This document contains Jeff Gabel's observations and suggestions for improving various retail stores and food establishments, including Panera Bread, CVS, 7-11, Boloco, Dunkin Donuts, TJ Maxx, and others. Jeff notes things like smells, customers, amenities offered, and cleanliness. He provides suggestions such as adding a business center, serving alcohol, improving customer service, and rearranging store layouts. The overall goal is to enhance the customer experience at these locations.

1. Crash course in Creativity
Assignment #2
By: Jeff Gabel

2. 1. Panera Bread – Bakery
2. CVS – pharmacy and convenience store
3. 7-11 – Convenience store
4. Boloco – Burrito restaurant
5. Dunkin Donuts – Coffee shop
6. TJ Maxx – Retail store

3. Observations  Suggestions
◦ Smell of baked fresh food ◦ Create a business center
◦ Smiling cashiers with printers and rooms
◦ Bright lights and soft for presentations
colors (entrepreneurs and
◦ Students with textbooks mobile executives)
studying for hours ◦ Place TV’s for sports –
◦ Business men and especially on Sundays for
individuals with laptops football
◦ Free muffin samples ◦ Serve alcohol – people
love boozy breakfast

4. Observations Suggestions
• Easy to find sales ◦ Create digital displays
people with clear ◦ Offer fresh produce
uniforms
• Friendly service
• Self-checkout
• Warm inside
• Candy strategically
placed at the register

5.  Observations  Suggestions
◦ Homeless person outside ◦ Offer self checkout
◦ Quick turnover of ◦ Make sliding doors
customers
◦ Lots of store security
cameras
◦ Unfriendly staff
◦ Hard to find items
◦ Opened glass doors block
the aisle

6.  Observations  Suggestions
◦ Smells like rice and beans
◦ Young crowd
◦ Creatively presented
menu
◦

7.  Observations  Suggestions
◦ Old school (retro) look ◦ Provide phone charging
draws you in stations
◦ Faint smell of donuts hits ◦ Offer soy milk for lactose
you as you enter free individuals
◦ Unfriendly cashier ◦ Free bakery samples
◦ Sticky floors ◦ Wifi
◦ Uncomfortable chairs

8.  Observations  Suggestions
◦ Faint moldy smell ◦ Computers in the store to
◦ Clothes on the floor map out a fashion guide
◦ No staff people to help ◦ Social media interaction
◦ Dressing room is next to ◦ Move the dressing rooms
lingerie section (made me
uncomfotable)