I spoke on content marketing, social media and SEO to a graduate level business communications course at Spalding University. We talked a lot about the largest content marketing producer in Louisville - The Courier-Journal - and how The Courier-Journal produces content, optimizes it for SEO, and then uses Social Media for content distribution and link/traffic drivers.

2. #sm
#cm
#SEO
@christy_belden
@cjmedialou

4. Content
Social Media
SEO

5. “If history were taught in the form of
stories, it would never be forgotten.”
-Rudyard Kipling

17. 80:20
Audience Selling

18. 60:20:20
Educate Inspire Selling

19. “Don’t tell fish stories where the
people know you; but
particularly, don’t tell them where
they know the fish.”
-Mark Twain

21. Thank you