SlideShare a Scribd company logo
DIGITAL
ENGAGEMENT
3	
  
4	
  
Mobile use
150 times per day
177 minutes
1 minute 18
seconds per session
Mobile searches
for financial terms;
mortgages, credit
cards, loans, and
life insurance are
growing 48% YoY
8	
  
86%	
  of	
  Australians’	
  	
  
mobile	
  7me	
  is	
  spent	
  	
  
on	
  apps	
  
Postcron
of marketers have successfully gained
new customers via social networks70%
Brainshark
74% of all internet traffic will be video by 2017
Video will continue to dominate the digital landscape
Single Grain
Video is shared
1200% more times
than links and text combined
But many brands are ignoring the potential…
SOCIABLE	
  HOURS	
  
14	
  
15	
  
16	
  
Kelly Slessor | Director
BanterMob
Mobile Marketing Strategy & Implementation
@bantermm

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