This document outlines a 15-week social media and digital marketing plan, beginning with bedding in and discovery activities in week 1. Key activities include developing a high-level plan in week 4, meeting with and calling Lisa Jones to review the plan in weeks 5-6, documenting and developing existing social media streams in weeks 7-8, and improving the Hanson Regan brand online in week 9. Weeks 10-13 focus on developing new social streams, consulting use of LinkedIn, and reviewing internal communications. Website development runs from weeks 11-15, starting with discovery and concepts, building out pages, integrating a content management system, and going live.