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CONTENT
MARKETING
FINDING AN EFFECTIVE
WRITING STYLE
WHAT IS CONTENT
MARKETING?
INFOGRAPHICS
Business Insider's interactive
business school infographic
BLOGS
Anthropologie's DIY seasonal
drink recipes
RACHEL DELANEY
CHIEF COPYWRITER, PROSPECTMX
AUDIENCE
AWARENESS
NO. 1
NO. 1
Utilize Google Analytics
Don't be afraid to innovate
AUTHORITATIVE
VOICE
NO. 2
UTILIZE INDUSTY-
SPECIFIC
KNOWLEDGE
ESTABLISH
CREDIBILITY/ETHOS
WITH WRITING
PERSUASION
EASTWAY UNIVERSITY
OF SOCIAL SCIENCES
NO. 3
Logos
Ethos
Pathos
STORYTELLING
NO. 4
resolution
character
plotconflict
story arc
GENERAL CONTENT WRITING
STRATEGIES:
1. OUTLINE
2. EDIT
3. FIND NEW PERSPECTIVES

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