FICCI outlines steps for continuous improvement including employing a consistent organization-wide approach, making continual improvement an objective for individuals, establishing goals and measures, and providing training. Guidelines include finding strengths and weaknesses through assessment, keeping regular PDCA cycles, making it a team effort, building partnerships, setting priorities, working with enthusiasts, achieving small successes, and providing resources. The document focuses on addressing high priority issues like customer relationships, employees, processes, and measurements. Setbacks may occur due to lack of management support, goals, complacency, incorrect assessment, or prioritization.