This document discusses expanding the "We Create Here" campaign throughout the Creative Corridor region. It provides assets like banners, posters, and videos that organizations can use to promote the campaign. It encourages organizations to post badges on their websites and host mini-events to engage their networks. Distribution spots for stickers and clings are suggested. Customizing the campaign for specific organizations and an online store are presented as potential "big wins". The goal is to build regional pride and community among creative people in the area.

1. WELCOME TO
TEAM: WE CREATE HERE

2. CREATIVECORRIDOR.CO
OUR MISSION
Build regional pride.
The Why:
Because we love this place and want to build community
among everyone who feels the same way.
The How:
•Expand the We Create Here campaign throughout the
region.
•Integrate the words and graphics into daily life in the
Corridor.
What’s your why and how?

3. SPOTTED IN THE WILD

4. CREATIVECORRIDOR.CO
Economic
development
websites:

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ICAD’s newsletter
and website:

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Washington
newsletters:

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Economic
Alliance’s
May report:

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City of Iowa
City website:

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Little Village:

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Independent
local
creatives:

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UNESCO
City of
Literature:

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Local blogs:

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First Presbyterian
Church in
Cedar Rapids:

14. TAKING IT TO THE
NEXT LEVEL:
AVAILABLE ASSETS

15. CREATIVECORRIDOR.CO
Project website
creativecorridor.co
houses web badges:

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Explainer videos
also available
on the website:

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Traveling
banners for
events
around the
region:

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Posters
with editable
content:

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Portraits, videos
and articles for
free syndication:

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Weekly Creative
Corridor Digest
goes to 850
subscribers:

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Social media
channels:

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$3142.50 TO SPEND

23. COMING ASSETS

24. CREATIVECORRIDOR.CO
New Project
website
design:

25. CREATIVECORRIDOR.CO
More stickers
and window
clings:

26. IDEAS FOR QUICK WINS

27. CREATIVECORRIDOR.CO
SET THE EXAMPLE
Ask all Task Force, Corridor Alliance and Corridor Business
Alliance members to post a badge on their website(s) and
print publications by June 25.
•How do we inspire and/or entice them further?
•What other groups would be interested?

28. CREATIVECORRIDOR.CO
HOST MINI EVENTS
Ask Task Force, Corridor Alliance and Corridor Business
Alliance members to host We Create Here mini-events with
their personal/professional networks this summer.
• How do we keep this easy and fun?
• What other groups would be interested?

29. CREATIVECORRIDOR.CO
SET UP DISTRO SPOTS
Place stickers and window clings at Task Force and Corridor
Alliance members’ locations for easy pick up.
The Cedar Rapids Museum of Art has also offered to be a
distro spot.
• What other places would be well-suited for collateral
distribution?

30. CREATIVECORRIDOR.CO
CUSTOMIZE SPECIAL
COLLABORATIONS
Work with organizations interested in customizing the
campaign materials for their strategic use.
The City of Iowa City, University of Iowa and Proctor &
Gamble have all reached out to integrate the campaign in
customized ways.
• Who else would be interested?

31. IDEAS FOR BIG WINS

32. CREATIVECORRIDOR.CO
ONLINE STORE
Making stickers, t-shirts and more available for online
ordering.

33. CREATIVECORRIDOR.CO
CREATIVE WEEK
BRAND EXPERIENCE
Create a set of collateral to be present at the major events of
Creative Week October 19-26, 2013.

34. WHAT ELSE WOULD BE
AWESOME?