Georgina Cook runs a blog called "Cook's Comments on Culture" where she shares recipes, food experiences, and comments on cultural issues through a food lens. Her goal is to inspire people to appreciate life through good food while bringing awareness to topics like sustainability and local farming. She positions herself as a "Foodie" to establish a recognizable identity on social media. Georgina enjoys being creative, experimental, and collaborative in using food as a way to connect with others.

1. http://flavors.me/georginacook10
Georgina Cook
s3450830@student.rmit.edu.au

2. DESCRIPTION
It is easy for your message to get lost on social media. Currently 135 million people sign up to Twitter everyday.
If we are going to be noticed, and survive, we need to have a clear identity. Positioning myself as a Foodie
within a pre-existing identity framework means I am able to establish an identity that is quickly
recognisable and relatable to an audience. Firstly, food is something that I love and it’s pervasive nature
means that it invades every aspect of social life. It allows me to express myself, talk about friends and
family, health issues, environmental issues, to experiment, and be creative in a way that I can share with
people.
Georgina Cook is a Cook. She enjoys entertaining, she is adventurous, fun and loving. No challenge is too
difficult and she is creative both in her communication language and ideas. Professionally and personally
these are her strengths and they are conveyed through descriptive, metaphorical, and sometimes
disjointed language. Her projects show her proactive inclination and this is reinforced through
photographs of food and her thoughts on things she finds interesting. She uses video to convey her
friendly and personable nature and the colour pink is light hearted, feminine and warm. Much like her
personality.
Cook’s Comments on Culture

3. Cook’s Comments on Culture
POSITIONING STATEMENT
“Life is too short not to eat well”.
VALUE PROPOSITION
Life is too short not to eat well. Cook’s Comments on Culture is my attempt to address this. I hope to
inspire people to live life well. I will be starting with good food and commenting on what interests me,
excites me, and scares me, framing all of this within a context of food.
BRAND STORY
Cook’s Comments on Culture began because it’s creator Georgina Cook, wanted to express herself and
experiment with new foods. It is a collaborative website and the ingredients she shares on a weekly basis
are taken up by others in the community and ideas, recipes and stories are shared. Her first project “An
ABC of Tasty Treats” is based on the prediction of the upcoming food shortage. By featuring an unusual
principal ingredient she hopes to inspire people to cook with different ingredients using what is locally
grown and developing an awareness of sustainable farming practices.

4. Cook’s Comments on Culture
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6. Cook’s Comments on Culture
TWITTER: BUILDING RELATIONSHIPS
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8. Cook’s Comments on Culture

9. • Great Expectations for …Lizzie Bennet?
• http://cookscommentsonculture.wordpress.com/2013/08/21/great-expectations-for-lizzie-bennet/
• E is for Eggplant.
• http://cookscommentsonculture.wordpress.com/2013/08/31/e-is-for-eggplant/
• Media Mapping
• http://cookscommentsonculture.wordpress.com/2013/08/24/media-mapping/
• Twitter: Building Relationships
• http://storify.com/GeorginaCook10/twitter-feed
Cook’s Comments on Culture
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