Muhammad Osama Mehboob completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School of the University of Pennsylvania. The certificate verifies Mehboob's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Alok Verma completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Alok Verma's participation in the course but does not confer academic credit or a degree from the University of Pennsylvania.
Fabiola Galvis completed a 4-week online introduction to marketing course through Coursera that was authorized by the University of Pennsylvania. The course was taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Fabiola Galvis' identity and participation in the course but does not confer academic credit from the University of Pennsylvania.
Soon Khei completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania. The course was taught by three marketing professors from the Wharton School of the University of Pennsylvania. The certificate verifies Khei's participation in the course but does not confer academic credit from the University of Pennsylvania.
Rama Lakshmaiah Chirumamilla completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School. Coursera verified Chirumamilla's identity and participation in the course, but the certificate does not confer academic credit from the University of Pennsylvania.
Liang-Yu Lee completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School. The certificate verifies Lee's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Theodore Joseph Mannschreck completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Mannschreck's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Sagnik Choudhury completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School of the University of Pennsylvania. The certificate verifies Sagnik Choudhury's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Muhammad Osama Mehboob completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School of the University of Pennsylvania. The certificate verifies Mehboob's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Alok Verma completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Alok Verma's participation in the course but does not confer academic credit or a degree from the University of Pennsylvania.
Fabiola Galvis completed a 4-week online introduction to marketing course through Coursera that was authorized by the University of Pennsylvania. The course was taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Fabiola Galvis' identity and participation in the course but does not confer academic credit from the University of Pennsylvania.
Soon Khei completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania. The course was taught by three marketing professors from the Wharton School of the University of Pennsylvania. The certificate verifies Khei's participation in the course but does not confer academic credit from the University of Pennsylvania.
Rama Lakshmaiah Chirumamilla completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School. Coursera verified Chirumamilla's identity and participation in the course, but the certificate does not confer academic credit from the University of Pennsylvania.
Liang-Yu Lee completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School. The certificate verifies Lee's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Theodore Joseph Mannschreck completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by marketing professors Barbara Kahn, Peter Fader, and David Bell from the Wharton School of the University of Pennsylvania. The certificate verifies Mannschreck's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Sagnik Choudhury completed a 4 week online introduction to marketing course through Coursera authorized by the University of Pennsylvania and taught by professors Barbara Kahn, Peter Fader, and David Bell of the Wharton School of the University of Pennsylvania. The certificate verifies Sagnik Choudhury's identity and participation in the course but does not confer credit or a degree from the University of Pennsylvania.
Maitry Bhavin Desai completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania. The course was taught by Barbara Kahn, Peter Fader, and David Bell, professors of marketing at the Wharton School of the University of Pennsylvania. The certificate verifies Desai's identity and participation in the course but does not confer academic credit or a degree from the University of Pennsylvania.
This document certifies that Al Sherwin Ramos Yeo successfully completed with distinction a 9-week online introductory marketing course offered through Coursera and authorized by the University of Pennsylvania. It was signed by three marketing professors but does not confer academic credit from the University of Pennsylvania. The completion can be verified online at the provided URL.
Manning Taylor completed the online course "An Introduction to Marketing" through Coursera with distinction. The 9-week non-credit course was authorized by the University of Pennsylvania. Professors Peter Fader, Barbara E. Kahn, and David R. Bell verified Taylor's identity and participation in the course through Coursera. However, the certificate does not confer credit from the University of Pennsylvania or a degree.
Jennifer Waterland has completed a 9 week online non-credit course in marketing through Coursera. The course was authorized by the University of Pennsylvania and taught by professors Peter Fader, Barbara E. Kahn, and David R. Bell. Coursera has verified Jennifer Waterland's identity and participation in the course, but this certificate does not confer credit from the University of Pennsylvania or a degree.
Claudia Di Gloria has completed a 9 week online marketing course through Coursera offered in partnership with the University of Pennsylvania. The course was titled "An Introduction to Marketing" and was led by professors Peter Fader, Barbara E. Kahn, and David R. Bell. While Coursera has verified Claudia's identity and participation, this certificate does not confer academic credit from the University of Pennsylvania.
This document is a course certificate from Coursera for Jiqing Si who successfully completed an online Introduction to Marketing course from the University of Pennsylvania through Coursera. The certificate is signed by Barbara E. Kahn, Peter Fader, and David R. Bell and can be verified on Coursera's website to confirm Jiqing Si's identity and participation in the course.
An online certificate from Coursera confirms that Ali Tunahan Cigdemoglu successfully completed an Introduction to Marketing course offered through the University of Pennsylvania on Coursera. The certificate is signed by Barbara E. Kahn, Peter Fader, and David R. Bell of the University of Pennsylvania and can be verified on Coursera's website.
This document is a course certificate from Coursera for Chang Liu who successfully completed an online Introduction to Marketing course from the University of Pennsylvania. The certificate is dated March 12, 2016 and includes the signatures of the course instructors to verify Liu's participation and completion of the non-credit course offered through the online learning platform Coursera.
Shivangi Singh completed a 6-week online course in Social Entrepreneurship through Coursera with distinction. The course was authorized by the University of Pennsylvania and led by Ian C. MacMillan, James D. Thompson, and Peter Frumkin of the Wharton School and School of Social Policy & Practice. Coursera verified Shivangi Singh's identity and participation in the course, but the certificate does not confer credit or a degree from the University of Pennsylvania.
An individual named Shilpa Nagaraj received a course certificate from the University of Pennsylvania dated August 17, 2016 for successfully completing an online Introduction to Marketing course through Coursera. The certificate was authorized and verified by Coursera and confirms Shilpa Nagaraj's identity and participation in the course.
Aditya Ghosh received a course certificate in June 2016 from an online Introduction to Marketing course offered through Coursera and authorized by the University of Pennsylvania. The certificate verifies that Aditya successfully completed the course and Coursera confirmed his identity and participation.
Kristina Kutan has completed an online graduate level introduction to marketing course through Coursera offered by the University of Pennsylvania. The course focused on branding, customer centricity, and go-to-market strategies and was taught by Professors Peter Fader, Barbara E. Kahn, and David R. Bell. The document notes that this online course does not reflect the entire on-campus curriculum.
The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model...Samaan Al-Msallam
Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book
The Effects of the Determinants of Customer Satisfaction on Brand LoyaltySamaan Al-Msallam
ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.
The Effects of Customer Expectation and Perceived Service Quality on Customer...Samaan Al-Msallam
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.
The relationship between customer satisfaction and customer loyalty in the ba...Samaan Al-Msallam
Abstract
A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over
the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence
customer loyalty. From a theoretical perspective it is very important to investigate which factors influence
customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services
of Bank. This study adopted empirical research design on the sample size of 401 respondents who were
customers of different banks in Syria. Data is collected through survey questionnaires related to customer
expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is
analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to
identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide
important managerial implications.
Keywords: bank, customer satisfaction, customer loyalty.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
Building a strong brand requires establishing a solid foundation through consistent messaging, visuals, and experiences. This foundation is built through defining the brand's core values, personality, and positioning to clearly communicate what the brand stands for. From there, the brand can grow by strengthening customer relationships and loyalty through memorable interactions that bring the brand's message to life across multiple touchpoints over time.
McDonalds and KFC are two major global fast food brands known for selling cheap food quickly. McDonalds primarily sells hamburgers and fries while KFC focuses on fried chicken. Both brands use mascots and slogans to promote their core offerings of tasty, affordable meals. While convenient options, they face criticism over their perceived contributions to obesity and poor environmental practices within their supply chains. However, as global brands they also invest in social responsibility and have stricter standards than many smaller restaurants.
KFC was founded in 1930 in Kentucky by Colonel Harland Sanders, while McDonald's was founded in 1940 in California by Dick and Mac McDonald. Currently, McDonald's has a larger worldwide market share of fast food at 19% compared to KFC's 9%. McDonald's also has more restaurants globally at 31,000 versus KFC's 11,000. A SWOT analysis identified McDonald's strengths as its higher income and capitalization while KFC's strengths included localization and a larger product portfolio. However, both chains face threats from increasing health concerns around fast food and competition from other restaurants.
McDonald's is the world's largest chain of hamburger fast food restaurants serving 68 million customers daily. It started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in California. Ray Kroc joined as a franchise agent in 1955 and later bought the chain, growing it to over 35,000 outlets globally that generate $27.5 billion annually. While mainly selling burgers, fries, and drinks, McDonald's also has some country-specific menus and is recognized worldwide by its golden arches logo and "I'm lovin' it" slogan. Customer surveys found McDonald's is seen as a fun, convenient place to get a quick, affordable bite to eat with friends and family.
Maitry Bhavin Desai completed a 4-week online introduction to marketing course through Coursera authorized by the University of Pennsylvania. The course was taught by Barbara Kahn, Peter Fader, and David Bell, professors of marketing at the Wharton School of the University of Pennsylvania. The certificate verifies Desai's identity and participation in the course but does not confer academic credit or a degree from the University of Pennsylvania.
This document certifies that Al Sherwin Ramos Yeo successfully completed with distinction a 9-week online introductory marketing course offered through Coursera and authorized by the University of Pennsylvania. It was signed by three marketing professors but does not confer academic credit from the University of Pennsylvania. The completion can be verified online at the provided URL.
Manning Taylor completed the online course "An Introduction to Marketing" through Coursera with distinction. The 9-week non-credit course was authorized by the University of Pennsylvania. Professors Peter Fader, Barbara E. Kahn, and David R. Bell verified Taylor's identity and participation in the course through Coursera. However, the certificate does not confer credit from the University of Pennsylvania or a degree.
Jennifer Waterland has completed a 9 week online non-credit course in marketing through Coursera. The course was authorized by the University of Pennsylvania and taught by professors Peter Fader, Barbara E. Kahn, and David R. Bell. Coursera has verified Jennifer Waterland's identity and participation in the course, but this certificate does not confer credit from the University of Pennsylvania or a degree.
Claudia Di Gloria has completed a 9 week online marketing course through Coursera offered in partnership with the University of Pennsylvania. The course was titled "An Introduction to Marketing" and was led by professors Peter Fader, Barbara E. Kahn, and David R. Bell. While Coursera has verified Claudia's identity and participation, this certificate does not confer academic credit from the University of Pennsylvania.
This document is a course certificate from Coursera for Jiqing Si who successfully completed an online Introduction to Marketing course from the University of Pennsylvania through Coursera. The certificate is signed by Barbara E. Kahn, Peter Fader, and David R. Bell and can be verified on Coursera's website to confirm Jiqing Si's identity and participation in the course.
An online certificate from Coursera confirms that Ali Tunahan Cigdemoglu successfully completed an Introduction to Marketing course offered through the University of Pennsylvania on Coursera. The certificate is signed by Barbara E. Kahn, Peter Fader, and David R. Bell of the University of Pennsylvania and can be verified on Coursera's website.
This document is a course certificate from Coursera for Chang Liu who successfully completed an online Introduction to Marketing course from the University of Pennsylvania. The certificate is dated March 12, 2016 and includes the signatures of the course instructors to verify Liu's participation and completion of the non-credit course offered through the online learning platform Coursera.
Shivangi Singh completed a 6-week online course in Social Entrepreneurship through Coursera with distinction. The course was authorized by the University of Pennsylvania and led by Ian C. MacMillan, James D. Thompson, and Peter Frumkin of the Wharton School and School of Social Policy & Practice. Coursera verified Shivangi Singh's identity and participation in the course, but the certificate does not confer credit or a degree from the University of Pennsylvania.
An individual named Shilpa Nagaraj received a course certificate from the University of Pennsylvania dated August 17, 2016 for successfully completing an online Introduction to Marketing course through Coursera. The certificate was authorized and verified by Coursera and confirms Shilpa Nagaraj's identity and participation in the course.
Aditya Ghosh received a course certificate in June 2016 from an online Introduction to Marketing course offered through Coursera and authorized by the University of Pennsylvania. The certificate verifies that Aditya successfully completed the course and Coursera confirmed his identity and participation.
Kristina Kutan has completed an online graduate level introduction to marketing course through Coursera offered by the University of Pennsylvania. The course focused on branding, customer centricity, and go-to-market strategies and was taught by Professors Peter Fader, Barbara E. Kahn, and David R. Bell. The document notes that this online course does not reflect the entire on-campus curriculum.
The Effects of Social Media Marketing In the Hotel Industry: Conceptual Model...Samaan Al-Msallam
Hotel industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, hotel industry can interact with consumers before, during, and after the vacation experience. Social media is relatively new and the advantages are abundance such as it is affordable, it is viral and has the potential to spread brand awareness quickly and far and it is said to be able to develop link baits, attention and massive amounts of traffic. The purpose of this study was to investigate benefit factors of member participation and the relationships between community participation and brand commitment in hotel online communities. The present study identified five benefit factors (functional, hedonic, monetary, and social and psychological benefits) as the predictors of member participation in hotel Facebook fan pages. Structural Equation Modeling (SEM) was used to test the conceptual model. Based on the results of SEM, the results indicated that four benefit factors (functional, hedonic, social and psychological benefits) positively influenced member's community participation. The findings of this study provide significant insights for the researchers and marketers. From the theoretical perspective, this is the first empirical research that investigated consumer benefits and responses (i.e., community participation and brand commitment) in online communities managed by hotel sector. Thus, the study contributes to the understanding of consumer behavior in social media. From the practical perspective, the study suggests some strategies to effectively design hotel Face book
The Effects of the Determinants of Customer Satisfaction on Brand LoyaltySamaan Al-Msallam
ABSTRACT:- Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both satisfaction constructs with Brand loyalty have mostly been studied separately. The purpose of this study is to explore the effects of three customer perceptions (perceived quality, brand image, price fairness) on customer satisfaction and Brand loyalty. A combination of a convenience and judgmental sample survey of 584 mobile phone users, from undergraduate students of major universities in Damascus, was used to the test the hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty. Also, the factors of perceived quality , brand image and price fairness affect Brand loyalty. Customer perception of perceived quality, brand image and price fairness are almost equally to build up the satisfaction. We suggest that managers should consider perceived quality and price fairness as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.
The Effects of Customer Expectation and Perceived Service Quality on Customer...Samaan Al-Msallam
ABSTRACT : The effect of the antecedents of satisfaction on customer satisfaction is an issue still under debate in the academic literature. Thus, the primary goal of this article is to analyze the relationship between two of the most important antecedents of customer satisfaction ( namely customer expectation and perceived service quality ) and customer satisfaction . Data were collected through a survey, including samples of 250 customers from the 5 Banks in Damascus, Syria . Spss is used to test the hypotheses. The finding show that customer expectation and perceived service quality have a positive effect on customer satisfaction . Bank managers must know how improvement in service quality influences customer satisfaction and what expectation levels they might consider to increase consumer satisfaction which ultimately retains valued customers. KEYWORDS : Customer Expectation , Perceived Service Quality, Customer Satisfaction.
The relationship between customer satisfaction and customer loyalty in the ba...Samaan Al-Msallam
Abstract
A large number of studies on customer satisfaction and customer loyalty have been conducted in marketing over
the years. Customer satisfaction is a crucial factor for bank success and it has the possibility to influence
customer loyalty. From a theoretical perspective it is very important to investigate which factors influence
customer satisfaction. This paper analyzes the basic factors which affects customer satisfaction towards services
of Bank. This study adopted empirical research design on the sample size of 401 respondents who were
customers of different banks in Syria. Data is collected through survey questionnaires related to customer
expectation ,price fairness , customer satisfaction and customer loyalty towards services of banks . Data is
analyzed by using AMOS 18. The research reviews the current academic marketing literature and tries to
identify antecedents of customer satisfaction and customer loyalty. The findings from this study also provide
important managerial implications.
Keywords: bank, customer satisfaction, customer loyalty.
Customer satisfaction and brand loyalty in the hotel industrySamaan Al-Msallam
Abstract
Most of marketing literature recognizes customer satisfaction as a significant antecedent to Brand loyalty. Further, the relationships between both
satisfaction constructs with Brand loyalty have mostly been studied separately.
The purpose of this study is to explore the effects of three customer perceptions (brand image , price fairness) on customer satisfaction and Brand
loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the
hypotheses. The results illustrate that customer satisfaction significantly affects customer loyalty . Also, the factors of brand image and price
fairness affect Brand loyalty. Customer perception of brand image and price fairness are almost equally to build up the satisfaction . We suggest
that managers should consider price fairness as foundations to build up customer satisfaction , Brand loyalty and, also to improve brand image as an
added on value for customers .
Key words: customer satisfaction, brand loyalty, brand image, price fairness.
Building a strong brand requires establishing a solid foundation through consistent messaging, visuals, and experiences. This foundation is built through defining the brand's core values, personality, and positioning to clearly communicate what the brand stands for. From there, the brand can grow by strengthening customer relationships and loyalty through memorable interactions that bring the brand's message to life across multiple touchpoints over time.
McDonalds and KFC are two major global fast food brands known for selling cheap food quickly. McDonalds primarily sells hamburgers and fries while KFC focuses on fried chicken. Both brands use mascots and slogans to promote their core offerings of tasty, affordable meals. While convenient options, they face criticism over their perceived contributions to obesity and poor environmental practices within their supply chains. However, as global brands they also invest in social responsibility and have stricter standards than many smaller restaurants.
KFC was founded in 1930 in Kentucky by Colonel Harland Sanders, while McDonald's was founded in 1940 in California by Dick and Mac McDonald. Currently, McDonald's has a larger worldwide market share of fast food at 19% compared to KFC's 9%. McDonald's also has more restaurants globally at 31,000 versus KFC's 11,000. A SWOT analysis identified McDonald's strengths as its higher income and capitalization while KFC's strengths included localization and a larger product portfolio. However, both chains face threats from increasing health concerns around fast food and competition from other restaurants.
McDonald's is the world's largest chain of hamburger fast food restaurants serving 68 million customers daily. It started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in California. Ray Kroc joined as a franchise agent in 1955 and later bought the chain, growing it to over 35,000 outlets globally that generate $27.5 billion annually. While mainly selling burgers, fries, and drinks, McDonald's also has some country-specific menus and is recognized worldwide by its golden arches logo and "I'm lovin' it" slogan. Customer surveys found McDonald's is seen as a fun, convenient place to get a quick, affordable bite to eat with friends and family.
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
Brand architecture: building brand value. Brand Breakfast 17 April 2014CharityComms
This document discusses Cancer Research UK's (CRUK) brand architecture strategy, which was part of a recent brand refresh. The strategy was designed to help position CRUK's products and initiatives in the best way to build stronger brand recognition, engagement, and impact. The document outlines why the brand refresh was important, providing research that showed room for improving brand stand-out, recall, and perceptions. It then introduces CRUK's new brand architecture framework, which categorizes its assets into different levels based on their relationship to the master brand in order to create a more coherent and relevant customer experience that builds equity in the CRUK brand.
Brand architecture is the structure of brands within a company and how they relate to each other. It defines hierarchies and how sub-brands support or detract from corporate brands. Brand architecture should be fluid to leverage maximum value as markets change rapidly. There are different types of architectures including monolithic, endorsed, and branded. Developing an effective brand architecture is a process that involves auditing brands, defining brand essences, considering strategic fit, and engaging designers to create visual expressions. An important role is the brand architect, who bridges strategy and expression by providing innovative brand solutions.
Assessing Your Brand Architecture August 2015Carol Phillips
THIS PRESENTATION IS OLD. SEE UPDATED VERSION 2019.
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
1. MAY 25, 2015
samaan fouad almsallam
Introduction to Marketing
a 4 week online non-credit course authorized by University of Pennsylvania and offered
through Coursera
has successfully completed
Barbara Kahn, Peter Fader, David Bell
Professors of Marketing
The Wharton School, University of Pennsylvania
Verify at coursera.org/verify/2XKBWJ4AGJ
Coursera has confirmed the identity of this individual and
their participation in the course.
THIS NEITHER AFFIRMS THAT THE STUDENT WAS ENROLLED AT THE UNIVERSITY OF PENNSYLVANIA NOR CONFERS UNIVERSITY OF PENNSYLVANIA CREDIT OR DEGREE