The document discusses creating an excellent user experience for a university website. It addresses framing objectives, understanding user needs, analyzing existing usage data, identifying user types through personas and maps, organizing information through taxonomies and user flows, and developing strategies and tactics to attain excellence. This includes prioritizing context and accessibility, customizing experiences at scale, validating assumptions with research, specifying opportunities that are mobile-first and device-enabled, and implementing decisions through an ongoing partnership between stakeholders, designers, and developers.

1. Creating
An Excellent
User Experience.
Answering
With Questions.

2. Why Is Current Site
Not Excellent?
What Does
Excellence Entail?
Who Determines
Excellence?
When, Where &
How Is Site Used?
How Can Design
Attain This
Excellence?
Creating Excellent UX
Frame The Objective

3. What Does
Excellence Entail?
Engagement,
Connection,
Accessibility.
Creating Excellent UX
Frame The Objective

4. Who Determines Excellence?
Stakeholders
Faculty
& Staff
Prospective
FT/Tenure Adjunct ContinuingEd.
Administration Classified StudentEmployees
Students
Highschool Transfers Foreign
Counselors
Parents
CommunityCollege
Current
CSUSystem
Out-Of-State
Part-Time
Full-Time OnCampus Commuters
Public Employers Sports Press Alumni
Creating Excellent UX
Frame The Objective

5. When, Where & How
Is Site Being Used?
When Where How
DuringSchoolYear OnCampus OnPhone
DuringFootballSeason Off-campus OnDesktop
DuringRegistrationPeriods InParkingLot OnData
Beginning/EndofSemester OutofArea NoWifi
Weekend Dorms NoData
Evening TheLibrary Walking
HughesStadium Driving
Creating Excellent UX
Frame The Objective

6. How Can Design
Attain This Excellence?
Priority Plus Context.
ProvideAccessToWhatYouWantFast
EstablishClearPathToNextSteps
CustomizeTheExperienceatScale
Creating Excellent UX
Frame The Objective

7. Identify User Types,
Validate Assumptions.
Quantitative
Surveys
Qualitative
Interviews
Research&Evidence Create Excellent UX
Validate & Reject Assumptions

8. Analyze Existing Data.
Common Use Patterns*
Prevalent
Dis-Use Patterns
Search Terms
Research&Evidence Create Excellent UX
Validate & Reject Assumptions

9. Identify:
Persona Creation.
MapGeneralDemographicstoActualUsage.
Document,Prototype&Iterate Create Excellent UX
CommunicateTheEvidence

10. Organize:
Taxonomy.
Hierarchical
TopTiersdeterminedbymap
RationalOrderAsDefault
GeneralToSpecific
Document,Prototype&Iterate Create Excellent UX
CommunicateTheEvidence

11. Speculate:
User Flows.
Non-Hierarchical
RequiresNewModels
SpecificOnly,Specific-to-General
Non-linear
“Home”iswheresearchdropsyou
Document,Prototype&Iterate Create Excellent UX
CommunicateTheEvidence

12. Whyissomuchofthewebbuiltlikethis…
…whenweusetheweblikethis?
Challenge:
Document,Prototype&Iterate Create Excellent UX

13. Strategies
Provide Unique Value. Makethesitethebestandfirstplacetovisit for CSUSrelatedinfo.
Prioritize Context.
Let the User Decide.
Strategies Create Excellent UX
Refine Objectives

14. Mobile-FirstNotjustresponsivelayoutbut—
Short-form content.
Lesswordsperpage—moregranularthanexhaustive.
Fewersentencesperparagraph.
Subheadsforscannability.
Strategies Create Excellent UX
Define Opportunities

15. Device Enabled.
Geolocation,
SMS,
Offline,
Progressive.
Strategies Create Excellent UX
Define Opportunities

16. Mobile-First &
Desktop Capable.
Integrated
Services.
Strategies Create Excellent UX
Define Opportunities

17. Tactics
Design Experts
Empowered by
& Empower the
Subject-Matter
Experts.
MovingAhead Create Excellent UX
Implement Decisions

18. Tactics
Respect Content
as a Design Decision.
ContentFirstDevice First
Constrains
Possibilities UseDeterminesTechnology
MovingAhead Create Excellent UX
Implement Decisions

19. Tactics
Grow & Flex.
Stakeholders,DesignandDevelopment
As OngoingPartnership.
MovingAhead Create Excellent UX
Implement Decisions

20. end.