The document discusses various aspects of content marketing, emphasizing the necessity of creating engaging and actionable content for businesses. It outlines tools for content creation, promotion, and SEO, including Yoast SEO, Buzzsumo, and Grammarly, while highlighting the importance of targeting different stages of the buying cycle. Additionally, it offers insights on scheduling blog posts and using plugins to enhance website functionality and user engagement.

1. Content Marketing with
@R8chel_Marie
Rachel Howe

2. WHAT WE’LL COVER
• Edit Flow
• Grammerly
• Yet Another Related Posts Plugin
• Yoast SEO
• Buzzsumo
• Click to Tweet
• SumoMe
Content Creation & Promotion

3. Creating Content
@R8chel_Marie

4. CONTENT CREATION IS MANDATORY
As a business today,
you need to create
content consistently
to keep your brand
top of mind and
establish yourself as
an authority in your
industry.

5. MAKE CONTENT ENGAGING & ACTIONABLE
Don’t create
content for the sake
of creating content.
Do your research
and make sure you
have a strategy in
place.

6. CREATE CONTENT FOR EACH STAGE OF THE
BUYING CYCLE
Make sure to create
content for each
stage of the buying
cycle (not just buy!)
and use a variety of
ways to promote.

7. PLACE OPT IN FORMS ON YOUR WEBSITE
Plugins like SumoMe and
Hellobar allow you to add
a variety of opt-ins on
your site

8. SCHEDULE & COLLABORATE ON BLOG POSTS
Create content
ahead of time and
schedule to post
with plugins like
Edit Flow and
Oasis Workflow.

9. SCHEDULE & COLLABORATE ON BLOG POSTS

10. GRAMMARLY
Grammarly allows you
to upload a file and
check for grammar
errors quickly.

11. YET ANOTHER RELATED POSTS PLUGIN (YARPP)
Showcase similar blog
posts under each piece
of content with YARPP

12. YOAST SEO
Plugins like Yoast SEO
is a great all-in-one tool
to help you with writing
meta data & content,
XML sitemaps, etc.

13. SEO ULTIMATE
SEO Ultimate is similar
to the Yoast SEO
plugin. It allows control
over meta data, rich
snippets, open graph,
404 monitoring, etc.
By SEO Design Solutions

14. SEO ULTIMATE
Open Graph Integrator

15. Content Marketing Tools
@R8chel_Marie

16. BUZZSUMO
Research what your
market is talking
about, identify what
content works best, &
find top influencers to
share your content.

17. BUZZSUMO
Filter by
Date
Filter by
Content Type

18. SUMOME
Use social sharing
plugins like SumoMe

19. SUMOME

20. CLICK TO TWEET
Embed “click to
tweet” into links on
your content for easy
shareabilityBy TodayMade

21. CLICK TO TWEET

22. THANK YOU!
Download the presentation on Slideshare:
www.slideshare.net/BiteSizedMedia
Twitter: @R8chel_Marie
Email: rachel@bite-sizedmedia.com
Connect With Me