Oscillating within the several highs and lows in the past few years, SMB sector has become a constant pursuit for the rest of the industry and a strong opportunity base for the economy. In fact, SMB’s typically generate more than half of the GDP in most of the advanced economies. Their agility plays a significant role in helping them adapt rapidly as per the market trends. Also, as the market today demands extra flexibility and innovation, their speed to reach market with distinctive new products and services can prove to be a critical advantage for them while it may be tough for other biggies to innovate or adapt at such speed. All these factors, make them the perfect vehicle for any enterprise who wants to make inroads in the larger or untapped market – it can also be termed as an apt mass-reaching channel. However, in this dynamic and complex business world, it is not easy to get the hands on the right channel, aka, the right SMB. Getting that pitch-perfect alignment and the desired outreach with the SMB, even this is not as easy as it may sound.