspel magnimus exceari omnis dia nim ipiendia que eos quati tectior iberum nonsectat andam, occabo-
rum experion conecup tionsequo del et et ommolupta doluptat.
Rorerum repel is ese nis etur, nobisi utecea il is et aut mincim rerovides explita quiaepe rspiendit, ommolore
plabo. Ipsus aut premporendem solupta que elles ant maiorerio. Ibus essint acerum as seruptaspide explant,
tem voluptatatia volo dolorrum, odiciam qui nis ellamendis atistem escilit iorese sinis id et ut volupta sperei-
um sundi que am quia il ipitectotae nobis simus aut derum etur autate consed utatur, temporerum voles sum
reris aut ius.
Ipsape numquam everum dolore cum, velluptam re, solum doluptu reptatur aut prem et pedipic temodio. Ut
autemquis ut omnit es endi rerum ut expliciis quam, aut voluptis aut ligeniae repudisquae destrum nonet qui
at ut adigent parum seque duciati aeperia quam dem fugitibus sit aut pro omnis exerrum est ducilit ute
coratiumquis ped erspidendi aut aut quatur, sus sitas corehenda sinimusam quias in et remolorro omnitiae
eatio consed que cus nulpa eni consequ iatiat utam invel maiorecabo. Lis accabo. Apic torem nectus ut rere
quam ium evelecus.
Experun dellaborunt esequae nia volest quas sin nit aperiorerum es es ex ex exere, sed ut que denia volore,
aci aceaque non periatempe sitatem qui consecto expedi cor sima simoluptae voluptis ex et el mincimet
labo. Itaectias mostiis dolo event.
Nam vel earior molorem oluptatem exped utaecae dit esequas dolut quis in plant endendi tibusdae sitiatis
velibus eum doluptis dolum int, offictios es nobit quam fugia dolo eleseque nonsece stionsequo quo ommo
to dolliqui doluptatum commodi psusanturio. Natuscia di cuptatibus ipissit officaectur, officium qui que etur
alist et qui sum inist volorum aut volenienim et ut a ped quae magniandunte volupta tatecabor as ipsum et
iunte ne cum aut qui ab ipiet debit qui dist, corest autem iuntis mo de parunt utent.
Lendaer umquis magnatq uiatur? Mi, ommodi dolupic te volecta alisti qui offictatia nobisque ma sit autem
sum fugiantem earis autem es sim quatquas debis eos etur atiae plit, sit aut eatem experfera nobitat atquid
experuptatum a dolore il invenitat repudandes mollisciati dolenient hillabor mi, consequid ut officil mo
doloreiundem re es ipicienda et atus quam, ex esti quis natame vellut laborum venihic ipiende leseque ad et
porem hillut omnis solo to velenia con nullab ium labore sust maionsequi dollaut recti corestiis sitatur
emquatquis reperum aliqui seque aut acero veniet pa qui apel illauda ernatur maio. Nemquat harum quae. Or
a se laborpo reptati nciminvenita quo officte ctatiantio que doles nullaborae namenemquia consequat.
Quidem sitatur? Tempor maio blam volesti aspictus que niti dolores sanim inciis et verunt, quam, tem con
cuptatur magnatem adi aborum recerum hilitam assim nis dolupta nietum quunt laborem nulparciis que sam
qui vel et qui destiisimi, sim rersperferum et et ra con nonet ipsae millupt aeceped mod quatat.
Rio. Moditatiis sequat que ped eres dolor mil ipsam, tecto berovid que exceaquibus, nullabo repror aut re pra
pa duciis et et quatur sequuntur, ut alit ati duntori tatassu ndeles et alita sunt preperc hiciis es modit unt
autatquam, conessinum aut adis porehenimus mo minvendae nia nus, nostrunt, sam core ex essi cusaesci-
mus as vellabo. Itatusant prerspidunt volupta turiaturio. Ebitatq uatiist rumqui blaut officillo ius, cus mil is
doluptus, id mi, estis con exeres as erferovitat dolumquam, sum quo evereium fuga. Fuga. Ut qui amusamus
autam doluptatur? Unt accus dolupiet aut a dit optam, vent optio. Ciatur, ut doluptaturem dignatiis suntenis
volenih icipsum quibus remquas untem suntis sequo comnimus.
Seris dolupta tisquo et liquo con res quiasperis esciamus, to optatio ipit abo. Ique dio optas inia vid magnienis
Soap
Soap
Mint
Mint
Mint
Soap

16. CTH - 16
Kathryn Rojas Mint Soap
Final Logo Black and White

17. CTH - 17
Kathryn Rojas Mint Soap
Color Palette
Spot
Complementary
Split complementary
Double complementary
Analogous
Triadic
Monochromatic
Tetrad
Pentagram
Right complementary
Left complementary

18. CTH - 18
Kathryn Rojas Mint Soap
Final Logo Color

19. CTH - 19
Kathryn Rojas Mint Soap
Final color Palette
RGB
CMYK
PANTONE
C: 43.96
M: 0
Y: 32.59
K: 0
C: 72.03
M: 33.98
Y: 57.21
K: 11.59
C: 66.11
M: 79.33
Y: 12.35
K: 0.93
C: 11
M: 24.24
Y: 16.66
K: 0
C: 51.46
M: 41.88
Y: 52.02
K: 10.42
PMS 337 C PMS 625 C PMS 7677 C PMS 5035 C PMS 416 C
R: 141
G: 212
B: 189
HEX: #8cd3bc
R: 77
G: 127
B: 113
HEX: #4d7e70
R: 113
G: 80
B: 145
HEX: #705091
R: 223
G: 194
B: 194
HEX: #dfc1c1
R: 126
G: 127
B: 115
HEX: #7d7e73

20. CTH - 20
Kathryn Rojas Mint Soap
Business Card Design
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com
Kathryn Rojas
CEO
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com
www.mintsoap.com

21. CTH - 21
Kathryn Rojas Mint Soap
Final Letterhead Design
789 Michigan BLVD
0151.7265.0985
krojas@mintsoap.com www.mintsoap.com
CEO
Ti officae pudamus, verument quatur, ad eles volupta nonseque nonseni moditio reperib usaecae volore-
molut dolorestorum qui sitem. Nemquid eturia quidelest, senet vellab ipienim que officil inullup iciliam
net ipsumque debis perferi cone quosam, officie nderiatem ut aut odit omnienia velent doluptiur autem
re, quas aut eos volorpor ra num, odis volupit atiberf ernatia solupti buscia vendaep tibus, coritae dolecto
vellant, imi, coriberspel magnimus exceari omnis dia nim ipiendia que eos quati tectior iberum nonsectat
andam, occaborum experion conecup tionsequo del et et ommolupta doluptat.
Rorerum repel is ese nis etur, nobisi utecea il is et aut mincim rerovides explita quiaepe rspiendit, ommo-
lore plabo. Ipsus aut premporendem solupta que elles ant maiorerio. Ibus essint acerum as seruptaspide
explant, tem voluptatatia volo dolorrum, odiciam qui nis ellamendis atistem escilit iorese sinis id et ut
volupta spereium sundi que am quia il ipitectotae nobis simus aut derum etur autate consed utatur,
temporerum voles sum reris aut ius.b
19 August, 2020
Dear Elena,
Best Regards,
Kathryn Rojas
Kathryn Rojas

22. CTH - 22
Kathryn Rojas Mint Soap
Envelope Design
789 Michigan BLVD Ramstein, RP 09012
ATTN: KATHRYN ROJAS
789 MICHIGAN BLVD
RAMSTEIN, RP 09012

23. CTH - 23
Kathryn Rojas Mint Soap
Identitiy Package Mockup

24. CTH - 24
Kathryn Rojas Mint Soap
Package Design rough 1
6 oz./ 170g.
Anti-aging soap
MADE IN JAPAN.
08/24/2020
$14.95
Mint Soap is a moisturizing soap made
with a secret Japanese formula that
prevents aging and leaves your skin
glowing and refreshed.
This soap uses traditional Japenese
ingredients that are safe and
organic. It is the ‘best kept secret’
for anti-aging remedies.
Safe for face and body use. For
longer lasting soap, store out
of water and let it air out. Use
within a year and enjoy!
“
“BEST KEPT
ANTI-AGING
JAPANS
SECRET
o
r
g
a
n
ic
N
a
t
u
r
a
l
P
u
r
e

25. CTH - 25
Kathryn Rojas Mint Soap
Package Design rough 2
08/24/2020
$14.95
.
g
0
7
1
/.
z
o
6
Anti-aging soap
MADE IN JAPAN.
BEST KEPT
ANTI-AGING
SECRET
Mint Soap is a moisturizing soap made with a secret
Japanese formula that prevents aging and leaves
your skin glowing and refreshed.
This soap uses traditional Japenese ingredients
that are safe and organic. It is the ‘best kept
secret’ for anti-aging remedies.
Safe for face and body use. For longer lasting
soap, store out of water and let it air out.
Use within a year and enjoy!
N
A
T
U
R
A
L
•
O
R
G
A
N
I
C
•
P
U
R
E

26. CTH - 26
Kathryn Rojas Mint Soap
Package Design rough 3
Mint Soap is a moisturizing soap made
with a secret Japanese formula that
prevents aging and leaves your skin
glowing and refreshed.
This soap uses traditional Japenese
ingredients that are safe and
organic. It is the ‘best kept secret’
for anti-aging remedies.
Safe for face and body use. For
longer lasting soap, store out
of water and let it air out. Use
within a year and enjoy!
“
“BEST KEPT
ANTI-AGING
JAPANS
SECRET
Anti-aging face & body
MADE IN JAPAN.
N
A
T
U
R
A
L
•
O
R
G
A
N
IC
•
P
U
R
E
.
g
0
7
1
/.
z
o
6
08/24/2020
$14.95

27. CTH - 27
Kathryn Rojas Mint Soap
Final Package Design Prototype