My personal account of Content Strategy in Brazil and trends for the future. Presentation from the 2012 Content Strategy Forum in Capetown, South Africa,
Yuanbo Liu is Director of EMEA at Percolate, Percolate is the world’s leading software platform for enterprise marketing management. Clients include Unilever, GE, MasterCard, Converse, AirBnB and WPP.
Read Yuanbo's presentation 'Global marketing as a system' from Oi'15@
As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Yuanbo Liu is Director of EMEA at Percolate, Percolate is the world’s leading software platform for enterprise marketing management. Clients include Unilever, GE, MasterCard, Converse, AirBnB and WPP.
Read Yuanbo's presentation 'Global marketing as a system' from Oi'15@
As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
How Social Do You Want Your PR? Six Tips For 2013twofourseven
Presentation given at the CIPR on the subject of 'How Social Do You Want Your PR? It includes six tips on skills PRs need given the change in media consumption by the public and stakeholders.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Unexpect teaches children to design for a better world and creatively use new technologies.
We do this through workshops, events and designing educational programs.
Our big event coming up is the Global Children's Designathon in November.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
Data Driven Development - Analytics para desenvolvimentoIbrahim Cesar
Slides de uma palestra que acabei não realizando apresentando algumas ideias & práticas de empregar analytics no dia a dia do desenvolvimento, em uma cultura guiada por dados
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
How Social Do You Want Your PR? Six Tips For 2013twofourseven
Presentation given at the CIPR on the subject of 'How Social Do You Want Your PR? It includes six tips on skills PRs need given the change in media consumption by the public and stakeholders.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Deck for the SxSW 2012 panel "How we do it in Brazil: a survival guide in an exotic digital market". Presented by Alexandre Kavinski, Cristiano Dias, Patrice Lamiral and Willie Taminato.
Unexpect teaches children to design for a better world and creatively use new technologies.
We do this through workshops, events and designing educational programs.
Our big event coming up is the Global Children's Designathon in November.
Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Interested in starting a company in Brazil? Here is a quick 15-min guide for everything you need to know to get started.
This guide is provides an overview of the Brazil market size, key players, opportunity then dives into topics such as costs of operation, rules/regulations and even local culture.
Brazil Startup Report is a guide written by local volunteer entrepreneurs and investors. If you are interested in creating such a report for your own country, please contact hello@worldstartupreport.com. Please also consider making a donation to help create more of these free reports for other countries in need.
Thanks for reading!
Data Driven Development - Analytics para desenvolvimentoIbrahim Cesar
Slides de uma palestra que acabei não realizando apresentando algumas ideias & práticas de empregar analytics no dia a dia do desenvolvimento, em uma cultura guiada por dados
Novos Modelos de Poder: A relação do novo poder e velho poderIbrahim Cesar
Baseado nas análises de novo e velho poder da dicussão iniciada por Jeremy Heimans: https://hbr.org/2014/12/understanding-new-power e https://www.ted.com/talks/jeremy_heimans_what_new_power_looks_like?language=pt-br para contextualizar essa série de mudanças sociais, políticas e comportamentais com uma análise de sua relação com organizações exponenciais.
Slides da minha apresentação, seguindo a tradição iniciada por Rilke em "Cartas ao Jovem Poeta".
Utilizando do meio por excelência de transmissão de pitches e conhecimento, os slides, apresento os meus conselhos a quem inicia no empreendedorismo com foco em cair na real.
Adicionado novos slides, sobre mídia. Apresentado para alunos da FIAP.
Pitch & Storytelling - Innovation & Product Design WorkshopIbrahim Cesar
Esta apresentação foi realizada em um domingo, 22 de março, para estudantes do Pueri Domus que representarão o Brasil no The Masters na Inglaterra. A ideia foi um dia de imersão colocando eles para pensarem no produto e pitch, com foco em storytelling. Uma galera excelente, do ensino médio, que coloca os marmanjos para correr no quesito execução.
Os slides são compostos de GIFs animados, que se perdem no upload da apresentação! Por isso algumas imagens ficam meio descontextualizadas ;)
Profissional Exponencial com Ibrahim Cesar - Summit ProIbrahim Cesar
As organizações exponenciais são um novo tipo de organização que utiliza as tecnologias e uma série de inovações para criar disrupção e inovações exponenciais. Quem são os profissionais para este novo tipo de empresa e contexto? Saiba mais nesta apresentação criada para o Summit Pro.
http://summitproweb.com/
Venha desenvolver startups inovadoras com a GerminadoraIbrahim Cesar
Apresentação sobre o programa de germinação, desenvolvimento de startups inovadoras, da Germinadora em São Paulo.
Aplique-se: http://www.germinadora.strikingly.com
Pecha Kucha na Germinadora: 19 livros essenciais por Ibrahim CesarIbrahim Cesar
Como no Pecha Kucha a ideia é ter 20 slides, 20 segundos cada, eu resolvi falar sobre 19 livros essenciais para mim, gastando os primeiros 20 segundos falando que eu iria falar sobre os livros, como eu leio mais de 50 livros/ano e sou um leitor voraz e os livros sempre foram meus maiores companheiros e moldaram quem eu sou hoje. Uma lista de 19, sem ordem particular.
1. “What Technology Wants”, Kevin Kelly
2. “Do The Work”, Steven Pressfield
3. “Tábula Rasa”, Steven Pinker
4. “Rápido e Devagar”, Daniel Kahneman
5. “O Príncipe”, Maquiavel
6. “Why’s Poignant Guide to Ruby”, Why the lucky stiff
7. “Principia Discordia”, Malaclypse, the Younger
8. “A Tumba”, de H.P. Lovecraft, em especial, “Entre as Paredes de Eryx”
9. “The War of Art”, Steven Pressfield
10. “The Design of Everyday Things”, Donald A. Norman
11. “Cultura Livre”, Lawrence Lessig
12. “Dance Dance Dance”, Haruki Murakami
13. “A Cor da Magia”, Terry Pratchett
14. “Livro do Mestre”, D&D 3.5
15. “Norwegian Wood”, Haruki Murakami
16. “Content Strategy for Web”, Kristina Halvorson
17. “Cultura da Convergencia”, Henry Jenkins
18. “A Guerra dos Tronos”, George R. R. Martin
19. “EQM”, Ibrahim Cesar
Slides da minha apresentação, seguindo a tradição iniciada por Rilke em "Cartas ao Jovem Poeta".
Utilizando do meio por excelência de transmissão de pitches e conhecimento, os slides, apresento os meus conselhos a quem inicia no empreendedorismo com foco em cair na real.
Apresentação sobre o contexto dos marketplaces e um pouco sobre o estado emocional em que os clientes estão imersos.
Esta é uma apresentação realizada para o terceiro batch da Bootcamp da Germinadora.
http://www.germinadora.com/
Baseado em uma série de visões e ideias do que são Startups, observa-se alguns padrões da vida nas startups. Esta talk é sobre esses padrões e por que crescimento define tudo o que existe em uma startup.
Apresentado no "Papo de Primeira" de 5 de maio de 2014 na Germ, este deck é sobre a relação entre estratégia, conteúdo e startups e com o próprio Universo e as afinidades entre a vida e conteúdo.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
53. Capetown - South Africa
Thank you all!
email@ibrahimcesar.com
@ibrahimcesar
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Titles & Decorative: Multicolore by Neogrey Creative
Text: FF Meta Pro by Erik Spiekermann