The document provides suggestions for Coulee Parenting Connection to expand their social media presence and engage more parents. It recommends regularly posting on Twitter, Vine, Pinterest, and Facebook to share parenting tips, promote events, and interact with customers. Specific content ideas include posting magazine covers, contests, behind-the-scenes photos, educational and funny lists, and engaging with relevant hashtags. The goal is to connect with more parents and increase traffic to their website and social media pages.

1. Connecting Coulee
Parenting
Noelle Campbell
Camilo Echeverri Bernal
Danielle Hendrix
Sarah Miller
Kimberly Slichter

2. Introduction
● Our goal is to connect Coulee Parenting Connection to parents
everywhere through the creation and regular use of various social media
outlets, ranging from Twitter to BuzzFeed and Vine.
● Facebook is a great start, but being on multiple social media outlets allows
for further social reach and influence.

3. ● We have created a Twitter
account for your convenience:
@couleeparenting
● Tweet whenever you release a
new issue
● Aim to tweet up to 10 times a day
● Suggested times:
○ Early morning when kids
wake up
○ Mid-afternoon during nap
time
○ Evenings when kids are in
bed

4. More on
● Some things to tweet about:
○ Links to BuzzFeed
○ Promote your Vine contest
and Mother’s Day giveaway
○ Parenting tips
○ Cute quotes from kids
○ Upcoming events
○ Ask parents questions

5. Post Ideas
• Use the handle
@couleeparenting
● Post magazine covers when
issues come out
● Take photos at events
○ Set up a hashtag for other
event-goers
● Behind-the-scenes shots of
photo shoots
● Promote products or places
● Post contest and giveaway ads

6. More on
Customer Interaction
● Regram photos of kids’ artwork
● Hold video or photo competitions for most talented/cutest kids
● Create hashtags for certain days
○ #mommymonday
○ #wednesdad
○ #fashionfriday
● Encourage use of popular hashtags
○ #tbt for both parents and children

7. ine
● For the April 19 Easter event, parents can
post videos of their children taking part in it.
○ Customers and staff can vote on the
funniest/cutest video.
● Do other themed video contests
○ The winning video is featured on the
main site.
○ Themed video contests could include
Halloween, Thanksgiving and
Christmas.

8. More on
•
• Have employees Vine from family-friendly
vacations and events
o This gives followers ideas for places
to go to and activities to do.
• The suggested hashtag is
#couleeparenting.
o For the upcoming Easter event,
#EasterEggCPHunt2014
• Re-vine popular/funny videos that your
own followers tag or that employees make

9. ● Education lists based off of
parenting tips and guides
○ Steps to effectively putting
your kid to bed
○ How to get your household
to eat healthy
○ Ways to making learning
and homework fun
● Comical lists that most parents
can relate to
○ Taking your child to the
movies for the first time
○ The emotions during their
first day of school
○ The fight for attention
between your kid and your
pet
username: CouleeParenting

10. ● We have created a Pinterest
account for you: couleeparenting.
It’s already connected to Twitter -
just connect it to Facebook.
● Create boards to promote your
articles from each issue
● Pin links for your Mother’s Day
Giveaway, other contests and
BuzzFeed to increase traffic and
views.
● Suggested board ideas:
○ Family fun vacations
○ Kid-friendly crafts
○ Healthy snacks
○ Parenting tips
○ Just for mom
○ Just for dad
○ A board for local Coulee
events

11. More on
• Engage with the Pinterest
community.
o Comment on others’ posts
and reply to comments on
your own posts.
o Re-pin relevant content that
applies to your boards.
• Enable a “Pin It” button for all of
the content on your website
o This button encourages
readers to pin content
directly from your website
and shows you what
resonates most with readers.