1. Jim Pennypacker Francis Adanza
President, Pennypacker & Associates Director, Professional Services, LeadFormix

2.  The State of
Project
Management
Training
Research
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

3.  Invitation to
take survey
emailed to
clients,
prospects, and
followers
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

4.  Thank you
emailed to
respondents
with copy of
final report and
invitation to
webinar
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

5.  Link to results
emailed to clients
and prospects
 Link takes reader to
website landing
page
 Download ungated
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

6.  Press release
on research
results sent
out on
BusinessWire
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

7.  Email invitation
sent to clients and
prospects to sign
up for a free
webinar presented
by company
president to
discuss research
and answer
questions
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

8.  Email sent
to mailing
list to
attract
webinar
attendees
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

9.  Research
posted on
website
 Download
ungated
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

10.  Research
results
discussed
on blog
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

11.  Coverage
in industry
press
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

12.  Research
summary and link
to the website
landing page
included in
corporate
monthly
newsletter
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

13.  Ad in PM Network
Magazine (Project
Management
Institute)
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

14.  262 respondents participate in research
and receive final research report
 240 downloads of research from email
 261 webinar attendees
 60 downloads of research from newsletter
 34 downloads of research from ad
Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.

15. Copyright ©2011 Pennypacker & Associates, LLC.
Content licensed under Creative Commons Attribution 3.0.
◦ Pennypacker & Associates helps businesses and associations
create compelling content. Whatever your publishing needs —
white papers, magazines, newsletters, books — we can help
you create content that’s engaging, thought-provoking,
educational, persuasive, and meets your goals. We can assist
you by enhancing content you’ve written in-house, or we can
write content for you. For more information, visit
thinkpennypacker.com or call 610.883.7988.
◦ LeadFormix is a B2B marketing automation platform that
creates sales opportunities by deriving actionable intelligence
to convert a visitor into a qualified lead and subsequently into
an opportunity. www.leadformix.com