This is the slide deck from my session on crafting presentations that deliver a compelling message. For the story to be compelling, it must create a sound business case that is foundationed on data and evidence and yet appeal to the right brain.

1. Crafting
Compelling Stories

2. or ni ng
Goo dM
nk You
&T ha

4. Why are we here?

5. Why are we here?
What can be changed?

6. Why are we here?
What can be changed?
How?

7. Markets are
conversations

8. sla o

9. How did we
it all up??

10. 3

11. 1
Mistaking
legibility for
communication

15. 2
Bad examples

18. 343 slides

20. 3
Bad advice

21. Words
7%
Body Tone
Language
55% 38%

22. 7×7

23. Junk old learnings

24. Report Story

25. exhaustive dramatic
Report Story

26. Framework
Topical Narrative
Data Meaning
Information Story
Fact Metaphor

27. exhaustive dramatic
Report Story

28. exhaustive dramatic
Presentation
Report Story
explanatory

29. exhaustive dramatic
Presentation
Report Story
explanatory

30. Ignite

31. Emotions…
create attention

32. creates meaning
Attention…

33. creates memory
Meaning…

34. Tell me a fact and I’ll remember

35. Tell me a truth and I’ll believe

36. Tell me a story and I’ll put it in my
heart forever

37. The shortest distance between
two people is a story!!

39. No!!new!stories

41. Just!‘Retold’

42. 35 years of
research

43. Voyage
and Overcoming
Return the
monster
Rebirt
h
7 Rags t
$$$$
o
Comedy :-)
Tragedy ;-(
The
Quest

44. But...

45. 1 Build up
2 Crisis
3
Redemption

46. Not so FAST

47. Evidence 1 Use Specific Data

48. Evidence 1 Use Specific Data
2 Different Types of Evidence
‣ Qualitative and Quantitative
‣ Multiple Arguments
‣ Causal Arguments
‣ Evidence your argument too!

49. Evidence 1 Use Specific Data
2 Different Types of Evidence
3 New & Different Information

50. Stories are
illustrations...

51. not proof.

52. 1 Build up
2 Crisis
3
Redemption

53. 1
2
3

54. 1 Situation or
2
Complication
3

55. 1 Situation or
2
Complication
3
Resolution

56. 1 Situation or
2
Complication
3
Resolution
Example /
Evidence

57. 1 Situation or
2
Complication
3
Resolution
Example /
Evidence

58. 1Situation or
2
Complication
SCoRE
3
Resolution
Example /
Evidence

59. S Generic

60. S Generic
Non-controversial

61. Co State the problem

62. Co State the problem
Not a Question

63. R
FROM TO
Think
Do

64. E Directly related

65. E Directly related
Hypothetical

66. E Directly related
Hypothetical
Metaphor

67. Lets start building...

68. Resources
!"

69. Whole New Mind
Dan Pink

70. The Seven Basic Plots
Christopher Booker

71. Made to Stick
Chip & Dan Heath

72. COMING SOON
Presentation
ROCKSTAR