We’ve pulled together a comprehensive list of the app
advertising networks offering cost-per-install (CPI)
based app marketing services. Use this resource to
discover new sources of app downloads and users.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
The Future of Travel Management SolutionsSAP Concur
The reality is more travel technology players are building direct relationships with traveling employees (e.g. Uber, AirBnB). The question is--how do travel managers keep up, while retaining control and visibility to ensure travel compliance?
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
The Future of Travel Management SolutionsSAP Concur
The reality is more travel technology players are building direct relationships with traveling employees (e.g. Uber, AirBnB). The question is--how do travel managers keep up, while retaining control and visibility to ensure travel compliance?
Appsasia 3월 리포트 - CPI 광고 케이스 스터디, 광고 소개, 마켓 리서치appsasia
최근 들어, 대량의 CPI를 통한 순위 마케팅의 효과에 대한 의심이 증가하고 있습니다. 실제로 CPI로
유입된 유저의 평균 잔존률이 매우 낮은편이며, 마켓의 성숙으로 인해 유저의 순위 상승을 통한 자연
유입수도 줄어들고 있는 상황입니다.
이번 앱스아시아의 마켓 리포트에서 CPI의 효용성에 대한 의심과 그에 대한 대안을 제시해 드리며
더불어 많은 개발사께서 궁금해 하시는 주요 국가들의 모바일 환경에 대한 마켓 리서치를 보내드립니다.
앱스아시아 마켓 리포트가 글로벌 진출에 뜻을 두신 많은 분들께 도움되길 기원합니다.
국내 마케팅 및 글로벌 모바일 마켓 진출에 대해서 문의사항이 있으시면 편하게 연락주시기 바랍니다.
Southeast asia mobile game market information handbook Kou Chou
The Southeast Asian online game market is still growing and interest is shifting from PC to mobile games in the region. If you're thinking about bringing your mobile game to Southeast Asia, now seems like a prime time to do so.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
Лучшие кейсы и практики монетизации мобильного трафикаClickky
Презентация доклада Андрея Стаина (Business Development Director Russia) на конференции Seo Conf'16 (http://www.seoconference.ru/)
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
From big international agencies to boutique marketing firms, we’ve gathered together the facts and created a ‘landscape’ of the top app marketing agencies for 2016. Each of the companies listed has something different to offer the savvy app developer.
Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
Performance Revenues is a premium mobile agency and user acquisition
network. The network utilizes a diverse array of traffic sources, including its own direct in-app and video channels, which enables the delivery of high volume quality users, to leading advertisers, all on performance base. The network promotes numerous companies,brands and developers,across all major verticals
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Appsasia 3월 리포트 - CPI 광고 케이스 스터디, 광고 소개, 마켓 리서치appsasia
최근 들어, 대량의 CPI를 통한 순위 마케팅의 효과에 대한 의심이 증가하고 있습니다. 실제로 CPI로
유입된 유저의 평균 잔존률이 매우 낮은편이며, 마켓의 성숙으로 인해 유저의 순위 상승을 통한 자연
유입수도 줄어들고 있는 상황입니다.
이번 앱스아시아의 마켓 리포트에서 CPI의 효용성에 대한 의심과 그에 대한 대안을 제시해 드리며
더불어 많은 개발사께서 궁금해 하시는 주요 국가들의 모바일 환경에 대한 마켓 리서치를 보내드립니다.
앱스아시아 마켓 리포트가 글로벌 진출에 뜻을 두신 많은 분들께 도움되길 기원합니다.
국내 마케팅 및 글로벌 모바일 마켓 진출에 대해서 문의사항이 있으시면 편하게 연락주시기 바랍니다.
Southeast asia mobile game market information handbook Kou Chou
The Southeast Asian online game market is still growing and interest is shifting from PC to mobile games in the region. If you're thinking about bringing your mobile game to Southeast Asia, now seems like a prime time to do so.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
Appsfire SDK. The growth engine for your appAppsfire
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
Q1 2016 Global Facebook Advertising Benchmark Report Nanigans
Q1 2016 delivers higher return on Facebook ad spend for retailers, and sees continued global growth in video ads.
This slide deck examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q1 2016.
This slide deck highlights:
-CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
-Insights on how marketers are generating higher return on ad spend
-Global growth in adoption of mobile and video ads
For more information, see the full Q1 2016 Facebook Advertising Benchmark Report here: http://nani.gs/1USSepm
Лучшие кейсы и практики монетизации мобильного трафикаClickky
Презентация доклада Андрея Стаина (Business Development Director Russia) на конференции Seo Conf'16 (http://www.seoconference.ru/)
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
From big international agencies to boutique marketing firms, we’ve gathered together the facts and created a ‘landscape’ of the top app marketing agencies for 2016. Each of the companies listed has something different to offer the savvy app developer.
Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
Performance Revenues is a premium mobile agency and user acquisition
network. The network utilizes a diverse array of traffic sources, including its own direct in-app and video channels, which enables the delivery of high volume quality users, to leading advertisers, all on performance base. The network promotes numerous companies,brands and developers,across all major verticals
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
5 Things We Can Learn from Mobile Social Games - London Social Developer ForumSoko Media
07.04.2013 mobile social games social developer forum
by mobyaffiliates on Apr 10, 2013 Edit
10
views
Presentation about '5 Things we can learn from Mobile Social Games' given at the London Social Developer Forum April 2013.
1. App Marketing Networks 2014
Cost Per Install
App Marketing
Networks List
We’ve pulled together a comprehensive list of the app
advertising networks offering cost-per-install (CPI)
based app marketing services. Use this resource to
discover new sources of app downloads and users.
An inside guide, from the experts at
2015Edition