- The research findings are from a weekly tracking survey of American travelers to monitor travel sentiment and insights into when tourism demand will return. The current report presents data from Week 55 collected from March 26-28, 2021.
- Travel optimism is increasing as travel planning and booking sets new pandemic records. More travelers plan to get vaccinated and believe in continued pandemic vigilance post-vaccination.
- Nearly two-thirds of respondents plan to take a summer vacation this year. Overall, travelers' economic positions appear stable. Safety perceptions of travel activities remain lowest for cruises, buses, and travel outside the US. However, openness to travel inspiration and excitement about leisure travel in 2021 continue trending upward.
Greater Zion Tourism Report for September 2020greaterzion
- Travel spending through August 22 was 44% below the prior year. Hotel occupancy rates have declined and booking windows have shortened.
- Tourism revenue for Greater Zion was down 31% year-over-year through June. Lodging occupancy and rates declined sharply from March through May.
- Airport passenger counts in the region dropped significantly from January through April but have risen slightly since then. Park visitation increased in August over the previous year.
This document describes the methodology and results of a weekly tracking survey of American travelers regarding travel sentiment during the COVID-19 pandemic. The survey collects over 1,200 responses each week from a representative sample across four US regions. The data presented is from Week 47, collected January 29-31, 2021. Key findings include: 56.4% of respondents are ready to travel with no or some hesitation; over 50% feel activities like cruises and group tours are unsafe; and 70.9% report their normal travel patterns have changed due to the pandemic with 62% missing travel very much.
- The document summarizes the findings of a weekly tracking survey of American travelers regarding their sentiment toward travel during the COVID-19 pandemic.
- Key findings from the most recent wave (Week 29) include that over half of respondents feel ready to travel with no hesitations, though concerns about personal health, friends/family's health, and the economy remain high. Perceptions of safety vary significantly across different travel activities.
- Looking ahead to fall travel, over 70% of respondents plan to take at least one leisure trip, most commonly to visit friends and relatives within their home region.
- The document presents findings from a market research company on traveler sentiment during the COVID-19 pandemic. It summarizes data from weekly surveys of over 1,200 American travelers in different regions.
- According to the latest data, most travelers expect the coronavirus situation to get worse in the next month and do not believe it will be resolved by the end of 2020. Concerns about personal and family health as well as personal finances remain high, while concerns about the national economy are very high.
Dave Bratton, Destination Analysts - Coronavirus Travel Sentiment IndexVisitStPeteClearwater
This document presents findings from a weekly tracking survey of American travelers regarding coronavirus travel sentiment. Key findings include:
- Concerns about personal health, friends/family health, personal finances, and the national economy due to coronavirus remain highly elevated.
- The perceived safety of various travel activities stabilized over the past few weeks and improved this week, with fewer travelers rating activities as unsafe.
- Florida continues to be one of the top three most talked about US destinations with coronavirus issues.
This document summarizes the results of a travel sentiment study from January 6, 2021. It finds that 45% of travelers have reduced their travel plans and 31% have canceled trips completely due to COVID-19. Over time, more travelers indicate that coronavirus will greatly impact their decision to travel in the next six months. The majority of upcoming trips planned are road trips to see friends and family within the US. Most travelers feel safest traveling within their own communities and do not plan to travel until a COVID-19 vaccine is available.
This document provides a quarterly update on search queries and advertising metrics related to the child custody category on Google Search. It finds that queries grew 12% year-over-year in Q2 2014, with mobile queries increasing 30% and tablet searches growing 17%. Advertising metrics such as clicks and impressions declined slightly, while the average cost-per-click increased by 17% to $1.99. The report also analyzes trends by device type and finds that 58% of child custody searches now occur on mobile.
This document summarizes quarterly search trends in the naturopathy category from Q2 2014. It finds that overall queries grew 6% year-over-year while desktop queries declined 3% and mobile queries grew 32%. The average cost-per-click in Q2 2014 was $1.58, up 1% from the previous year. Mobile now accounts for 41% of all naturopathy searches, up from 30% in Q2 2013, while desktop has declined from 64% to 59% of searches over the same period.
Greater Zion Tourism Report for September 2020greaterzion
- Travel spending through August 22 was 44% below the prior year. Hotel occupancy rates have declined and booking windows have shortened.
- Tourism revenue for Greater Zion was down 31% year-over-year through June. Lodging occupancy and rates declined sharply from March through May.
- Airport passenger counts in the region dropped significantly from January through April but have risen slightly since then. Park visitation increased in August over the previous year.
This document describes the methodology and results of a weekly tracking survey of American travelers regarding travel sentiment during the COVID-19 pandemic. The survey collects over 1,200 responses each week from a representative sample across four US regions. The data presented is from Week 47, collected January 29-31, 2021. Key findings include: 56.4% of respondents are ready to travel with no or some hesitation; over 50% feel activities like cruises and group tours are unsafe; and 70.9% report their normal travel patterns have changed due to the pandemic with 62% missing travel very much.
- The document summarizes the findings of a weekly tracking survey of American travelers regarding their sentiment toward travel during the COVID-19 pandemic.
- Key findings from the most recent wave (Week 29) include that over half of respondents feel ready to travel with no hesitations, though concerns about personal health, friends/family's health, and the economy remain high. Perceptions of safety vary significantly across different travel activities.
- Looking ahead to fall travel, over 70% of respondents plan to take at least one leisure trip, most commonly to visit friends and relatives within their home region.
- The document presents findings from a market research company on traveler sentiment during the COVID-19 pandemic. It summarizes data from weekly surveys of over 1,200 American travelers in different regions.
- According to the latest data, most travelers expect the coronavirus situation to get worse in the next month and do not believe it will be resolved by the end of 2020. Concerns about personal and family health as well as personal finances remain high, while concerns about the national economy are very high.
Dave Bratton, Destination Analysts - Coronavirus Travel Sentiment IndexVisitStPeteClearwater
This document presents findings from a weekly tracking survey of American travelers regarding coronavirus travel sentiment. Key findings include:
- Concerns about personal health, friends/family health, personal finances, and the national economy due to coronavirus remain highly elevated.
- The perceived safety of various travel activities stabilized over the past few weeks and improved this week, with fewer travelers rating activities as unsafe.
- Florida continues to be one of the top three most talked about US destinations with coronavirus issues.
This document summarizes the results of a travel sentiment study from January 6, 2021. It finds that 45% of travelers have reduced their travel plans and 31% have canceled trips completely due to COVID-19. Over time, more travelers indicate that coronavirus will greatly impact their decision to travel in the next six months. The majority of upcoming trips planned are road trips to see friends and family within the US. Most travelers feel safest traveling within their own communities and do not plan to travel until a COVID-19 vaccine is available.
This document provides a quarterly update on search queries and advertising metrics related to the child custody category on Google Search. It finds that queries grew 12% year-over-year in Q2 2014, with mobile queries increasing 30% and tablet searches growing 17%. Advertising metrics such as clicks and impressions declined slightly, while the average cost-per-click increased by 17% to $1.99. The report also analyzes trends by device type and finds that 58% of child custody searches now occur on mobile.
This document summarizes quarterly search trends in the naturopathy category from Q2 2014. It finds that overall queries grew 6% year-over-year while desktop queries declined 3% and mobile queries grew 32%. The average cost-per-click in Q2 2014 was $1.58, up 1% from the previous year. Mobile now accounts for 41% of all naturopathy searches, up from 30% in Q2 2013, while desktop has declined from 64% to 59% of searches over the same period.
Consumer optimism is improving in India, China, and Indonesia but remains stagnant in Japan and Australia. Consumers in most Asian countries expect decreases in personal income and savings over the next two weeks, though optimism has increased steadily since May. Chinese consumers believe routines and finances will recover faster than other Asian consumers, with most expecting impacts over four months except in China.
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/25/2020)Ipsos Public Affairs
An Ipsos poll conducted March 18-24, 2020 surveyed 4,428 American adults, including registered voters from various parties. Key findings include:
- 53% said the country was headed in the wrong direction, while 33% said right direction.
- Healthcare (28%) and the economy (16%) were most often cited as the top issues facing America.
- 49% approved and 52% disapproved of Trump's overall job performance. Approval of his coronavirus response was 49% with 44% disapproving.
- Respondents reported altering daily routines like working from home (51%) and avoiding large gatherings (61%) due to the coronavirus.
1. Provide comprehensive incentives such as significantly increasing tax deductions for children, offering universal childcare services, and extending maternity leave to make it easier for parents to have and care for children.
2. Broaden family planning guidance from solely focusing on birth control to also promoting healthy families and raising awareness of population aging issues to encourage thoughtful consideration of childbearing.
3. Launch a slogan creation competition to understand current expectations around childbearing and develop messaging that resonates with today's needs, whether encouraging more births or promoting self-sufficiency with fewer or no children.
The survey assessed the socioeconomic impact of Covid-19 on families in Georgia. Key findings include:
1) 98.3% of beneficiaries were satisfied with World Vision's assistance. Income decreased by 21.2% on average, with some regions seeing larger declines.
2) 19.9% of households experienced persistent food shortages, though most (66.7%) faced partial shortages. Food insecurity was highest in Kakheti at 35.1%.
3) Awareness of Covid-19 prevention measures like mask-wearing and handwashing was very high at over 95%, though over a third of respondents felt they could get the virus.
In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies.
These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.
The document summarizes key findings from the 2020 Metro Atlanta Speaks survey on the impact of COVID-19. Some key points:
- Over 66% of respondents reported a major impact from COVID-19. Impact varied by county.
- Around 60% knew someone who had COVID-19, with higher shares among Black and Latino respondents.
- Public health replaced transportation as the top concern, rising from 4% in 2019 to nearly 17% in 2020. Race relations and the economy also saw increases as top concerns.
- Over 82% of pre-pandemic workers reported being affected through layoffs, reduced hours, pay cuts, working from home, or quitting for safety. Impact varied slightly by area and
Objective was to conduct a baseline audit for user engagement for a client's website with the goal for identifying opportunities to enhance conversion.
In an effort to support the community of early-stage founders, Angular Ventures surveyed 128 founders in Europe, Israel, and the United States.
We asked them how the Coronavirus has impacted their businesses and how they are responding.
This report is the result of that work.
- The positive trend in consumer confidence in Ireland has slowed due to concerns about the economic situation in Greece and other Eurozone countries, fueling fears of a potential "Recession 2.0".
- While some consumers have increased spending already, most are now more cautious about further spending increases due to worries about how the recession may personally impact them.
- Younger consumers and higher-income groups remain most likely to increase spending, but they are focusing on everyday shopping rather than luxury purchases or leisure activities for now due to pessimism about the global economy.
Public Opinion Survey: Residents of MoldovamResearcher
The survey was coordinated by Dr. Rasa Alisauskiene from Baltic Surveys/The Gallup Organization on behalf of the Center
for Insights in Survey Research. The field work was carried out by Magenta Consulting.
1) The document discusses asymmetries between developed and developing countries in their economic response to COVID-19, with advanced economies projected to recover sooner.
2) Fiscal stimulus measures have been much larger in advanced economies who have more fiscal space, while emerging markets face a less favorable external environment.
3) Unequal access to COVID vaccines has led to varying vaccination rates between countries in Latin America and the Caribbean.
This document provides an analysis of Taiwanese consumer behavior data from February 2021. It finds that while concerns about the pandemic remain, consumer confidence is improving with reduced Covid cases and vaccine availability. Consumers are still acting cautiously by limiting unnecessary outdoor activities. The acceptance of "pricing on demand" services reached new highs, indicating this business model will likely grow. Younger consumers see family rituals as represented by things like family photos, while older consumers focus more on shared meals. Overall, the pandemic continues to strongly influence consumer behaviors and confidence.
This document discusses strategies for improving collaboration on projects. It begins by stating the need to "bridge the gap" and "bring your event to the next level." It then introduces the project team members and their roles. The bulk of the document outlines a project lifecycle process, including initiation, planning, execution, and closure stages. It emphasizes relationship building, communication, defining roles and ownership. It concludes by having groups discuss top initiatives for upcoming events, focusing on goals within their control.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
More Related Content
Similar to Covid travel sentiment weekly report destination analysts 3-29-21
Consumer optimism is improving in India, China, and Indonesia but remains stagnant in Japan and Australia. Consumers in most Asian countries expect decreases in personal income and savings over the next two weeks, though optimism has increased steadily since May. Chinese consumers believe routines and finances will recover faster than other Asian consumers, with most expecting impacts over four months except in China.
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/25/2020)Ipsos Public Affairs
An Ipsos poll conducted March 18-24, 2020 surveyed 4,428 American adults, including registered voters from various parties. Key findings include:
- 53% said the country was headed in the wrong direction, while 33% said right direction.
- Healthcare (28%) and the economy (16%) were most often cited as the top issues facing America.
- 49% approved and 52% disapproved of Trump's overall job performance. Approval of his coronavirus response was 49% with 44% disapproving.
- Respondents reported altering daily routines like working from home (51%) and avoiding large gatherings (61%) due to the coronavirus.
1. Provide comprehensive incentives such as significantly increasing tax deductions for children, offering universal childcare services, and extending maternity leave to make it easier for parents to have and care for children.
2. Broaden family planning guidance from solely focusing on birth control to also promoting healthy families and raising awareness of population aging issues to encourage thoughtful consideration of childbearing.
3. Launch a slogan creation competition to understand current expectations around childbearing and develop messaging that resonates with today's needs, whether encouraging more births or promoting self-sufficiency with fewer or no children.
The survey assessed the socioeconomic impact of Covid-19 on families in Georgia. Key findings include:
1) 98.3% of beneficiaries were satisfied with World Vision's assistance. Income decreased by 21.2% on average, with some regions seeing larger declines.
2) 19.9% of households experienced persistent food shortages, though most (66.7%) faced partial shortages. Food insecurity was highest in Kakheti at 35.1%.
3) Awareness of Covid-19 prevention measures like mask-wearing and handwashing was very high at over 95%, though over a third of respondents felt they could get the virus.
In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies.
These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.
The document summarizes key findings from the 2020 Metro Atlanta Speaks survey on the impact of COVID-19. Some key points:
- Over 66% of respondents reported a major impact from COVID-19. Impact varied by county.
- Around 60% knew someone who had COVID-19, with higher shares among Black and Latino respondents.
- Public health replaced transportation as the top concern, rising from 4% in 2019 to nearly 17% in 2020. Race relations and the economy also saw increases as top concerns.
- Over 82% of pre-pandemic workers reported being affected through layoffs, reduced hours, pay cuts, working from home, or quitting for safety. Impact varied slightly by area and
Objective was to conduct a baseline audit for user engagement for a client's website with the goal for identifying opportunities to enhance conversion.
In an effort to support the community of early-stage founders, Angular Ventures surveyed 128 founders in Europe, Israel, and the United States.
We asked them how the Coronavirus has impacted their businesses and how they are responding.
This report is the result of that work.
- The positive trend in consumer confidence in Ireland has slowed due to concerns about the economic situation in Greece and other Eurozone countries, fueling fears of a potential "Recession 2.0".
- While some consumers have increased spending already, most are now more cautious about further spending increases due to worries about how the recession may personally impact them.
- Younger consumers and higher-income groups remain most likely to increase spending, but they are focusing on everyday shopping rather than luxury purchases or leisure activities for now due to pessimism about the global economy.
Public Opinion Survey: Residents of MoldovamResearcher
The survey was coordinated by Dr. Rasa Alisauskiene from Baltic Surveys/The Gallup Organization on behalf of the Center
for Insights in Survey Research. The field work was carried out by Magenta Consulting.
1) The document discusses asymmetries between developed and developing countries in their economic response to COVID-19, with advanced economies projected to recover sooner.
2) Fiscal stimulus measures have been much larger in advanced economies who have more fiscal space, while emerging markets face a less favorable external environment.
3) Unequal access to COVID vaccines has led to varying vaccination rates between countries in Latin America and the Caribbean.
This document provides an analysis of Taiwanese consumer behavior data from February 2021. It finds that while concerns about the pandemic remain, consumer confidence is improving with reduced Covid cases and vaccine availability. Consumers are still acting cautiously by limiting unnecessary outdoor activities. The acceptance of "pricing on demand" services reached new highs, indicating this business model will likely grow. Younger consumers see family rituals as represented by things like family photos, while older consumers focus more on shared meals. Overall, the pandemic continues to strongly influence consumer behaviors and confidence.
This document discusses strategies for improving collaboration on projects. It begins by stating the need to "bridge the gap" and "bring your event to the next level." It then introduces the project team members and their roles. The bulk of the document outlines a project lifecycle process, including initiation, planning, execution, and closure stages. It emphasizes relationship building, communication, defining roles and ownership. It concludes by having groups discuss top initiatives for upcoming events, focusing on goals within their control.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
3. METHODOLOGY
• Weekly tracking survey of a
representative sample of adult
American travelers in each of four U.S.
regions
• Designed to track traveler sentiment and
generate insights into when tourism
businesses can expect demand to return
and from whom
• Week 55 data (fielded March 26-28) will
be presented today
• 1,200+ fully completed surveys collected
each wave
• Confidence interval of +/- 2.8%
• Data is weighted to reflect the actual
population of each region
12. After retreating slightly last week, more travel
optimism is being expressed
Travel planning and booking has grown since the
start of the year, setting new pandemic records
More travelers are planning on getting vaccinated.
Meanwhile, travelers still believe in pandemic
vigilance in the post-vaccine world
Summer 2021 is on. Nearly two-thirds say they will
take a summer vacation this year
The overall economic position of traveling
households appears to be solid
TAKEAWA
YS
15. 8.9%
44.4%
31.2%
13.0%
2.5%
0% 10% 20% 30% 40% 50%
Get much better
Get better
Neither worsen nor get
better
Get worse
Get much worse
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK
Question: In the NEXT
MONTH, how (if at all) do you
expect the severity of
the coronavirus situation in the
United States to change? (Select
one)
In the next month the coronavirus
situation will
(Base: Wave 55 data. All respondents, 1,202 completed
surveys. Data collected March 26-28, 2021)
15.5%
18.5%
Last
week
53.3%
52.2%
Last
week
16. 21.8%
53.3%
61.5%
34.7%
15.5%
0%
10%
States to change?
50%
In the next month the
coronavirus situation will 40%
30%
(Base: Waves 1-55. All respondents,
1,201, 1,200, 1,201, 1,216, 1,263,
1,238, 1,208, 1,204, 1,200, 1,212, 20%
1,223, 1,257, 1,214, 1,214, 1,205,
1,231, 1,365, 1,213, 1,200, 1,206,
60%
70%
80%
EXPECTATIONS FOR THE CORONAVIRUS OUTBREAK (MARCH 20-MARCH 21
Question: In the NEXT
MONTH, how (if at all) do
you expect the severity of
the coronavirus situation
in the United
1,224, 1,201, 1,202, 1,207, 1,250,
1,225, 1,205, 1,200, 1,205, 1,203,
1,203, 1,204, 1,203, 1,203, 1,205,
1,206, 1,205, 1,205, 1,204, 1,206,
1,201, 1,207, 1,206, 1,225, 1,205,
1,206, 1,209, 1,209, 1,216, 1,210,
1,204, 1,209, 1,204, 1,208 and 1,202
completed surveys.)
“Worse” or
“Much worse”
“Better” or
“Much better”
17. Question: Which best describes how
excited you are about LEISURE
TRAVEL in this year (2021)? (Please
answer using the 11-point scale
below)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28, 2021)
EXCITEMENT FOR LEISURE TRAVEL IN 2021
8.5%
2.9%
2.0%
4.1%
4.8%
14.0%
10.9%
13.0%
12.6%
8.7%
18.6%
0% 5% 10% 15% 20% 25% 30%
0 - I am not at all excited
1
2
3
4
5
6
7
8
9
10 - I am extremely excited
63.7%
64.4%
Last
week
18. EXCITEMENT FOR LEISURE TRAVEL IN 2021
More
Excitement
Mean Score (0 - 10-point scale)
Less
Excitement
Question: Which best
describes how
excited you are about
LEISURE TRAVEL in
this year (2021)?
(Please answer using
the 11-point scale
below)
5.8
6.1
5.7
6.1
5.9 5.9 5.9
6.2 6.2
6.2
6.6
6.4
6.3
5.0
5.2
5.4
5.6
5.8
6.0
6.2
6.4
6.6
6.8
January
1-3
January
8-10
January
15-17
January
22-24
January FebruaryFebruaryFebruaryFebruaryMarch 5-
29-31 5-7 12-14 19-21 26-28 7
March
12-14
March
19-21
March
26-28
19. 8.5%
2.4%
3.9%
4.8%
3.5%
15.5%
7.6%
12.9%
14.6%
8.3%
18.1%
0% 5% 10% 15% 20% 25%
0 - Not at all excited
1
2
3
4
5 - Neutral – Neither excited nor unexcited
6
7
8
9
10 - Extremely excited
EXCITEMENT TO TRAVEL NOW
Question: Imagine that a good
friend (or close family
member) asks you to take a weekend
getaway with them sometime in the
next month.
How excited would you be to
go? (Assume the getaway is to a
place you want to visit)
(Base: Wave 55 data. All respondents, 1,202 completed
surveys. Data collected March 26-28, 2021)
61.4%
60.5%
Last
week
20. 5.5
4.0
4.1
4.5
4.74.7
5.0
5.1
5.0
6.0
5.2
5.3 5.3
5.0
5.1
4.9
4.8
5.2
5.0
5.5
5.35.3 5.6 5.6
5.6 5.6 5.6
5.7 5.7
5.6
5.6
5.3
5.4
5.0
5.15.1
5.4
5.3 5.35.3
5.2
5.6
5.4
5.7
5.5
5.5
5.8 5.8
5.9
6.2 6.2
6.1 6.1
4.0
3.6
3.5
3.0
4.0
4.5
5.0
5.5
6.0
6.5 March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
July
31-Aug…
August
7-9
August
14-…
August
21-…
August
28-…
September…
September…
September…
September…
October
2-4
October
9-…
October…
October…
Oct
30-Nov
1
November…
November…
November…
November…
December…
December…
December…
December…
January
1-3
January
8-10
January…
January…
January…
February
5-7
February…
February…
February…
March
5-7
March
12-14
March
19-21
March
26-28
Question: Imagine that a good friend (or close family member) asks you to take a weekend getaway with them sometime in the
next month. How excited would you be to go? (Assume the getaway is to a place you want to visit)
EXCITEMENT TO TRAVEL NOW (MARCH 2020-MARCH 2021)
MEAN SCORE (0-10)
More
Excitement
Less
Excitement
21. 5.9%
1.4%
3.7%
2.6%
2.9%
18.8%
9.1%
13.6%
16.9%
8.0%
17.1%
0% 5% 10% 15% 20% 25%
0 - Not at all excited
1
2
3
6
5 - Neutral – Neither excited nor
unexcited
4
7
8
9
10 - Extremely excited
OPENNESS TO TRAVEL INSPIRATION
Question: At this moment, how excited
are you in learning about new, exciting
travel experiences or destinations to visit?
(Base: Wave 55 data. All respondents, 1,202 completed
surveys. Data collected March 26-28, 2021)
64.7%
63.2%
Last
week
22. 5.1
4.4
4.5
4.4
4.7 5.0
5.1
5.0 5.0
5.2
4.8
5.6
5.4
5.2 5.2
4.9
5.0
4.9
4.7
5.2
5.0
5.3
5.1
5.3
5.2
5.4
5.6
5.4 5.4
5.4
5.5
5.6
5.3
5.2
5.2
5.1
5.0
4.9
5.25.2
5.4
5.4
5.7
6.0
5.9
6.1
5.9
6.0
6.0 6.0
6.0
6.3
6.4
6.5 6.5
3.0
4.0
3.5
4.5
5.0
5.5
6.0
6.5
7.0
March
13-15
March
20-22
March
27-29
April
3-5
April
10-12
April
17-19
April
24-26
May
1-3
May
8-10
May
15-17
May
22-24
May
29-31
June
5-7
June
12-14
June
19-21
June
26-28
July
3-5
July
10-12
July
17-19
July
24-26
July
31-Aug
2
August
7-9
August
14-16
August
21-23
August
28-30
September…
September…
September…
September…
October
2-4
October
9-11
October…
October…
Oct
30-Nov
1
November…
November…
November…
November…
December…
December…
December…
December…
January
1-3
January
8-10
January
15-…
January
22-…
January
29-…
February
5-7
February…
February…
February…
March
5-7
March
12-14
March
19-21
March
26-28
Question: At this moment, how excited are you in learning about new, exciting travel experiences or destinations to visit?
OPENNESS TO TRAVEL INSPIRATION (MARCH 2020-MARCH 2021)
MEAN SCORE (0-10)
More
Open
Less
Open
23. 59.5%
58.6%
58.4%
57.2%
54.1%
54.0%
53.9%
52.2%
48.4%
47.3%
42.5%
42.0%
38.5%
35.5%
34.2%
32.7%
30.6%
27.9%
26.6%
20.4%
18.6%
15.6%
14.6%
0% 10% 20% 30% 40% 50% 60% 70%
Traveling on a cruise line
Intercity bus travel
Traveling by bus or motor coach on a group tour
Traveling outside the United States
Go to a casino
Attending a conference or convention
Sporting events - Large venue
Attending a performance
Train travel (intercity travel - e.g., AMTRAK)
Sporting events - Small venue
Traveling on a commercial airline
Traveling in a taxi/Uber/Lyft
Traveling for business reasons
Visiting a museum or other indoor attraction
Staying in an Airbnb or home rental
Visiting an amusement park or other outdoor attractions
Dining in a restaurant
Visiting an observation deck
Staying in a hotel
Visiting friends and relatives
Going shopping
Non-team outdoor recreation
Taking a road trip
PERCEIVED SAFETY OF TRAVEL ACTIVITIES
Question: At this
moment, how safe would
you feel doing each type
of travel activity?
(Base: Wave 55 data. All respondents,
1,202 completed surveys. Data
collected March 26-28, 2021)
Top 2-Box Score: Percent Selecting Each as
“Somewhat Unsafe” or “Very Unsafe”
24. 49.2%
69.4%
57.8%
40.1%
35%
40%
45%
50%
55%
60%
65%
70%
75%
PERCEIVED SAFETY OF TRAVEL ACTIVITIES (MARCH 2020-MARCH 2021)
Question: At this
moment,
how safe would
you feel doing each
type of travel
activity?
% Somewhat unsafe or Very unsafe (AVERAGE SCORE FOR ALL ACTIVITES TESTED)
(Base: Waves 1-55. All respondents,
1,201, 1,200, 1,201, 1,216,
1,263, 1,238, 1,208, 1,204,
1,200, 1,212, 1,223, 1,257,
1,214, 1,214, 1,205, 1,231,
1,365, 1,213, 1,200, 1,206,
1,224, 1,201, 1,202, 1,207,
1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204,
1,203, 1,203, 1,205, 1,206,
1,205, 1,205, 1,204, 1,206,
1,201, 1,207, 1,206, 1,225,
1,205, 1,206, 1,209, 1,209,
1,216, 1,210, 1,204, 1,209,
1,204, 1,208 and 1,202 completed
surveys.)
25. CONFIDENCE IN ABILITY TO TRAVEL SAFELY
25%
20%
(Base: Wave 24-34 and 39-55 data. All respondents, 1,202, 1,246, 1,222, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,204, 1,206, 1,201, 1,207, 1,206, 1,225,
1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202
completed surveys.)
Confident,
21.8%
Somewhat confident,
31.6%
Not very
confident,
24.3%
Not at all confident,
8.4%
Question: How confident are you that you can travel safely in the current environment?
Historical data
35.7%
Very
confident,
13.9%
35.7%
36.9%
34.2%
32.7%
30%
35%
40%
45%
50%
55%
60%
Confident or Very confident Not very confident or Not at all confident
26. 20.4%
34.9%
16.1%
15.6%
13.0%
0% 10% 20% 30% 40%
I'm ready to travel, with no
hesitations
I'm ready to travel, but feel
some hesitation
I need a little more time to
be ready to travel
I need a lot more time to be
ready to travel
I'm already traveling
TRAVEL STATE-OF-MIND
Question: When it comes to getting back out and traveling again, which best describes your
current state of mind? (Select one)
(Base: Waves 12-13 and 15-55. All respondents, 1,257, 1,214, 1,205, 1,231, 1,365,
1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200, 1,205,
1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206, 1,201,
1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204,
1,208 and 1,202 completed surveys.)
66.6%
28. Historical data
68.9%
10% 8.8%
60%
50%
40%
30%
20% 13.8%
70%75.6%
0%
100%
90%
80%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree, 43.0%
Agree, 25.9%
Neutral (neither
agree nor
disagree), 17.2%
Disagree,
8.5%
Strongly disagree,
5.4%
AVOIDING INTERNATIONAL TRAVEL
How much do you agree with the following statement?
Statement: I will be unlikely to travel outside the United States until the coronavirus situation is
resolved.
68.9%
29. 63.1%
60%66.8%
9.3%
13.1%
50%
40%
30%
20%
10%
0%
100%
90%
80%
70%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree, 34.7%
Agree, 28.4%
Neutral (neither
agree nor
disagree), 23.8%
Disagree,
7.9%
Strongly disagree,
5.1%
How much do you agree with the following statement?
Statement: I will be unlikely to attend any conferences or conventions until the coronavirus situation is
resolved.
Historical data
63.1%
AVOIDING CONVENTIONS & CONFERENCES
31. How much do you agree with the following statement?
Statement: I feel comfortable going out in my community to restaurants, local attractions and
undertaking local activities.
50.8%
49.2%
22.4%
27.7%
10%
20%
30%
40%
50%
60%
70%
Historical data
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree, 19.3%
Agree, 29.9%
Neutral (neither
agree nor
disagree), 23.1%
Disagree,
17.6%
Strongly
disagree, 10.1%
COMFORT ENJOYING HOME COMMUNITY
49.2%
32. How much do you agree with the following statement?
Statement: I do not want travelers coming to visit my community right now.
Historical data
70% 67.6%
47.8%
9.7%
24.4%
0%
10%
20%
30%
40%
50%
60%
80%
Agree or Strongly agree Disagree or Strongly disagree
Strongly
agree, 18.6%
Agree, 29.3%
Neutral
(neither agree
nor disagree),
27.8%
Disagree,
17.3%
Strongly disagree,
7.1%
TRAVELERS IN COMMUNITY ARE UNWANTED
47.8%
33. Historical data
44.4%
22.5%
33.1%
30%
40%
36.2%
10%
20%
50%
60%
Happy or Very happy Unhappy or Very unhappy
Very happy,
18.0%
Happy,
26.4%
Neutral,
33.1%
Unhappy,
14.3%
Very unhappy,
8.2%
FEELINGS SEEING AN AD PROMOTING TOURISM TO COMMUNITY
Question: How would you feel if you saw an advertisement today promoting
your community as a place for tourists to come visit when it is safe?
44.4%
35. Question: In the PAST WEEK, which
of the following have you done?
(Select all that complete the
sentence)
In the PAST WEEK I have
(Base: Waves 54 data. All respondents, 1,208 completed
surveys. Data collected March 19-21, 2021)
TRAVEL DREAMING & PLANNING IN THE PAST WEEK
Day-dreamed about taking a leisure trip 34.7%
Talked to a friend or relative about a future
29.2%
trip
Researched travel ideas online 27.5%
Made travel reservations (lodging,
16.2%
transportation, tickets, etc.)
Researched travel ideas offline (magazines,
12.6%
printed visitor guides, etc.)
NONE OF THESE 28.7%
0% 10% 20% 30% 40% 50%
Day-dreamed about taking a leisure trip 34.7%
Talked to a friend or relative about a future
29.2%
trip
Researched travel ideas online 27.5%
Made travel reservations (lodging,
16.2%
transportation, tickets, etc.)
Researched travel ideas offline (magazines,
12.6%
printed visitor guides, etc.)
NONE OF THESE 28.7%
0% 10% 20% 30% 40% 50
28.7%
12.6%
16.2%
27.5%
29.2%
34.7%
0% 10% 20% 30% 40% 50%%
NONE OF THESE
Researched travel ideas offline (magazines,
printed visitor guides, etc.)
Made travel reservations (lodging,
transportation, tickets, etc.)
Researched travel ideas online
Talked to a friend or relative about a future
trip
Day-dreamed about taking a leisure trip
71.3%
36. Question: In the PAST WEEK, which of the following have you done? (Select all that complete the sentence)
TRAVEL DREAMING & PLANNING IN THE PAST WEEK
Made Travel Reservations None of These
8.0%
15.9%
12.3%
12.7%
11.2%
12.8%13.1%
12.3%
15.1%15.0%
16.5%
15.8%
16.2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
37.5%
32.0%
36.3% 36.4% 36.4%35.6%
39.8%
36.3%
37.5%
28.9%29.4%
26.2%
28.7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
15.9%
12.2%
35.6%
28.3%
38. Question: Even if only tentatively
scheduled, in which months do you
currently plan to take any leisure
trips? (Select all that apply)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
MONTHS OF EXPECTED LEISURE TRIPS IN 2021
8.5%
18.4% 18.5%
26.2%
28.1%
23.8%
21.0%
18.6%
16.0%
16.7%
10.6%
11.3%
5%
0%
10%
15%
20%
25%
30%
39. 18.4% 18.5%
26.2%
28.1%
23.8%
21.0%
18.6%
16.0%
16.7%
10.6%
11.3%
20.0%
10%
5%
0%
15%
20%
25%
30%
35%
April 2021 May 2021 June 2021 July 2021 August 2021 September
2021
October 2021 November 2021 December 2021 Sometime in NONE OF THESE
2022 or later - I HAVE NO
PLANS TO
TRAVEL RIGHT
NOW
March 26-28 Jan 1-3
Question: Even if only tentatively scheduled, in which months do you currently plan to take
any leisure trips? (Select all that apply)
MONTHS OF EXPECTED LEISURE TRIPS IN 2021
Expectations down from beginning of the year
Expectations up from beginning of
the year Expectations up
from beginning
of the year
41. More travelers are
planning on getting
vaccinated.
Meanwhile, travelers
still believe in
pandemic vigilance in
the post-vaccine world
42. TRAVELERS HAVING RECEIVED A VACCINE
Question: Have you
personally received a
60%
COVID-19 vaccine? 50%
5.7%
11.1%13.8% 13.6%
14.2%
16.5%
20.1%
24.3% 24.5%
30.4%
37.0%
49.3%
39.6%
0%
10%
20%
30%
40%
% Who Say Yes
(Base: Waves 27, 30, 35-54 data. All
respondents, 1,205, 1,203, 1,205, 1,206,
1,205, 1,205, 1,204, 1,206, 1,201, 1,207,
1,206, 1,225, 1,205, 1,206, 1,209, 1,209,
1,216, 1,210, 1,204, 1,209, 1,204 and
1,208 completed surveys.)
43. EXPECTATIONS TO TAKE A COVID-19 VACCINE
Question: Will you
take (or have you
already taken) one
of the COVID-19
vaccines? 44.1%
41.5%
39.2%
42.0%
46.2%
40.7%
44.7%
51.7%
49.6%
54.1%
60.1%
61.4%
58.6%
66.3%
61.0%
62.4%
50.7%
57.0%
54.7%
56.3%
61.9%
61.2%
66.6%
40%
30%
20%
10%
0%
50%
60%
70%
% Who Say Yes
44. VACCINES FOR CHILDREN
Question: Will you have your
children take a COVID-19
vaccine? (Select one)
(Base: Wave 55 data. All respondents with
school-aged children, 417 completed surveys.
Data collected March 26-28, 2021) Yes, 50.8%
No, 27.2%
Maybe, 16.5%
I don't know,
5.6%
46.7%
Last
week
45. Question: Given what you know
now, in which month do you expect
to receive a vaccine? (Select one)
(If you are uncertain, select the
month you think it is MOST LIKELY
you will get a vaccination)
(Base: Wave 55 data. Respondents who have not
yet been vaccinated, 621 completed surveys. Data
collected March 26-28, 2021)
EXPECTED MONTH OF VACCINATION
22.8%
4.3%
1.2%
0.8%
2.7%
4.6%
6.1%
7.1%
17.7%
19.2%
March 3.6%
April
May
June 9.9%
0% 10% 20% 30%
I WILL NOT RECEIVE A VACCINE
After December 2021
December
November
October
September
August
July
47. COMFORT WITH TRAVELING AFTER RECEIVING A VACCINE
Question: After receiving a
COVID-19 vaccine, how
comfortable do you feel with the
idea of traveling? (Select the one
that best describes you)
(Base: Wave 55 data. Respondents who
have been vaccinated, 787 completed
surveys. Data collected March 26-28,
2021)
16.7%
28.5%
32.6%
20.9%
0% 10% 20% 30% 40%
UNCHANGED - Neither more nor less
comfortable
Slightly less comfortable 0.7%
Less comfortable 0.5%
Much less comfortable 0.1%
Slightly more comfortable
More comfortable
Much more comfortable
82.0%
48. TRUE OR FALSE:
I think there’s no need to
wear a mask
if I’ve been fully
vaccinated.
49. BELIEVE THERE IS NO NEED TO WEAR A MASK AFTER VACCINATION
TRUE OR FALSE: I think there’s no
need to wear a mask if I’ve been
fully vaccinated.
(Base: Wave 55 data. All respondents,
1,195 completed surveys. Data collected
March 26-28, 2021)
True, 26.5%
False, 73.5%
% Who Said “True”
Vaccinated: 22.4%
Unvaccinated: 30.5%
50. TRUE OR FALSE:
Proof of vaccination
should be required to
board a commercial
airline.
51. True, 70.6%
False, 29.4%
BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED FOR
COMMERCIAL AIRLINE FLIGHT
TRUE OR FALSE: Proof of
vaccination should be required
to board a commercial airline.
(Base: Wave 55 data. All respondents,
1,197 completed surveys. Data collected
March 26-28, 2021)
% Who Said “True”
Vaccinated: 81.0%
Unvaccinated: 60.4%
52. TRUE OR FALSE:
Proof of vaccination
should be required for
international travel.
53. True, 76.0%
False, 24.0%
BELIEVE PROOF OF VACCINATION SHOULD BE REQUIRED
FOR INTERNATIONAL TRAVEL
TRUE OR FALSE: Proof of
vaccination should be
required for international
travel.
(Base: Wave 55 data. All respondents,
1,195 completed surveys. Data collected
March 26-28, 2021)
% Who Said “True”
Vaccinated: 88.5%
Unvaccinated: 63.9%
54. Summer 2021 is on!
Nearly two-thirds say
they will take a summer
vacation this year
55. Question: Did you take any
LEISURE TRIPS last year (2020)
during the summer?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
A LOOK BACK: LEISURE TRAVEL IN THE SUMMER OF 2020
Yes, 36.5% No, 63.5%
56. Question: How many LEISURE
TRIPS did you take during the
summer of 2020?
(Base: Waves 55 data. All respondents traveling
in the summer of 2020, 431 completed surveys.
Data collected March 26-28, 2021)
SUMMER 2020 TRAVELERS: NUMBER OF TRIPS TAKEN
47.4%
13.0%
6.3%
11.1%
MEAN = 2.3 trips
22.2%
0% 10% 20% 30% 40% 50%
1
2
3
4
5 or more
57. Question: Do you expect to take
any LEISURE TRIPS this summer
(2021)?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021
Yes, 62.5%
No, 37.5%
58. Question: How many LEISURE
TRIPS do you expect you will take
during the summer of 2021?
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
EXPECTED LEISURE TRAVEL: TRIPS IN THE SUMMER OF 2021
46.4%
11.9%
7.2%
8.6%
MEAN = 2.2 trips
25.9%
0% 10% 20% 30% 40% 50%
1
2
3
4
5 or more
59. Question: In which summer
month(s) will you likely take
leisure trip(s) this year? (Select all
that apply)
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
EXPECTED MONTHS OF SUMMER LEISURE TRAVEL
50.4%
46.2%
24.7%
41.4%
40%
20%
10%
0%
30%
50%
60%
June July August September
60. Question: Right now, which best
describes HOW WELL-
DEVELOPED the idea of your first
summer leisure trip is in your
mind? (Select one)
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
HOW WELL-DEVELOPED IS THE FIRST SUMMER 2021 TRIP
7.9%
20.3%
35.6%
36.2%
0% 10% 20% 30% 40% 50% 60%
Not at all developed
Not well-developed (I really don't have firm plans
yet)
Somewhat developed (I have a sense of where and
when I will travel)
Very well-developed (I have a strong idea of
where and when I will travel)
61. Question: On any trips this
summer, will you travel to the
following? (Select each you will
travel to)
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
EXPECTED PLACES OF TRAVEL: SUMMER OF 2021
8.1%
70.4%
53.5%
0% 20% 40% 60% 80%
Out of the country
Out-of-state
Within my home state
62. Question: Are you likely to take
any STAYCATIONS this coming
summer?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED STAYCATIONS: THE SUMMER OF 2021
Yes, 28.3%
No, 41.9%
Maybe,
29.8%
20.6%
Who Took a
Staycation in
Summer
2020
63. Question: Which types of
destinations are you likely to visit
on your summer leisure trips?
(Select all that apply)
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021
6.1%
9.9%
15.6%
19.2%
25.6%
26.6%
29.8%
31.5%
44.8%
0% 10% 20% 30% 40% 50% 60%
NONE OF THESE
Desert destinations/resorts
U.S. National Parks
State, county or regional parks or
recreation areas
Mountain destinations/resorts (including ski
resorts)
Theme or amusement parks
Beach destinations/resorts
Small towns, villages or rural
destinations/attractions
Cities or metropolitan areas
64. EXPECTED LEISURE TRAVEL: THE SUMMER OF 2021 VS 2020
44.8%
29.8%
26.6% 25.6%
19.2%
15.6%
27.1%
31.5% 31.1%
22.1%
16.3%
21.9%
13.1%
7.1%
9.9%
6.8%
5%
0%
10%
15%
20%
25%
30%
40%
35%
45%
50%
Beach
destinations/resorts
Small towns or rural Cities or metropolitan U.S. National Parks
destinations areas
State, county or
regional parks
Mountain
destinations/resorts
Theme or amusement
parks
Desert
destinations/resorts
2021 Expectations Visited in 2020
65. Question: Which state(s) are you
likely to travel to (or within) on
any leisure trip(s) this summer?
(Select all that you will likely visit
or travel within)
(Base: Waves 55 data. All respondents expecting
to travel for leisure in the summer of 2020, 748
completed surveys. Data collected March 26-28,
2021)
EXPECTED PLACES OF TRAVEL: SUMMER OF 2021
5.1%
5.2%
5.2%
5.1%
5.4%
5.4%
6.4%
7.4%
7.5%
8.0%
8.5%
9.1%
9.8%
10.5%
12.3%
20.3%
22.0%
0% 5% 10% 15% 20% 25% 30%
California
Florida
New York
Texas
Georgia
Nevada
Arizona
North Carolina
Colorado
Hawaii
Utah
Washington
Pennsylvania
Tennessee
Ohio
Alaska
New Jersey
66. Question: Will you take any trips
for business reasons this coming
summer?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED BUSINESS TRAVEL: THE SUMMER OF 2021
Yes, 15.6%
No, 84.4%
9.8%
Who Took a
Summer
Business Trip
in Summer
2020
67. Question: Will you take any trips
for conventions, conferences or
other group meetings this coming
summer?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED MEETINGS TRAVEL: THE SUMMER OF 2021
Yes, 14.7%
No, 85.3%
7.5%
Who Traveled
for a Group
Meeting in
Summer
2020
69. CONCERNS ABOUT NATIONAL ECONOMY (WAVES 1-55)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on the NATIONAL
ECONOMY?
80.8% 78.8%
7.9% 9.7%
0%
10%
70%
60%
50%
40%
30%
20%
80%
90%
100% Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)
70. CONCERNS ABOUT PERSONAL FINANCES (WAVES 1-55)
Question: Thinking about the current coronavirus situation, how concerned are you about the impact it may have on your PERSONAL
FINANCES? (Please answer using the scale below)
62.0%
50.1%
21.9%
28.3%
10%
0%
20%
30%
40%
50%
60%
70%
80%
Concerned (6-10) Unconcerned (0-4)
(Base: Waves 1-55. All respondents, 1,201, 1,200, 1,201, 1,216, 1,263, 1,238, 1,208, 1,204, 1,200, 1,212, 1,223, 1,257, 1,214, 1,214, 1,205, 1,231, 1,365, 1,213, 1,200, 1,206, 1,224, 1,201, 1,202, 1,207, 1,250, 1,225, 1,205, 1,200,
1,205, 1,203, 1,203, 1,204, 1,203, 1,203, 1,205, 1,206, 1,205, 1,205, 1,204, 1,206 1,201, 1,207, 1,206, 1,225, 1,205, 1,206, 1,209, 1,209, 1,216, 1,210, 1,204, 1,209, 1,204, 1,208 and 1,202 completed surveys.)
71. Question: Would you say that you
(and your household) are better
off or worse off financially than
you were a year ago? (Select one)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
FINANCIAL WELL-BEING: 2021 VS. 2020
3.1%
13.1%
53.2%
21.3%
9.3%
0% 20% 40% 60% 80%
Much worse off
Worse off
UNCHANGED - Neither better off nor
worse off
Better off
Much better off
30.6%
16.2%
72. Question: LOOKING FORWARD—
do you feel that a year from now,
you (and your household) will be
better off financially, or worse off,
or just about the same as now?
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED FINANCIAL WELL-BEING: 2022
2.0%
6.7%
52.4%
28.6%
10.3%
0% 20% 40% 60% 80%
Much worse off
Worse off
Just about the same - Neither better off
nor worse off
Better off
Much better off
38.9%
8.7%
73. Question: LOOKING FORWARD—
do you feel that six months from
now your total family income will
have risen or fallen or stayed
about the same? (Select one)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTATIONS FOR INCOME IN THE NEXT 6 MONTHS
1.9%
8.4%
59.9%
22.6%
7.2%
0% 20% 40% 60% 80%
It will have fallen significantly
It will have fallen
It will be about the same
It will have risen
It will have risen significantly
29.8%
10.3%
74. Question: Which of these
statements best describes the
current financial position of
your household? (Select one to
complete the sentence)
This month
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
CURRENT FINANCIAL POSITION
1.5%
5.7%
21.7%
53.4%
17.7%
0% 20% 40% 60% 80%
You'll be getting into debt
You'll be dipping into your savings
You'll just about make ends meet
You'll have some money left to save
You'll have a lot of money left to save
71.1%
7.2%
75. Question: Thinking only of your
household's finances, do you feel
NOW is a good or bad time for
you to spend money on leisure
travel? (Select one)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
IS IT A GOOD TIME TO PURCHASE TRAVEL PRODUCT?
5.3%
14.7%
41.1%
29.9%
9.0%
0% 20% 40% 60% 80%
No - It is a very bad time
No - It is a bad time
It is neither a good time or bad time
Yes - It is a good time
Yes - It is a very good time
38.9%
20.0%
76. Question: In the next 12 months,
do you expect to travel more or
less for leisure than you did in the
most recent 12-month period?
(Select one)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED LEISURE TRIPS: NEXT 12 MONTHS
I expect to
travel more
for leisure,
42.0%
I expect to
travel about
the same for
leisure,
44.3%
I expect to
travel less for
leisure,
13.7%
77. Question: In the next 12 months,
do you expect to spend more or
less for leisure travel than you did
in the most recent 12-month
period? (Select one)
(Base: Waves 55 data. All respondents, 1,202
completed surveys. Data collected March 26-28,
2021)
EXPECTED TRAVEL SPENDING: NEXT 12 MONTHS
I expect to
spend more
on leisure
travel,
41.7%
I expect to
spend about
the same on
leisure travel,
45.5%
I expect to
spend less on
leisure travel,
12.8%
78. After retreating slightly last week, more travel
optimism is being expressed
Travel planning and booking has grown since the
start of the year, setting new pandemic records
More travelers are planning on getting vaccinated.
Meanwhile, travelers still believe in pandemic
vigilance in the post-vaccine world
Summer 2021 is on. Nearly two-thirds say they will
take a summer vacation this year
The overall economic position of traveling
households appears solid
TAKEAWA
YS
80. TALK TO US
We want to hear from you!
Please join one of our online
meetings to discuss your
current needs in our ongoing
traveling consumer research,
and what is important to you
for the future
81. • Visitor & Target Audience Profiles
• Audience Persona Identification
• Brand Performance
• Visitor Activity Analysis & Segmentation
• Resident + Stakeholder Research
• Advertising Testing
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