1. ELEMENTS
FINAL PRESENTATION

2. SYNOPSIS
Company
profile
Made to
measure
About the
research
Interpretation Analysis Recommendation Conclusion
Online
Process
Benefits
Competitive
SWOT
Ansoff
Investments
Operations
Branding
Marketing
Promotions
Making
Team
Clients

4. Elements in the making
1. Elements Brand Merchandising (EBM)
2. Elements Design Lab (EDL)
3. Made to measure Online

5. The Management Team
Vicky Jain,
Managing Director (Marketing)
Mayur Jain,
Managing Director (Operations)

6. Top Clients - EBM

7. EBM – Facebook Page

8. Top Clients - EDL
Cream Stone Jagdamba Scoops IKraft

11. Online Process

12. • Quality
• Expertise
• Fitting
• Customization
• Variety
• Doorstep delivery

14. About the research
Purpose Gather Primary Data
Objective Target group and consumer preference
Limitation Consumers mostly belong to the age 20-25
City Hyderabad
Sample Size 110 consumers
Target Group 20-25, 26-34

15. Interpretation

16. Interpretation

17. Tailorstore (5) Creyate (1) Tailorman (2) 16 Stitches (4) Bombay Shirts
Company (4)
Venzenti (4) Black Lapel (4)
Home Page Optimum layout Simple Layout Un-appealing Un-appealing Traditional Layout Classic Layout Elegant Layout
Hero Banner Basic Banner Basic Banner Motion Banner Motion Banner Motion Banner Motion Banner Basic Banner
Fabric Display Mediocre Low Appeal High Appeal Low
Appeal
High Appeal High Appeal High Appeal
Categorization Perfect Color, patter,
collection
Limited Impressive Limited Un-appealing Unique and
attractive
Product Range Medium Variety
(Shirts, trousers,
suits & jackets)
Medium Variety
(Shirts,suits,
Jeans & chinos)
Medium variety
(Shirts, suits &
Jackets, chinos,
trousers)
Low Variety (Only
Shirts.)
Low Variety (Only
Shirts.)
Low Variety (Suits,
Shirts, Pants)
High Variety
(Shirts, suits,
jackets
Accessories, Jeans
& chinos)
Real Time
Experience
Zoom in, Zoom
out
One page per step Drop down Unappealing Slow 3D model Look + Fabric Absence of 3D model
Delivery and
Customization
Time.
14 Days,
25 mins
-------
20 mins
14 Days,
30 mins
14 Days,
12mins
14 days,
50 mins
14 days,
15 mins
4-5 weeks,
12 mins
Style Guide Unappealing N/A N/A 5 Step guide N/A 3 easy steps Look of the week
Home Visits N/A Available Available Travelling tailor Available in Bombay N/A N/A
Free Shipping Trusted brand for
shipping (UPS)
‘Delivery at your
door step’ promise
Transparent policies Policies are not
elaborate
‘Emergency
delivery’ option
No info available. 4 weeks guaranteed
delivery
Blogs ‘The Wardrobe
Challenge’
Interesting articles Inactive since 2013 N/A Frequently updated
with achievements.
N/A The Compass
Visibility on
Social
Media/press
Moderately Active Very active on
social media only
Rarely Active Very active on social
media only
Highly active Very active on social
media only
#SuitCity Gallery
How it Works
(Tutorial)
Simple and
easy depiction
‘The Creyate
Concept’
Unappealing The perfect
Interactive video
Interactive video but a
little too flashy.
3 step explanation ‘Quick email responses

18. Interpretation

19. SWOT Analysis for Elements
Strength
• Distribution
channels
• Experienced
tailors
• Availability of
resources.
• Brand building
Weakness
• Repeat
purchases
• Self-
measurements
• Low Price
range
• Privacy
concerns
Opportunity
• Easy navigation
and the ease to
edit the
shopping cart
• Tier two cities
• Hard-to-get
sizes
• Adaption of
competitors
• Home visits and
garment pickups
Threat
• Huge
customer base
• Unreliable
shopping
online
• Late entrant
• The perfect fit
challenge
• Low time
duration

20. Ansoff Model for Elements
• Diversificatio
n
• Market
• Development
• Product
Development
• Market
• Penetration
1. More purchase from and
usage from existing
customers
2. Gain customers from
competitors
3. Convert non-users into
users
1. Product modification via
new features
2. Different quality levels
3. New Product
1. Joint ventures
2. Mergers
3. Acquisition/takeovers
1. New market segment
2. New distribution channel
3. New geographical areas

21. Recommendations
Investment
• State of the art
Tech.
• Skilled Tailors
• Acquire
Vitruvien
• Merge with 16
Stitches
• Outsourcing
Operations
• E-Wallets
• PayPal
• Encryprion
• Production
Costs
• Customization
• Web Layout
• Quality Control
Branding
• Awareness
Program
• Brand Image
as leader
• Loyalty
Program
• Purpose
• Consistency
• Emotion
Marketing
• Relationship
• Repeat
Purchase
• Email
• Social
• Event
• Viral
Promotions
• Billboard
• Free Brochure
• Bundle Pricing
• Seasonal
• Home Visits
• Garment Pickups

22. Promotional Strategies
BILLBOARD ADVERTISING

24. Tri-Fold Brochures
For Net-Worth Clients

27. Bundled Promotions
The Complete Package

28. JACKET + SHIRT + TROUSERS + TIE
= 18,113 16,999 ONLY
Solid Blue Tie
₹2,574

29. CONCLUSION

30. CLIENT PROJECTS

31. Chai Paani

32. WOMEN’s DAY wishes by Elements

34. THANK YOU