The document discusses the importance of creative and clever business slogans, featuring examples that vary from iconic phrases like Nike's 'Just Do It' to humorous local business taglines. It highlights the effectiveness of short, punchy slogans as well as those that are clever or convey deeper messages about a company's identity. Various examples are provided, showcasing the potential for inspiration in crafting distinctive and memorable slogans.

1. CREATIVE &
CLEVER
BUSINESS
SLOGANS
S A N D E E P B A W E J A

2. B U S I N E S S
“ S L O G A N S ” C O M E
I N A L L F O R M S .
SOME ARE SHORT AND PUNCHY, LIKE NIKE’S “JUST DO IT” OR
THE “GOT MILK” CAMPAIGN FROM THE CALIFORNIA DAIRY
FARMERS, BOTH OF WHICH ARE CONCEPTUALLY ICONIC AND
MEMORABLE. OTHER SLOGANS SAY SOMETHING ABOUT THE
BUSINESS ITSELF OR ABOUT THE QUALITY OF ITS PRODUCTS,
LIKE KENTUCKY FRIED CHICKEN’S “FINGER LICKIN’ GOOD” OR
ALKA SELTZER’S “PLOP PLOP FIZZ FIZZ.” YET OTHER SLOGANS
TAKE A MORE CREATIVE APPROACH TO CONVEY A MESSAGE
ABOUT THE BUSINESS, WITH CLEVERNESS, HUMOR, OR BOTH.
WHILE I CERTAINLY LIKE THE SHORT SUCCINCT APPROACH
WHICH CAN BE VERY EFFECTIVE, I AM ALSO IMPRESSED WITH
SLOGANS WHICH ARE CLEVER AND CREATIVE.

3. S O H E R E A R E S O M E E X A M P L E S O F
C R E A T I V E S L O G A N S , W H I C H C A U G H T
M Y A T T E N T I O N . S O M E A R E F R O M
W E L L - K N O W N C O M P A N I E S W H I L E
O T H E R S A R E F R O M L O C A L
N E I G H B O R H O O D B U S I N E S S E S . T H E Y
A R E A L L N O T E W O R T H Y , A N D M A Y
E V E N I N S P I R E A N D C A T A L Y Z E Y O U R
C R E A T I V E J U I C E S T O C O M E U P W I T H
A D I S T I N C T A N D M E M O R A B L E
S L O G A N F O R Y O U R B U S I N E S S .

4. J O H N N I E W A L K E R :
01
“IF YOU WANT TO
IMPRESS SOMEONE, PUT
HIM ON YOUR BLACK
LIST.”

5. D A I H A T S U
( A D F O R M I N I V A N ) : 02
“PICK UP FIVE TIMES MORE
WOMEN THAN A
LAMBORGHINI.”

6. H A R V E Y - D A V I D S O N :
03
“AMERICAN BY BIRTH.
REBEL BY CHOICE.”

7. R O Y A L F L U S H P L U M B E R S :
04
“YOUR SHIT IS MY BREAD &
BUTTER.”

8. A - T E A M D R A I N C L E A N I N G :
05
“I PITY THE STOOL.”

9. C A L V I N K L E I N :
06
“BETWEEN LOVE AND
MADNESS LIES
OBSESSION.”

10. O B S T E T R I C I A N ’ S
M A T E R N I T Y R O O M D O O R : 07
“PUSH, PUSH, PUSH."

11. H A N D Y M A N :
08
“DOING IT RIGHT COSTS
LESS THAN THAN DOING IT
OVER!”

12. M A C P R O :
09
“BEAUTY OUTSIDE.
BEAST INSIDE.”

13. P L U M B E R :
10
“WE REPAIR WHAT YOUR
HUSBAND FIXED.”

14. T I R E S H O P I N M I L W A U K E E :
11
“INVITE US TO YOUR NEXT
BLOWOUT.”

15. D O L L A R S H A V E C L U B :
12
“SHAVE TIME. SHAVE
MONEY.”

16. R O A D S I D E B I L L B O A R D :
13
“KEEP YOUR EYES ON THE
ROAD AND STOP READING
THESE SIGNS.”

17. E L E C T R I C I A N S T R U C K :
14
“LET US REMOVE YOUR
SHORTS.”

18. F I A T S T A D A :
15
“HAND BUILT BY ROBOTS”

19. S E P T I C T A N K C O M P A N Y :
16
“WE ARE NUMBER #1 IN A
#2 BUSINESS”

20. G A T E S A N D S O N S B B Q :
17
“BBQ IS LIKE SEX… EVEN
WHEN IT’S BAD, IT’S STILL
PRETTY GOOD!”

21. V I S I T S A N D E E P
B A W E J A . C O M