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Market Overview
October 2018
P H I L I P N O T H A R D
C u s t o m e r I n s i g h t & S t r a t e g y D i r e c t o r - U K
T H E V E H I C L E L I F E C Y C L E
Cox Automotive
Who we are
AGENDA
• Retail
• Wholesale
• Funding
• Dealers
• Outlook
Retail
WLTP continued to impact the supply of new cars to dealers, and while the demand for hybrid and plug-in vehicles looks strong, the
figures are behind Government ambitions
45%
36%
44% 35%
43%
32%
45%
31%
44%
32%
43%
32% 43%
32%
40% 30%
40%
29%
39% 32%
51%
59%
52% 61%
53%
63%
51% 64%
52%
62%
53%
62%
52%
62%
55% 62%
55%
64%
56%
61%
4%
6%
4% 4%
4%
5%
4%
6%
4% 6%
4%
7%
6% 7%
5%
8%
5%
7%
5% 7%
174,564
163,615
83,115 80,805
562,337
474,069
152,076
167,911
186,265 192,649
243,454
234,945
161,997 163,898
76,433
94,094
426,170
338,834
158,192 153,599
0
100,000
200,000
300,000
400,000
500,000
600,000
2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018
January February March April May June July August September October
Registrationvolumes
New Registrations - fuel type
Diesel Petrol AFV
The retail market held steady across the board, with average sold prices of vehicles increasing 0.3% from September to £14,644
(up 2.1% YoY)
October
‘16
£12,307
October
‘17
£14,347
October
‘18
£14,644
£9,000
£10,000
£11,000
£12,000
£13,000
£14,000
£15,000
January February March April May June July August September October November December
Averageadvertisedprice
Retail Used Car Price Performance
(as listed on Motors.co.uk)
2016 2017 2018
Retail
Fastest selling market sectors in October were 4X4s and lower-medium cars - both averaging 35 days, while coupes were the
slowest at 40 days
37 37
42 41 40
43
34
36
38 37
35 3536 35
39 40
37
39
35 36
38 37 37 37
0
5
10
15
20
25
30
35
40
45
50
Overall 4x4 Convertible Coupe Estate Large Lower Medium Medium MPV Prestige Small Supermini
Numberofdays
Retail days in stock October ‘17 vs. ‘18
(as listed on Motors.co.uk)
Oct '17 Oct '18
Retail
Retail
Volumes and views decreased for diesel models while days in stock shortened by 1 day. Petrol vehicles days in stock increased by
3 days
Vehicle Views
Oct '18 - 51% of total
Oct '17– 50% of total
Stock Volume
Oct '18 - 47% of total
Oct ‘17– 56% of total
Days in stock
Oct '18 – 38 days
Oct '17 – 39 days
Diesel Petrol Hybrid ElectricHybrid
Stock Volume
Oct '18 - 51% of total
Oct '17– 43% of total
Stock Volume
Oct '18 – 1.24% of total
Oct '17– 1.16% of total
Stock Volume
Oct '18 – 0.15% of total
Oct '17– 0.26% of total
Vehicle Views
Oct '18 – 1.23% of total
Oct '17– 1.48% of total
Vehicle Views
Oct '18 - 47% of total
Oct '17– 49% of total
Vehicle Views
Oct '18 – 0.47% of total
Oct '17– 0.45% of total
Days in stock
Oct '18 – 37 days
Oct '17 – 34 days
Days in stock
Oct '18 – 46 days
Oct '17– 36 days
Days in stock
Oct '18 – 36 days
Oct '17– 34 days
Retail
Retail
• Consumer demand for used cars remained steady throughout October, with average days in stock down
-3% month-on-month, and level year-on-year, at 37 days
• Franchise dealers saw average days in stock increase in October by 1 day year-on-year, up from 37 days
to 38 days. Car Supermarkets saw average days in stock increased by 8 days year-on-year, up from 20
days to 28 days
• Independents averaged 45 cars in stock in October, compared with 44 in both September 2018 and
October 2017
• Year on Year, Estates and Large vehicles saw the sharpest increase in consumer demand, selling on
average 3 and 4 days quicker in October vs. October 2017
Wholesale
The wholesale average selling price of vehicles eased by 2% from September to £6,242, reflecting a change in the mix
of stock going through the lanes
October
‘16
£6,275
October
‘17
£6,501
October
‘18
£6,242
£-
£1,000
£2,000
£3,000
£4,000
£5,000
£6,000
£7,000
£8,000
£9,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Averagewholesaleprice
Auction Wholesale Price
2016 2017 2018
Diesel wholesale prices declined marginally by -2.1% from September while petrol eased by -0.8% in October; an
average of -£101 overall
Wholesale Used Prices by Fuel Type
£4,543 £4,483 £4,445
Aug '18 Sept '18 Oct '18
Petrol
£8,258
£7,867 £7,704
Aug '18 Sept '18 Oct '18
Diesel
Wholesale
Dealers are gearing up to invest in their used car business in 2019 to counter falling new car sales, with four in five
dealers reported having investment plans to support their used car business in 2019
*State of the market dealer September ‘18
52%
21%
0%
7%
3%
17%
0% 10% 20% 30% 40% 50% 60%
Investing in additional used car stock
Investing in preparation facilities (including
reconditioning and retail ready capabilities)
Investing in transport solutions
Investing in additional locations
Arranging funding to enable used car stock growth
No current plan for investment 2019
Looking forward into 2019, what will you be investing in to support your used car business?
Wholesale
Wholesale
Wholesale
The data – Summary
• Dealer Auction reported increased volumes, up 16% year on year, with a 7.9% year-on-year
increase in average selling price (£4,829)
• Attendance at all Manheim auctions nationwide was high, and we saw a greater willingness by
dealers to travel further to obtain good stock
• Strong demand was also reported for high specification vehicles, with valued extras such as
panoramic roofs, privacy, larger alloys and reversing cameras achieving in excess of cap clean
• Retail part-exchanges performed well, and the corporate and fleet market also achieved strong
prices in the direct supply market
• Hybrids remain interesting, there is little appetite to purchase plug-in electric vehicles while
logistical infrastructure remains low
Funding
Wholesale stock funding remained steady across the board, with the average cost per unit decreasing just 0.07% to £7,697
from September
October
‘16
£7,075
October
‘17
£7,077
October
‘18
£7,697
£6,000
£6,500
£7,000
£7,500
£8,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Averagecostofunit
Average Cost of Unit (£)
2016 2017 2018
Funding
Average holding days remained level with September at 59 days – two days more than experienced in October 2017
October
‘17
57
October
‘18
59
30
35
40
45
50
55
60
65
70
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Averageholdingdays
Average Holding Days
2017 2018
Stock funding
Funding
The average age of funded units decreased to 5.8 years from 5.9 years in the same period last year whereas mileage increased
from 59,496 to 60,769
October 2017
5.9 years
Ave. Age Funded
59,496
Ave. Mileage
October 2018
5.8 years
Ave. Age Funded
60,769
Ave. Mileage
Dealers
The Market Overview Survey cited 37% of dealers* report margin pressures and77% cited the current demand for used vehicle stock either the same or
worsening compared to 2017
32%
40%
27%
35%
29%
23%
40%
30%
37%
20%
38%
32%
28%
30%
36%
45%
33%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Physical Footfall activity compared to last year?
On-line activity compared to last year?
Retained margins compared to last year?
Finance penetration compared to last year?
Retail/consumer demand compared to last year?
Stock availability compared to last year?
Increased/Better Decreased/Worse About the same
*State of the market dealer survey October ‘18
Dealers
The Market Overview Survey indicated dealers* support the data indicating the strength of the used vehicle market, with half reporting decrease in overage
stock
30%
28%
25%
30%
45%
44%
43%
50%
25%
28%
32%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Cars - Consignment stock
New Cars - Overage
Used Cars - Days in stock
Used Cars - Overage
Increased Decreased About the same*State of the market dealer survey October ‘18
Dealers
29% of dealers* responding to the Market Overview Survey indicated sourcing stock will toughen whereas 60% cite no change and 29% are positive about the
economy in the final months of 2018
29%
40%
31%
What are your expectations for economic
conditions over the coming months?
(as a proxy for demand)
Improving Declining About the same
*State of the market dealer survey October ‘18
29%
11%
60%
What are your expectations for sourcing used
vehicles over the coming months?
(as a proxy for supply)
Improving Declining About the same
Outlook
Our viewpoint – 2018 the retail market
Strong appetite for vehicle
insight from dealers, to
support both buying and
selling
Used cars sales to improve
as consumers are confused
over updated tax rules for
new vehicles
Retail
Dealers urged to adjust
stock volumes to match
consumer demand for
smaller used cars
Outlook
Our viewpoint – 2018 the wholesale market
An increase in the diversity of
stock acquisition through
physical and digital channels
An increasing desire for
enhanced imagery and
'ready for retail’ inventory
Scale operations will drive
demand for refurb and retail-
ready through efficiency and
logistics costs
Wholesale
Outlook
Our viewpoint – 2018 the funding market
Cash flow and digital
integration remain
priority for dealers in
the year ahead
Ease and flexibility
remains key for
dealers
Dealers are looking for
complementary sources to
ensure they have sufficient
liquidity to buy the stock
they need
Funding
Outlook
Our viewpoint – 2018 the Dealers market
Further dealership
consolidation in line with
the long term trend of
declining franchised dealer
numbers
Dealers
Improving the digital retailing
experience and enabling
consumers to do more online
to provide a competitive edge
is increasingly important
Challenging environment
of evolving technology
and ever changing
consumer expectations
PHILIP NOTHARD
Customer Insight & Strategy Director – UK
Philip.Nothard@CoxAuto.co.uk
@PhilipN_Auto
@CoxAutomotiveUK

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Cox Automotive Market Overview - October 2018

  • 1. Market Overview October 2018 P H I L I P N O T H A R D C u s t o m e r I n s i g h t & S t r a t e g y D i r e c t o r - U K
  • 2. T H E V E H I C L E L I F E C Y C L E Cox Automotive Who we are
  • 3. AGENDA • Retail • Wholesale • Funding • Dealers • Outlook
  • 4.
  • 5. Retail WLTP continued to impact the supply of new cars to dealers, and while the demand for hybrid and plug-in vehicles looks strong, the figures are behind Government ambitions 45% 36% 44% 35% 43% 32% 45% 31% 44% 32% 43% 32% 43% 32% 40% 30% 40% 29% 39% 32% 51% 59% 52% 61% 53% 63% 51% 64% 52% 62% 53% 62% 52% 62% 55% 62% 55% 64% 56% 61% 4% 6% 4% 4% 4% 5% 4% 6% 4% 6% 4% 7% 6% 7% 5% 8% 5% 7% 5% 7% 174,564 163,615 83,115 80,805 562,337 474,069 152,076 167,911 186,265 192,649 243,454 234,945 161,997 163,898 76,433 94,094 426,170 338,834 158,192 153,599 0 100,000 200,000 300,000 400,000 500,000 600,000 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 January February March April May June July August September October Registrationvolumes New Registrations - fuel type Diesel Petrol AFV
  • 6. The retail market held steady across the board, with average sold prices of vehicles increasing 0.3% from September to £14,644 (up 2.1% YoY) October ‘16 £12,307 October ‘17 £14,347 October ‘18 £14,644 £9,000 £10,000 £11,000 £12,000 £13,000 £14,000 £15,000 January February March April May June July August September October November December Averageadvertisedprice Retail Used Car Price Performance (as listed on Motors.co.uk) 2016 2017 2018 Retail
  • 7. Fastest selling market sectors in October were 4X4s and lower-medium cars - both averaging 35 days, while coupes were the slowest at 40 days 37 37 42 41 40 43 34 36 38 37 35 3536 35 39 40 37 39 35 36 38 37 37 37 0 5 10 15 20 25 30 35 40 45 50 Overall 4x4 Convertible Coupe Estate Large Lower Medium Medium MPV Prestige Small Supermini Numberofdays Retail days in stock October ‘17 vs. ‘18 (as listed on Motors.co.uk) Oct '17 Oct '18 Retail
  • 8. Retail Volumes and views decreased for diesel models while days in stock shortened by 1 day. Petrol vehicles days in stock increased by 3 days Vehicle Views Oct '18 - 51% of total Oct '17– 50% of total Stock Volume Oct '18 - 47% of total Oct ‘17– 56% of total Days in stock Oct '18 – 38 days Oct '17 – 39 days Diesel Petrol Hybrid ElectricHybrid Stock Volume Oct '18 - 51% of total Oct '17– 43% of total Stock Volume Oct '18 – 1.24% of total Oct '17– 1.16% of total Stock Volume Oct '18 – 0.15% of total Oct '17– 0.26% of total Vehicle Views Oct '18 – 1.23% of total Oct '17– 1.48% of total Vehicle Views Oct '18 - 47% of total Oct '17– 49% of total Vehicle Views Oct '18 – 0.47% of total Oct '17– 0.45% of total Days in stock Oct '18 – 37 days Oct '17 – 34 days Days in stock Oct '18 – 46 days Oct '17– 36 days Days in stock Oct '18 – 36 days Oct '17– 34 days
  • 9. Retail Retail • Consumer demand for used cars remained steady throughout October, with average days in stock down -3% month-on-month, and level year-on-year, at 37 days • Franchise dealers saw average days in stock increase in October by 1 day year-on-year, up from 37 days to 38 days. Car Supermarkets saw average days in stock increased by 8 days year-on-year, up from 20 days to 28 days • Independents averaged 45 cars in stock in October, compared with 44 in both September 2018 and October 2017 • Year on Year, Estates and Large vehicles saw the sharpest increase in consumer demand, selling on average 3 and 4 days quicker in October vs. October 2017
  • 10.
  • 11. Wholesale The wholesale average selling price of vehicles eased by 2% from September to £6,242, reflecting a change in the mix of stock going through the lanes October ‘16 £6,275 October ‘17 £6,501 October ‘18 £6,242 £- £1,000 £2,000 £3,000 £4,000 £5,000 £6,000 £7,000 £8,000 £9,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Averagewholesaleprice Auction Wholesale Price 2016 2017 2018
  • 12. Diesel wholesale prices declined marginally by -2.1% from September while petrol eased by -0.8% in October; an average of -£101 overall Wholesale Used Prices by Fuel Type £4,543 £4,483 £4,445 Aug '18 Sept '18 Oct '18 Petrol £8,258 £7,867 £7,704 Aug '18 Sept '18 Oct '18 Diesel Wholesale
  • 13. Dealers are gearing up to invest in their used car business in 2019 to counter falling new car sales, with four in five dealers reported having investment plans to support their used car business in 2019 *State of the market dealer September ‘18 52% 21% 0% 7% 3% 17% 0% 10% 20% 30% 40% 50% 60% Investing in additional used car stock Investing in preparation facilities (including reconditioning and retail ready capabilities) Investing in transport solutions Investing in additional locations Arranging funding to enable used car stock growth No current plan for investment 2019 Looking forward into 2019, what will you be investing in to support your used car business? Wholesale
  • 14. Wholesale Wholesale The data – Summary • Dealer Auction reported increased volumes, up 16% year on year, with a 7.9% year-on-year increase in average selling price (£4,829) • Attendance at all Manheim auctions nationwide was high, and we saw a greater willingness by dealers to travel further to obtain good stock • Strong demand was also reported for high specification vehicles, with valued extras such as panoramic roofs, privacy, larger alloys and reversing cameras achieving in excess of cap clean • Retail part-exchanges performed well, and the corporate and fleet market also achieved strong prices in the direct supply market • Hybrids remain interesting, there is little appetite to purchase plug-in electric vehicles while logistical infrastructure remains low
  • 15.
  • 16. Funding Wholesale stock funding remained steady across the board, with the average cost per unit decreasing just 0.07% to £7,697 from September October ‘16 £7,075 October ‘17 £7,077 October ‘18 £7,697 £6,000 £6,500 £7,000 £7,500 £8,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Averagecostofunit Average Cost of Unit (£) 2016 2017 2018
  • 17. Funding Average holding days remained level with September at 59 days – two days more than experienced in October 2017 October ‘17 57 October ‘18 59 30 35 40 45 50 55 60 65 70 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Averageholdingdays Average Holding Days 2017 2018
  • 18. Stock funding Funding The average age of funded units decreased to 5.8 years from 5.9 years in the same period last year whereas mileage increased from 59,496 to 60,769 October 2017 5.9 years Ave. Age Funded 59,496 Ave. Mileage October 2018 5.8 years Ave. Age Funded 60,769 Ave. Mileage
  • 19.
  • 20. Dealers The Market Overview Survey cited 37% of dealers* report margin pressures and77% cited the current demand for used vehicle stock either the same or worsening compared to 2017 32% 40% 27% 35% 29% 23% 40% 30% 37% 20% 38% 32% 28% 30% 36% 45% 33% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Physical Footfall activity compared to last year? On-line activity compared to last year? Retained margins compared to last year? Finance penetration compared to last year? Retail/consumer demand compared to last year? Stock availability compared to last year? Increased/Better Decreased/Worse About the same *State of the market dealer survey October ‘18
  • 21. Dealers The Market Overview Survey indicated dealers* support the data indicating the strength of the used vehicle market, with half reporting decrease in overage stock 30% 28% 25% 30% 45% 44% 43% 50% 25% 28% 32% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% New Cars - Consignment stock New Cars - Overage Used Cars - Days in stock Used Cars - Overage Increased Decreased About the same*State of the market dealer survey October ‘18
  • 22. Dealers 29% of dealers* responding to the Market Overview Survey indicated sourcing stock will toughen whereas 60% cite no change and 29% are positive about the economy in the final months of 2018 29% 40% 31% What are your expectations for economic conditions over the coming months? (as a proxy for demand) Improving Declining About the same *State of the market dealer survey October ‘18 29% 11% 60% What are your expectations for sourcing used vehicles over the coming months? (as a proxy for supply) Improving Declining About the same
  • 23.
  • 24. Outlook Our viewpoint – 2018 the retail market Strong appetite for vehicle insight from dealers, to support both buying and selling Used cars sales to improve as consumers are confused over updated tax rules for new vehicles Retail Dealers urged to adjust stock volumes to match consumer demand for smaller used cars
  • 25. Outlook Our viewpoint – 2018 the wholesale market An increase in the diversity of stock acquisition through physical and digital channels An increasing desire for enhanced imagery and 'ready for retail’ inventory Scale operations will drive demand for refurb and retail- ready through efficiency and logistics costs Wholesale
  • 26. Outlook Our viewpoint – 2018 the funding market Cash flow and digital integration remain priority for dealers in the year ahead Ease and flexibility remains key for dealers Dealers are looking for complementary sources to ensure they have sufficient liquidity to buy the stock they need Funding
  • 27. Outlook Our viewpoint – 2018 the Dealers market Further dealership consolidation in line with the long term trend of declining franchised dealer numbers Dealers Improving the digital retailing experience and enabling consumers to do more online to provide a competitive edge is increasingly important Challenging environment of evolving technology and ever changing consumer expectations
  • 28. PHILIP NOTHARD Customer Insight & Strategy Director – UK Philip.Nothard@CoxAuto.co.uk @PhilipN_Auto @CoxAutomotiveUK