This is a SUPER actionable session that walks through the exact steps I’ve used to create high converting websites for the last 11 years. The talk analyses some of the biggest websites in the world and delivers TONS of actionable takeaways that will allow for both quick tweaks and complete overhauls to take place, depending on delegates’ current situations. This talk is pulled together from my 11 years digital experience to spot legitimate pain points with their website effectiveness.

1. @MrAsquith
Creating a website
that actually converts.
Mark Asquith

3. @MrAsquith
hacksawstudio.com

5. @MrAsquith
THE UK’S #1
SMALL BUSINESS
PODCAST
excellence-expected.com
Straight talking business.

6. @MrAsquith
Why bother with this
session?

7. @MrAsquith
The road to hell is paved
with….
• Good intentions
• Amazing content

8. @MrAsquith
“I DIDN’T HAVE TIME”
Real life:
“LOOK AT ME”

9. @MrAsquith
Conversions aren’t a
dark art.

10. @MrAsquith
The 3 cornerstones
Let’s dig into…
1. Planning
2. Measuring
3. Iterating

11. @MrAsquith
Pitfalls of not planning.

12. @MrAsquith
Black & white.
Take away #1:

13. @MrAsquith
Treat your website like
a startup.
Take away #2:

14. @MrAsquith
Goal setting.

15. @MrAsquith
Your business goals.
Goal setting.

16. @MrAsquith
User goals.
Goal setting.

17. @MrAsquith
Primary, secondary,
tertiary calls to action.
Goal setting.

18. @MrAsquith
User experience (UX) -
the key to conversions.

19. @MrAsquith
User avatar.
User experience.

20. @MrAsquith
Why does [this]
page exist?
User experience.

21. @MrAsquith
The user journey flow.
User experience.

22. @MrAsquith
User centricity is your
true north.
Take away #3:

23. @MrAsquith
A good homepage is...
Take away #4:

24. @MrAsquith
Practical tools.
“It’s not what you’ve got, it’s how you use it.” - Mrs. Asquith

25. @MrAsquith

26. @MrAsquith

27. @MrAsquith

28. @MrAsquith

29. @MrAsquith
Focused bursts.

30. @MrAsquith
Time to go high tech.

31. @MrAsquith

32. @MrAsquith
Measure. Rinse & repeat.

33. @MrAsquith
Conversions aren’t a dark art.
Planning + Audience understanding + Testing
= Clarity of experience
= Conversions

34. @MrAsquith
Fin.
All the resources:
http://exex.link/2016nmeu
Thank you!