The document discusses the concept of continuous design and how the author learned to embrace uncertainty and stop designing everything upfront. It presents several case studies of using this approach from real work experiences. The key principles outlined are putting people before pixels, focusing on content before design composition, designing with users not for them, focusing on the simplest solution initially, and iterating solutions in real-time based on observations. Takeaways encourage designing with users and iterating solutions based on learnings.

1. CONTINUOUS DESIGN
O R
H O W I L E A R N E D
T O L O V E U N C E R T A I N T Y
& S T O P D E S I G N I N G
E V E R Y T H I N G U P F R O N T
S O M E C A S E S T U D I E S
F R O M T H E T R E N C H E S

6. THE ARTICLE WHICH
CHANGED MY LIFE

13. THE NEW TOOLING

25. CASE STUDY 1
C O N T E N T - D R I V E N D E S I G N

39. CASE STUDIES 2A&B
I N T E R F A C E E V O L U T I O N

52. CASE STUDY 3
F E A T U R E E V O L U T I O N

59. The new term dates makes my life
so much easier – when I saw this I
was the happiest man alive.”
“
– Customer, University of Glasgow

60. People before Pixel, Content before Composition
Design with, not for
Focus on the simplest solution first
Get from idea to working as fast as possible
Iterate in real time based on real observations
TAKEAWAYS

61. https://linkedin.com/in/hellojames
DISCUSSION
James Cook
ThoughtWorks
https://slideshare.net/ohellojames