COPYREADING
& HEADLINE
WRITING
Jeneva L. Maynagcot
Llamera National High School
It means editing written copy
for publication.
copyreading
It requires serious and
comprehensive revision of an
article using Copyreading
marks based on the
standards of publication.
- Be good in English/Filipino.
- Know his stylebook.
- Have mastery of
copyreading
symbols.
- Know the paper’s policy.
- Be observant of the details.
(grammar, spelling,
punctuation, correct usage)
A good copyreader must:
Duties of a copyreader
A. Errors in
form To correct errors in grammar
To correct errors in spelling
To correct errors in
punctuation
To correct errors in usage
Duties of a copyreader
B. Errors in
content To correct errors in fact
To improve news value
To guard against criticism
To expand copy
Duties of a copyreader
B. Errors in
content To reduce copy
To write headlines of news
and check heads or titles of
editorials, features and
literary articles
Steps in copyreading:
1. Get an overview of the story.
2. Correct the grammar, punctuation,
spelling.
3. Verify the accuracy of facts and
determine whether the story contains all
essential information.
Steps in copyreading:
4. Correct errors in lead facts, proper
subordination of details and
paragraphing.
5. Look out for editorializing, biases and
possible grounds for libel.
6. Write the headline
EXERCISE
President Aquino yesterday said
graduates off the philippine military
academy (PMA) this year were
embarking on a military Carreer not to
enrich themselves but to serve the
nation.
Copyread this
lead:
President Aquino said
yesterday that graduates of
the Philippine Military
Academy (PMA) this year
were embarking on a
military career not to enrich
themselves but to serve the
nation.
EXERCISE
EXERCISE
The nexxt administration will have
no one to blaming but itself should
the countrys economic growth
sputter after growing 7.3
percentage during the first quarter
of the year, Malacanang yesterday
Said.
Copyread this
lead:
The next administration will
have no one to blame but
itself should the country's
economic growth sputter
after growing 7.3 percent
during the first quarter of
the year, Malacañang said
yesterday.
EXERCISE
The copyreading
symbols
Symbols Meaning Outcome
“The Bionic
Woman ”
Dr Arthur
Cruz Jr
Emphasize
quotes
( Lagyan ng
panipi)
Emphasize
period
(Lagyan ng
tuldok)
“ The Bionic
Woman”
Dr. Arthur
Cruz Jr.
1. Punctuation marks
Symbols Meaning Outcome
said , “ I
must go.”
Emphasize
comma
(Lagyan ng
kuwit)
said, “I must
go.”
1. Punctuation marks
Symbols Meaning Outcome
in
Doctor Arthur
Cruz
Spell out
(Isulat ng buo
ang salita)
Abbreviate
in November
Dr. Arthur
Cruz
Nov.
2. Numbers and
abbreviation
Symbols Meaning Outcome
twenty boys
2 girls
Use numeral
(Palitan ng
bilang)
Spell out
(Palitan ng
salita)
20 boys
Two girls
2. Numbers and
abbreviation
Symbols Meaning Outcome
Manila, Capitalize
(Palitan ng
malaking titik)
MANILA,
Philippines
3. Special forms of type
Symbols Meaning Outcome
meet on Saturday
those b oys
Bridge over
Close up space
(Pagtatanggal
ng espasyo)
meet Saturday
those boys
4. Letters and word
changes
Symbols Meaning Outcome
Fe Cruz Principal
recieve
Transpose
(Paglilipat ng
magkalapit na
salita)
Transpose
(Paglilipat ng
magkalapit na
salita)
Principal Fe
Cruz
receive
4. Letters and word
changes
Symbols Meaning Outcome
h
pamplet
to
went market
insert letter
(Pagsisingit
ng titik)
insert word
(Pagsisingit
ng salita)
pamphlet
went to
market
4. Letters and word
changes
Symbols Meaning Outcome
Manila Paper
received free
gifts
Lower case
(Palitan ng
maliit na titik)
Delete word
(Pagtatanggal
ng salita)
manila paper
received gifts
4. Letters and word
changes
Symbols Meaning Outcome
judgement
develope skill
Delete letter
within
Delete letter
before/after a
word
(Pagtanggal
ng titik sa
simula/dulo)
judgment
develop skill
4. Letters and word
changes
Symbols Meaning Outcome
the most
talented and
enthusiastic
principal
Allright
wehave time
Kill (Pagtatanggal
ng mga linya o
mga salita)
Insert space
(Paghihiwalay ng
mga salita)
the
principal
All right we
have time
4. Letters and word
changes
Symbols Meaning Outcome
We were indeed
very happy because
Run in copy
(Pagdugtungin)
We were indeed very
happy because
4. Letters and word
changes
Symbols Meaning Outcome
Paco, Manila
Welfrido Kruz
Indent for
paragraph
(Wastong
pasok ng
talataan)
Spell as written
(Pagpapanatili)
Paco, Manila
Welfrido Kruz
5. others
Symbols Meaning Outcome
stet
One boy came
Elected prexy
Restore text
(Pagpapanatili)
Center subhead
(Pagpapagitna ng
mga salita)
One boy came
Elected prexy
5. others
Symbols Meaning Outcome
Bantamweight
champion in getting
a job. He said
the unf-
inished task
the gong
No new
paragraph
New paragraph
Syllabicate
(Wastong
pagpapantig)
set in boldface
(Pagpapaitim ng
tipo)
the un-
finished task
the gong
5. others
Symbols Meaning Outcome
She read Les
Miserables
30 or #
more or pa
Set in Italics
(Limbagin ng
pahilis)
Story is finished
(Pagwawakas)
Story is
unfinished
(May karugtong
pa)
Les
Miserables
5. others
Headline
writing
what is a headline?
A headline is a window of
the newspaper as it serve as
quick source of information
for busy readers.
It is a brief summary of
what is the article about.
what is its purpose?
A headline’s purpose
is to quickly and
briefly draw
attention to the
news story.
Functions of headlines
To attract
readers
To add
variety of
type
To tell the
story ( in a
summary)
To identify
personality of
news paper
( use of font/
style of letters)
Steps in writing a headline
Step 1- Read the article, especially the
lead (first) paragraph.
Step 2- Decide on the most important
information to be conveyed in the
headline: what will grab the attention
of the most readers?
Steps in writing a headline
Step 3 - Consider the appearance of
the headline. The font size of the
letters used often convey to the
reader the article's importance.
Step 4- Write the headline. There are
several things to consider while writing
the headline
Steps in writing a headline
Step 5-Confirm that
there are no more errors
in form and in content.
Types of headlines
a. Palace dares Aquino
to
sustain economic
growth
b. Manual audit shows
‘no
vote tampering’
A. According to
Purpose
1. Informative or
conventional headlines.
They are designed to
inform. These are the
ones the public usually
reads in broadsheet and
Types of headlines
a. What Happened
to Tax Evaders?
b. Is there a need
for Sex
Education?
A. According to
Purpose
2. Intriguing or feature
headlines. Their main
purpose is to intrigue
readers and elicit
responses.
Types of headlines
1. All Caps Letters
Macau Approves New Labor Law
2. Combination of Cap and lower
cases (CLC)
US scribes honor Pacquiao as year’s
best
B. According
to Style
Types of headlines
3. Sentence Case or Down Style
(Only the first letter of the first word
is capitalized)
Macau approves new labor law
B. According
to Style
Types of headlines
C. According to
Structure
1. Flush left= It consists of two or three lines
of headline, each one set flush left to the
left side of the space. The design is simple
and allows freedom in writing the headline.
This is also true to a one-line headline.
2 sundalong bihag
pinalaya ng NPA
DepEd hones God-loving learners- Luistro
Types of headlines
C. According to
Structure
2. Flush right = all lines are on the right side
and run
ragged to the left.
Edukasyong pang-agham
isinulong ng DepEd
Muslim world unites againts
US presense in Iraq
Types of headlines
C. According to
Structure
3. Crossline o barline= a one-line headline
that runs across the column. The simplest
form. If it runs across the page, it is called a
streamer.
Roxas, pinuri ng pamunuan ng industriyang
tuna
Local students join CLEAN drive
Types of headlines
C. According to
Structure
4. Hanging Indention = the first line is flusf
left. This
is followed by two indented parallel lines.
Taguring terorista
sa CPP-NPA hadlang
sa peace talks - Joma
Types of headlines
C. According to
Structure
5. Boxed Headline for emphasis or art’s sake,
some headlines are boxed.
Community involvement
science camp theme
Types of headlines
C. According to
Structure
5. Inverted pyramid=this consists of two or
three lines. Each line shorter than the previous
one and centered.
Senator Pimentel kakalas
sa oposisyon
Tibetans showcase documents
to back independence
claim
Types of headlines
C. According to
Structure
6. Kicker/overline/shoulder headline=kicker
is a subordinate line placed on the top of the
main headline. It is mainly 1/3 width than
headline.
 Example
DISPROPORTIONATE ASSET CASE
SC refuses Jaya’s
plea to defer the trial
Types of headlines
C. According to
Structure
7. Dropline or Step form- the first line is
flushed left while the second line is indented.
It may consist of two or three, and sometimes
four lines.
Local boys scout
bleed for a cause
Types of headlines
C. According to
Structure
8. Flushline or full line - consists of two or
more lines of the same length.
FDA: Don’t buy
these eye drops
Guidelines in writing
headlines
1. Use specific words. Make the
information as exact as you can in the
limited space of the headline
Wrong: Politician wins election
Correct: Noynoy wins
presidential post
Guidelines in writing
headlines
2. State facts, avoid opinion
Fact: The Core first in press
tilts
With opinion: The Core luckily tops
prestigious press tilts
Guidelines in writing
headlines
3. Use Active voice. The doer of the action must
be in the subject position.
SC postpones general meeting
Avoid starting with a verb, the headline might
sound as if it were giving orders.
Not: Revise money mart guidelines
But: CB revises money mart guidelines
However, use the passive voice when the action
is more significant than the doer.
Guidelines in writing
headlines
4. Use the historical present (the
present form of the verb for the past
events, and the infinitive form for the
future events.
Wrong: Core copped 5 trophies at
NSPC
Correct: Core cops 5 trophies at NSPC
Guidelines in writing
headlines
5. Omit all articles a, an, the and other
unnecessary words.
Wrong: The 7 cops hurt in ambush
Correct: 7 cops hurt in ambush
6. Avoid label head
Wrong: Auctioned
Correct: Imelda jewelry auctioned
Guidelines in writing
headlines
7. Do not editorialize your headline.
Wrong: Alab shows great
performance in
DSPC
Correct: Alab wins 6 out of 7 in DSPC
writing contests
Guidelines in writing
headlines
8. Do not use the same word twice in
the headline or kicker
Gun haul
Manila cops seize 25 guns
from suspected bandits
Guidelines in writing
headlines
9. Never use the word “may”. It
denotes the uncertain element of the
story.
Wrong: Sayyaf may demand P1M for
release of 3 captives
Correct: Sayyaf demands P1M for
release of 3 captives
Guidelines in writing
headlines
10. To use direct quotation as head, use any of the
following forms instead of the traditional quotation
marks:
A. Using the dash instead of the quotation mark.
Truth commission repugnant – Miriam
B. Using the colon
Joker: Cut debates, fast-track canvass
C. Using narrative form
No poverty reduction, says Briones
Guidelines in writing
headlines
11. Do not be in the negative.
Poor: Summer Training in Journalism
won’t
be held
Better: Summer Training in Journalism
cancelled
12. The first letter of the word and
proper nouns are generally capitalized.
Bell saves Tigers from Coffee Makers
Guidelines in writing
headlines
13. Avoid awkward verbal breaks
Wrong: Noynoy dreads ‘isolated’ life in
Malacañang
Right: Noynoy dreads ‘isolated’ life
in Malacañang
Guidelines in writing
headlines
15. Use M for million and B for billion
West Visayas gets P 600 M for typhoon
victims
16. Use comma instead of and
No goodbyes for Jamby, Nene, Mar,
Noy at Senate
Guidelines in writing
headlines
17. Separate double headline by a
semicolon.
Bomb explodes at Koronadal market;
13 killed, 53 hurt
Guidelines in writing
headlines
18. Don’t leave a preposition at the end
of the line.
Wrong: Mentors call for
reform of schools
Right: Mentors call
for reform of schools
Guidelines in writing
headlines
19. Use kickers to attract attention.
20. Don’t use X-mas for Christmas.
21. Use the present tense for past
stories
and the infinitive for future stories.
22. Write numbers in figures or spell
them
out depending upon your need for
your unit counts.
Verbal
deadwood
– useless
phrasing of
any sort.
1. for the reason that - because
2. at the present time - now
3. affixed his signature - signed
4. were united in holy matrimony – were
married
5. abrasions and contusion – cuts and
bruises
6. acquaint - tell
7. adequate bus transportation – enough
buses
Redundancy-
unnecessary
repetition of
ideas.
1. advance prediction
2. fatal killing
3. final conclusion
4. other alternative
5. got up at 6 a.m. in the morning
6. in our modern world of today
7. spherical in shape
8. blue in color
9. heavy in weight
10. sinampal sa mukha
11. isinandal ang likod
Headline
vocabulary
1. attacks – hits
2. supports – backs
3. increase - hike
4. stops - nips
5. approval – nod
6. syndicate – gang
7 investigation – probe
8. disapprove – scrap
9. ended - busted
10. approve – uphold
Unit Count in Headline
Small letters j, l, i, f, t = ½ unit
Capital letter I = ½ unit
Number 1 = ½ unit
All punctuation marks except the dash, question mark,
dollar, peso and percent sign = ½
unit
All small letters except j, l, i, f, t, m and w = 1 unit
Dash, question mark, dollar, peso and percent sign = 1 unit
All number figures from 0 to 9 except 1 = 1 unit
_______________________
_______________________
______________
__________
Slug line content:
1st line: name of paper (leave
blank if not mentioned)
2nd line: type of article
(commonly news/straight news)
3rd line: date to be published
4th line: writer (leave blank if
not mentioned)
5th line: keyword from
headline/lead
Thank you! 

COPYREADING & HEADLINE WRITING .pptx

  • 1.
    COPYREADING & HEADLINE WRITING Jeneva L.Maynagcot Llamera National High School
  • 2.
    It means editingwritten copy for publication. copyreading It requires serious and comprehensive revision of an article using Copyreading marks based on the standards of publication.
  • 3.
    - Be goodin English/Filipino. - Know his stylebook. - Have mastery of copyreading symbols. - Know the paper’s policy. - Be observant of the details. (grammar, spelling, punctuation, correct usage) A good copyreader must:
  • 4.
    Duties of acopyreader A. Errors in form To correct errors in grammar To correct errors in spelling To correct errors in punctuation To correct errors in usage
  • 5.
    Duties of acopyreader B. Errors in content To correct errors in fact To improve news value To guard against criticism To expand copy
  • 6.
    Duties of acopyreader B. Errors in content To reduce copy To write headlines of news and check heads or titles of editorials, features and literary articles
  • 7.
    Steps in copyreading: 1.Get an overview of the story. 2. Correct the grammar, punctuation, spelling. 3. Verify the accuracy of facts and determine whether the story contains all essential information.
  • 8.
    Steps in copyreading: 4.Correct errors in lead facts, proper subordination of details and paragraphing. 5. Look out for editorializing, biases and possible grounds for libel. 6. Write the headline
  • 9.
    EXERCISE President Aquino yesterdaysaid graduates off the philippine military academy (PMA) this year were embarking on a military Carreer not to enrich themselves but to serve the nation. Copyread this lead:
  • 10.
    President Aquino said yesterdaythat graduates of the Philippine Military Academy (PMA) this year were embarking on a military career not to enrich themselves but to serve the nation. EXERCISE
  • 11.
    EXERCISE The nexxt administrationwill have no one to blaming but itself should the countrys economic growth sputter after growing 7.3 percentage during the first quarter of the year, Malacanang yesterday Said. Copyread this lead:
  • 12.
    The next administrationwill have no one to blame but itself should the country's economic growth sputter after growing 7.3 percent during the first quarter of the year, Malacañang said yesterday. EXERCISE
  • 13.
  • 14.
    Symbols Meaning Outcome “TheBionic Woman ” Dr Arthur Cruz Jr Emphasize quotes ( Lagyan ng panipi) Emphasize period (Lagyan ng tuldok) “ The Bionic Woman” Dr. Arthur Cruz Jr. 1. Punctuation marks
  • 15.
    Symbols Meaning Outcome said, “ I must go.” Emphasize comma (Lagyan ng kuwit) said, “I must go.” 1. Punctuation marks
  • 16.
    Symbols Meaning Outcome in DoctorArthur Cruz Spell out (Isulat ng buo ang salita) Abbreviate in November Dr. Arthur Cruz Nov. 2. Numbers and abbreviation
  • 17.
    Symbols Meaning Outcome twentyboys 2 girls Use numeral (Palitan ng bilang) Spell out (Palitan ng salita) 20 boys Two girls 2. Numbers and abbreviation
  • 18.
    Symbols Meaning Outcome Manila,Capitalize (Palitan ng malaking titik) MANILA, Philippines 3. Special forms of type
  • 19.
    Symbols Meaning Outcome meeton Saturday those b oys Bridge over Close up space (Pagtatanggal ng espasyo) meet Saturday those boys 4. Letters and word changes
  • 20.
    Symbols Meaning Outcome FeCruz Principal recieve Transpose (Paglilipat ng magkalapit na salita) Transpose (Paglilipat ng magkalapit na salita) Principal Fe Cruz receive 4. Letters and word changes
  • 21.
    Symbols Meaning Outcome h pamplet to wentmarket insert letter (Pagsisingit ng titik) insert word (Pagsisingit ng salita) pamphlet went to market 4. Letters and word changes
  • 22.
    Symbols Meaning Outcome ManilaPaper received free gifts Lower case (Palitan ng maliit na titik) Delete word (Pagtatanggal ng salita) manila paper received gifts 4. Letters and word changes
  • 23.
    Symbols Meaning Outcome judgement developeskill Delete letter within Delete letter before/after a word (Pagtanggal ng titik sa simula/dulo) judgment develop skill 4. Letters and word changes
  • 24.
    Symbols Meaning Outcome themost talented and enthusiastic principal Allright wehave time Kill (Pagtatanggal ng mga linya o mga salita) Insert space (Paghihiwalay ng mga salita) the principal All right we have time 4. Letters and word changes
  • 25.
    Symbols Meaning Outcome Wewere indeed very happy because Run in copy (Pagdugtungin) We were indeed very happy because 4. Letters and word changes
  • 26.
    Symbols Meaning Outcome Paco,Manila Welfrido Kruz Indent for paragraph (Wastong pasok ng talataan) Spell as written (Pagpapanatili) Paco, Manila Welfrido Kruz 5. others
  • 27.
    Symbols Meaning Outcome stet Oneboy came Elected prexy Restore text (Pagpapanatili) Center subhead (Pagpapagitna ng mga salita) One boy came Elected prexy 5. others
  • 28.
    Symbols Meaning Outcome Bantamweight championin getting a job. He said the unf- inished task the gong No new paragraph New paragraph Syllabicate (Wastong pagpapantig) set in boldface (Pagpapaitim ng tipo) the un- finished task the gong 5. others
  • 29.
    Symbols Meaning Outcome Sheread Les Miserables 30 or # more or pa Set in Italics (Limbagin ng pahilis) Story is finished (Pagwawakas) Story is unfinished (May karugtong pa) Les Miserables 5. others
  • 30.
  • 31.
    what is aheadline? A headline is a window of the newspaper as it serve as quick source of information for busy readers. It is a brief summary of what is the article about.
  • 32.
    what is itspurpose? A headline’s purpose is to quickly and briefly draw attention to the news story.
  • 33.
    Functions of headlines Toattract readers To add variety of type To tell the story ( in a summary) To identify personality of news paper ( use of font/ style of letters)
  • 34.
    Steps in writinga headline Step 1- Read the article, especially the lead (first) paragraph. Step 2- Decide on the most important information to be conveyed in the headline: what will grab the attention of the most readers?
  • 35.
    Steps in writinga headline Step 3 - Consider the appearance of the headline. The font size of the letters used often convey to the reader the article's importance. Step 4- Write the headline. There are several things to consider while writing the headline
  • 36.
    Steps in writinga headline Step 5-Confirm that there are no more errors in form and in content.
  • 37.
    Types of headlines a.Palace dares Aquino to sustain economic growth b. Manual audit shows ‘no vote tampering’ A. According to Purpose 1. Informative or conventional headlines. They are designed to inform. These are the ones the public usually reads in broadsheet and
  • 38.
    Types of headlines a.What Happened to Tax Evaders? b. Is there a need for Sex Education? A. According to Purpose 2. Intriguing or feature headlines. Their main purpose is to intrigue readers and elicit responses.
  • 39.
    Types of headlines 1.All Caps Letters Macau Approves New Labor Law 2. Combination of Cap and lower cases (CLC) US scribes honor Pacquiao as year’s best B. According to Style
  • 40.
    Types of headlines 3.Sentence Case or Down Style (Only the first letter of the first word is capitalized) Macau approves new labor law B. According to Style
  • 41.
    Types of headlines C.According to Structure 1. Flush left= It consists of two or three lines of headline, each one set flush left to the left side of the space. The design is simple and allows freedom in writing the headline. This is also true to a one-line headline. 2 sundalong bihag pinalaya ng NPA DepEd hones God-loving learners- Luistro
  • 42.
    Types of headlines C.According to Structure 2. Flush right = all lines are on the right side and run ragged to the left. Edukasyong pang-agham isinulong ng DepEd Muslim world unites againts US presense in Iraq
  • 43.
    Types of headlines C.According to Structure 3. Crossline o barline= a one-line headline that runs across the column. The simplest form. If it runs across the page, it is called a streamer. Roxas, pinuri ng pamunuan ng industriyang tuna Local students join CLEAN drive
  • 44.
    Types of headlines C.According to Structure 4. Hanging Indention = the first line is flusf left. This is followed by two indented parallel lines. Taguring terorista sa CPP-NPA hadlang sa peace talks - Joma
  • 45.
    Types of headlines C.According to Structure 5. Boxed Headline for emphasis or art’s sake, some headlines are boxed. Community involvement science camp theme
  • 46.
    Types of headlines C.According to Structure 5. Inverted pyramid=this consists of two or three lines. Each line shorter than the previous one and centered. Senator Pimentel kakalas sa oposisyon Tibetans showcase documents to back independence claim
  • 47.
    Types of headlines C.According to Structure 6. Kicker/overline/shoulder headline=kicker is a subordinate line placed on the top of the main headline. It is mainly 1/3 width than headline.  Example DISPROPORTIONATE ASSET CASE SC refuses Jaya’s plea to defer the trial
  • 48.
    Types of headlines C.According to Structure 7. Dropline or Step form- the first line is flushed left while the second line is indented. It may consist of two or three, and sometimes four lines. Local boys scout bleed for a cause
  • 49.
    Types of headlines C.According to Structure 8. Flushline or full line - consists of two or more lines of the same length. FDA: Don’t buy these eye drops
  • 50.
    Guidelines in writing headlines 1.Use specific words. Make the information as exact as you can in the limited space of the headline Wrong: Politician wins election Correct: Noynoy wins presidential post
  • 51.
    Guidelines in writing headlines 2.State facts, avoid opinion Fact: The Core first in press tilts With opinion: The Core luckily tops prestigious press tilts
  • 52.
    Guidelines in writing headlines 3.Use Active voice. The doer of the action must be in the subject position. SC postpones general meeting Avoid starting with a verb, the headline might sound as if it were giving orders. Not: Revise money mart guidelines But: CB revises money mart guidelines However, use the passive voice when the action is more significant than the doer.
  • 53.
    Guidelines in writing headlines 4.Use the historical present (the present form of the verb for the past events, and the infinitive form for the future events. Wrong: Core copped 5 trophies at NSPC Correct: Core cops 5 trophies at NSPC
  • 54.
    Guidelines in writing headlines 5.Omit all articles a, an, the and other unnecessary words. Wrong: The 7 cops hurt in ambush Correct: 7 cops hurt in ambush 6. Avoid label head Wrong: Auctioned Correct: Imelda jewelry auctioned
  • 55.
    Guidelines in writing headlines 7.Do not editorialize your headline. Wrong: Alab shows great performance in DSPC Correct: Alab wins 6 out of 7 in DSPC writing contests
  • 56.
    Guidelines in writing headlines 8.Do not use the same word twice in the headline or kicker Gun haul Manila cops seize 25 guns from suspected bandits
  • 57.
    Guidelines in writing headlines 9.Never use the word “may”. It denotes the uncertain element of the story. Wrong: Sayyaf may demand P1M for release of 3 captives Correct: Sayyaf demands P1M for release of 3 captives
  • 58.
    Guidelines in writing headlines 10.To use direct quotation as head, use any of the following forms instead of the traditional quotation marks: A. Using the dash instead of the quotation mark. Truth commission repugnant – Miriam B. Using the colon Joker: Cut debates, fast-track canvass C. Using narrative form No poverty reduction, says Briones
  • 59.
    Guidelines in writing headlines 11.Do not be in the negative. Poor: Summer Training in Journalism won’t be held Better: Summer Training in Journalism cancelled 12. The first letter of the word and proper nouns are generally capitalized. Bell saves Tigers from Coffee Makers
  • 60.
    Guidelines in writing headlines 13.Avoid awkward verbal breaks Wrong: Noynoy dreads ‘isolated’ life in Malacañang Right: Noynoy dreads ‘isolated’ life in Malacañang
  • 61.
    Guidelines in writing headlines 15.Use M for million and B for billion West Visayas gets P 600 M for typhoon victims 16. Use comma instead of and No goodbyes for Jamby, Nene, Mar, Noy at Senate
  • 62.
    Guidelines in writing headlines 17.Separate double headline by a semicolon. Bomb explodes at Koronadal market; 13 killed, 53 hurt
  • 63.
    Guidelines in writing headlines 18.Don’t leave a preposition at the end of the line. Wrong: Mentors call for reform of schools Right: Mentors call for reform of schools
  • 64.
    Guidelines in writing headlines 19.Use kickers to attract attention. 20. Don’t use X-mas for Christmas. 21. Use the present tense for past stories and the infinitive for future stories. 22. Write numbers in figures or spell them out depending upon your need for your unit counts.
  • 65.
    Verbal deadwood – useless phrasing of anysort. 1. for the reason that - because 2. at the present time - now 3. affixed his signature - signed 4. were united in holy matrimony – were married 5. abrasions and contusion – cuts and bruises 6. acquaint - tell 7. adequate bus transportation – enough buses
  • 66.
    Redundancy- unnecessary repetition of ideas. 1. advanceprediction 2. fatal killing 3. final conclusion 4. other alternative 5. got up at 6 a.m. in the morning 6. in our modern world of today 7. spherical in shape 8. blue in color 9. heavy in weight 10. sinampal sa mukha 11. isinandal ang likod
  • 67.
    Headline vocabulary 1. attacks –hits 2. supports – backs 3. increase - hike 4. stops - nips 5. approval – nod 6. syndicate – gang 7 investigation – probe 8. disapprove – scrap 9. ended - busted 10. approve – uphold
  • 68.
    Unit Count inHeadline Small letters j, l, i, f, t = ½ unit Capital letter I = ½ unit Number 1 = ½ unit All punctuation marks except the dash, question mark, dollar, peso and percent sign = ½ unit All small letters except j, l, i, f, t, m and w = 1 unit Dash, question mark, dollar, peso and percent sign = 1 unit All number figures from 0 to 9 except 1 = 1 unit
  • 70.
    _______________________ _______________________ ______________ __________ Slug line content: 1stline: name of paper (leave blank if not mentioned) 2nd line: type of article (commonly news/straight news) 3rd line: date to be published 4th line: writer (leave blank if not mentioned) 5th line: keyword from headline/lead
  • 71.

Editor's Notes

  • #38 They often do not give the summary of the story. Feature heads are made more arresting by using different style of writing and attractive font types.