The document summarizes a business plan for a new craft beer pub and grill called Craft House Pub & Grub that is opening next to the Texas Roadhouse restaurant. It will offer over 100 types of craft beer with 42 on tap. The pub aims to infiltrate the El Paso craft beer market and surrounding areas by hosting various events each month and attracting sports fans with TVs displaying sporting events. It will compete with nearby establishments like The Hoppy Monk and Craf and Social that also offer craft beer but with smaller selections.