"Discover the extraordinary power of content marketing through 'Content Marketing Gems: Unlocking Brand Potential'. This exploration delves into innovative strategies that have transformed how brands engage and connect with their audience. From the creative storytelling of major corporations to the ingenious social media tactics of individual entrepreneurs, each example serves as a beacon, guiding you through the evolving landscape of digital marketing. Unlock the potential of your brand by learning from the best in the business."

1. CONTENT
MARKETING
GEMS: UNLOCKING
BRAND POTENTIAL

2. Canva effectively uses content marketing by
providing users with easy-to-follow design
tutorials. This approach not only educates
users but also showcases Canva's wide range
of design capabilities (HubSpot).
CANVA'S DESIGN
SCHOOL:
@sarahboyerdigiexpert
01

3. Theresa leverages TikTok for her content
marketing, posting relatable skits about
customer interactions. This mix of humor
and showcasing her hairstyling skills has
garnered her a large following and
increased customer bookings (HubSpot).
HAIRSTYLIST THERESA
VAN DAM'S TIKTOK:
@sarahboyerdigiexpert
02

4. The use of infographics in content
marketing is exemplified by NeoMam's "13
Reasons Why Your Brain Craves
Infographics". It went viral for its timely
release and visually appealing design,
providing valuable, easily digestible
information (Wix).
INFOGRAPHICS:
@sarahboyerdigiexpert
03

5. Warby Parker's email marketing stands out for
its clean, minimalist design and consistent timing,
making their promotional emails more engaging
and effective (Wix).
EMAIL MARKETING:
@sarahboyerdigiexpert
04

6. Mailchimp's ad spot on the podcast 'Serial' is a
great example of effective podcast
marketing. Their humorous and engaging
approach led to widespread social media
discussions and memes, boosting brand
awareness (Wix).
PODCAST
MARKETING:
@sarahboyerdigiexpert
05

7. Patagonia's “End to an End” series is a
testament to their commitment to
environmental consciousness. This video
series tells a story that aligns with their
brand principles, effectively engaging their
audience (Semrush).
VIDEO CONTENT
MARKETING:
@sarahboyerdigiexpert
06

8. LinkedIn’s “Secret Sauce” e-book is a notable
example of using educational content to
establish brand authority. By offering valuable
insights into LinkedIn’s marketing strategies,
they positioned themselves as an industry
leader (Wix).
EDUCATIONAL E-
BOOKS:
@sarahboyerdigiexpert
07

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