The document compares the prices of 11 common grocery items from August 2016 at Penny, XXL Mega Discount, and LIDL stores in Romania. It finds that XXL Mega Discount had the lowest total cost at 55.61 RON for the basket of items. For many individual items like flour, sugar, sunflower oil, rice, and milk, Penny and XXL Mega Discount had identical lowest prices, while LIDL was occasionally cheaper but did not carry all items that month. The document provides charts comparing prices at each store to analyze differences.

1. 2016 AUGUST
CEA MAI BUNA OFERTA

2. 2016 AUGUST
11 TOP PRODUSE*:
•OREZ (1KG)
•APA MINERALA (1L)
•FAINA (1KG)
•LAPTE (1L)
•MALAI (1KG)
•MARGARINA (1KG)
•OUA
•PIEPT DE PUI AMBALAT (1KG)
•TELEMEA AMBALATA (1KG)
•ULEI FLOAREA SOARELUI (1L)
•ZAHAR (1KG)
(* KG/L- PRET PE UNITATE)

3. 2016 AUGUST
PRODUSE PENNY XXLMD LIDL
APA M INERALA 0,34 0,34
FAINA 1,39* 1,39* 1,27*
ZAHAR 2,99 2,99
ULEI FLOAREA SOARELUI 3,89 3,89
OREZ 2,69 2,69 3,49*
M ALAI 2,89 2,89
LAPTE 1,79* 1,79*
M ARGARINA 4,95 4,95
TELEM EA AM BALATA 19,97 17,47 13,72*
PIEPTDEPUI AM BALAT 16,91* 16,91*
OUA 0,30 0,30 0,80
TOTAL 58,11 55,61 19,28
PRETURI: (RON/Kg-L)
XXL MEGA DISCOUNT are cel mai ieftin Cos de Consum in AUGUST, cu o valoare de 55,61 RON.
* Preturi marca proprie.

4. 2016 AUGUST
9% 9%
0%
PENNY XXL MD LIDL
FAINA
0% 0%
PENNY XXL MD LIDL
APA MINERALA
APA MINERALA (1 L) SI FAINA (1 KG)
0.34 RON
1.27 RON
0.34 RON
LIDL nu a
promovat apa
minerala in
AUGUST 2016

5. 2016 AUGUST
0% 0%
PENNY XXL MD LIDL
ZAHAR
0% 0%
PENNY XXL MD LIDL
ULEI FLOAREA SOARELUI
ULEI FLOAREA SOARELUI (1 L) SI ZAHAR (1 KG)
3.89 RON 3.89 RON
2.99 RON 2.99 RON
LIDL nu a
promovat ulei
floarea soarelui in
AUGUST 2016
LIDL nu a
promovat zahar in
AUGUST 2016

6. 2016 AUGUST
0% 0%
30%
PENNY XXL MD LIDL
OREZ
0% 0%
PENNY XXL MD LIDL
MALAI
MALAI (1KG) SI OREZ (1KG)
2.69 RON
2.89 RON
2.69 RON
LIDL nu a promovat
malai in AUGUST
2016
2.89 RON

7. 2016 AUGUST
0% 0%
PENNY XXL MD LIDL
MARGARINA
0% 0%
PENNY XXL MD LIDL
LAPTE
LAPTE (1 L) SI MARGARINA (1 KG)
4.95 RON 4.95 RON
1.79 RON 1.79 RON
LIDL nu a promovat
lapte in AUGUST
2016
LIDL nu a promovat
margarina in
AUGUST 2016

8. 2016 AUGUST
46%
27%
0%
PENNY XXL MD LIDL
TELEMEA AMBALATA
0% 0%
PENNY XXL MD LIDL
PIEPT DE PUI AMBALAT
PIEPT DE PUI AMBALAT (1 KG) SI TELEMEA AMBALATA(1 KG)
13.72 RON
16.91 RON LIDL nu a
promovat piept de
pui ambalat in
AUGUST 2016
16.91 RON

9. 2016 AUGUST
0% 0%
167%
PENNY XXL MD LIDL
OUA
OUA (1 BUCATA)
0.30 RON 0.30 RON

10. 2016 AUGUST
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Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Sandra Bojan
Account Manager
sandra.bojan@hiper-com.com
+40 (0) 741 098 023