Creating Great Developer Experiences with Metrics and Automation

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Nordic APIs

A presentation by Matt Tanner, Head of Developer Relations, Moesif, at our 2023 Platform Summit, October 17-18, 2023

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
moesif
Creating Great Developer Experiences
with Metrics and Automation

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Who Am I?
● Head of Developer Relations at
Moesif
● Focus on API first strategy,
monetization, and PLG
● A mix of enterprise knowledge
and a love for startups
matthew@moesif.com

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Today’s web metrics are top of funnel
Avg read time Session time Comments
Video Plays
1 3 4
Page views
5
2

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Developer Experience goes well beyond
page views and other vanity metrics
Engagement / Usage Retention
Adoption

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Great Developer Experiences share these
things in common
Product functionality truly solves a problem
Great documentation and tutorials
Easy integration and onboarding
Stability and Scalability
1
3
4
2

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
moesif
Identifying gaps in Developer
Experience through metrics

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Look at your sign-up and onboarding journey
Page
Visit
First Hello
World
Realized
Value
30%
6 hours
50%
2 hours
60%
10 mins
Sign Up

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Measure engagement through a user funnel

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Deepen your understanding by segmenting
the data

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
How do you measure engagement?
Bad: Pageviews/API Calls
Better: Weekly Active
Tokens
Best: Weekly Active Users

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
moesif
Use Automation to Improve Developer
Experience

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
A few easy automation steps can improve
your Developer Experience exponentially
Using emails and in-app notifications to guide users
Create governance rules to stop users from going off-track
Inform customer success teams about customer issues
A customized welcome email flow to drive home value
1
3
4
2

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Use Emails to guide developers

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Use in-app notifications to anticipate
problems users may face

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Stop users from misusing the product or
service with governance

Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved
Alert your customer success team
automatically when certain conditions are
met

Confidential and Proprietary. © 2021 Moesif, Inc. All Rights Reserved
A P I A n a l y t i c s
Matt Tanner
matthew@moesif.com
https://www.moesif.com/casestudies

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2. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Who Am I? ● Head of Developer Relations at Moesif ● Focus on API first strategy, monetization, and PLG ● A mix of enterprise knowledge and a love for startups matthew@moesif.com

5. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Great Developer Experiences share these things in common Product functionality truly solves a problem Great documentation and tutorials Easy integration and onboarding Stability and Scalability 1 3 4 2

7. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved Look at your sign-up and onboarding journey Page Visit First Hello World Realized Value 30% 6 hours 50% 2 hours 60% 10 mins Sign Up

12. Confidential and Proprietary. © 2022 Moesif, Inc. All Rights Reserved A few easy automation steps can improve your Developer Experience exponentially Using emails and in-app notifications to guide users Create governance rules to stop users from going off-track Inform customer success teams about customer issues A customized welcome email flow to drive home value 1 3 4 2

Editor's Notes

What metrics show a good developer experience? What metrics indicate a bad developer experience? What do developers look for? Docs, tutorials, API-first approach, and easy onboarding/integration What to automate? Emails, in-app suggestions/notifications, governance and product bumpers Tools to use for this?
In this talk, I’ll use my experience over the last 2.5 years of working with companies to implement monetization to show you some potential ways to make this journey easier.

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