Leslie Wayne, Reynolds visiting professor at the Walter Cronkite School of Journalism and Mass Communication, provides information on how business journalists can cover multi-national companies on their beats.

1. Covering Multi-National Companies Staying local; reporting from afar

2. Leslie Wayne Donald W. Reynolds Visiting Professor in Business Journalism at the Cronkite School 29-year veteran and award-winning business reporter at The New York Times Assignments: Aerospace and Defense, Campaign Finance and the Presidential Races, Financial Institutions and Wall Street M.B.A. in Finance from Columbia University

3. Topics to Explore Idea generation Story pitch Story development Finding sources Multi-media reporting and story packaging

4. Case Study Aerospace and Defense Photo: Wolfgang Kumm/European Pressphoto Agency Photo by Flickr user UNC – CFC - USFK

5. The Big Themes U.S. military sales abroad Foreign companies seeking more Pentagon business Specific stories: Tanker, Presidential helicopter, Joint Strike Fighter Airbus-Boeing match up in commercial aviation and military contracts International Air Shows: Where it’s on display

6. Sources of Information Trade publications – Aviation Week and Space Technology Pentagon publications – www.DefenseLink.mil, the “Early Bird” and reports Equity and industry analysts – U.S. and abroad DC think tanks – people and reports Industry contacts and sources GAO reports – www.GAO.gov

7. Pitching my editor Connect the dots stories Conceptual scoops Moving the story forward Seeing all angles – money, politics and policies Reporting before the pitch Closing the deal – realistic promises

8. A Starting Point

9. Paris Air Show Alabama comes to Paris Video component Sheik Ahmed goes shopping

10. More Multi-nationals Airbus Flies Low The Brits are Coming Boeing Bets the House