MUSICNODESfor artists and mediaINMA seminar, Oslo 4. mars 2010Kjetil Manheimkjetil@musicnodes.com<br />
The musicindustry<br />
We love music<br />
And whatwe love, weshare<br />
http://www.flickr.com/photos/jrossol/<br />
It Didn’tstopthe human behaviour<br />
The result<br />
Challenge<br />Over time themusicindustry has beenpushedinto a corner whereit’sproduct is hard to distribute and evenharde...
The media industry<br />
Bakgrunn<br />The Online business model<br />
Theiraccess to music is limited<br />
This guy, hadthisidea…<br />
Through a web widget from Musicnodes, music is beingpublished and shared. <br />Wecallthewidget a ”node”<br />Link & embed...
Artists, <br />Musicpublishers<br />Labels<br />
Musicnodesworksalongthelongtail<br /><ul><li>Articles
Reviews
Interviews
Blogs and microblogs
 Social talk</li></ul>Big names<br />Nichemusic<br />Musiccatalogue, people’s talk<br />Musicreleases<br />News media<br /...
For the media  Musicnodes is a source for content and revenue<br />
For themusicpublishersMusicnodes  is a new marketing tool for sharingoftheirowncontent, distribution and publicrelations o...
For theadvertisersMusicnodes is a communicationchannelwithhighvisibility by itscontextualplacement. <br />
Noder med betalteavspillinger:<br />http://www.dagbladet.no/2010/02/20/kultur/musikk/bylarm/10506726/<br />http://www.dagb...
The platform/ Dashboard<br />- Full view over the number of streams, sales and income<br />- Access to generate nodes from...
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Musicnodes

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Presentation of the Musicnodes service in Oslo, 4. mars 2010 @ Inma (IAM Norway) seminar.

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Musicnodes

  1. 1. MUSICNODESfor artists and mediaINMA seminar, Oslo 4. mars 2010Kjetil Manheimkjetil@musicnodes.com<br />
  2. 2. The musicindustry<br />
  3. 3. We love music<br />
  4. 4. And whatwe love, weshare<br />
  5. 5. http://www.flickr.com/photos/jrossol/<br />
  6. 6. It Didn’tstopthe human behaviour<br />
  7. 7.
  8. 8.
  9. 9. The result<br />
  10. 10. Challenge<br />Over time themusicindustry has beenpushedinto a corner whereit’sproduct is hard to distribute and evenharder to collectupon. And this is despitethefactthatpeoplereally love theirproduct!<br />
  11. 11. The media industry<br />
  12. 12. Bakgrunn<br />The Online business model<br />
  13. 13. Theiraccess to music is limited<br />
  14. 14. This guy, hadthisidea…<br />
  15. 15. Through a web widget from Musicnodes, music is beingpublished and shared. <br />Wecallthewidget a ”node”<br />Link & embed<br />www.<br />
  16. 16.
  17. 17. Artists, <br />Musicpublishers<br />Labels<br />
  18. 18.
  19. 19. Musicnodesworksalongthelongtail<br /><ul><li>Articles
  20. 20. Reviews
  21. 21. Interviews
  22. 22. Blogs and microblogs
  23. 23. Social talk</li></ul>Big names<br />Nichemusic<br />Musiccatalogue, people’s talk<br />Musicreleases<br />News media<br />Music media<br />Social networksites<br />Nichemusicsites<br />Blogs& homepages<br />Microblogs<br />Directmessages<br />
  24. 24. For the media Musicnodes is a source for content and revenue<br />
  25. 25. For themusicpublishersMusicnodes is a new marketing tool for sharingoftheirowncontent, distribution and publicrelations over the Internet.<br />
  26. 26. For theadvertisersMusicnodes is a communicationchannelwithhighvisibility by itscontextualplacement. <br />
  27. 27. Noder med betalteavspillinger:<br />http://www.dagbladet.no/2010/02/20/kultur/musikk/bylarm/10506726/<br />http://www.dagbladet.no/2010/01/23/kultur/mgp/musikk/melodi_grand_prix/tv_og_medier/10069042/<br />http://www.kingsize.no/News.aspx?ArtNo=9670<br />http://730.no/Blog.aspx?newsId=3697<br />Noder på annonsørside:<br />http://www.statoil.com/heroes/no/IngridOlava/Pages/default.aspx<br />Blogs :<br />http://latzy4ever.blogg.no/1264778275_ill_take_you_high.html<br />http://saracute.blogg.no/1264779097_mira_craig_ill_take_y.html#comment<br />http://jeglikerpai95.blogg.no/1264778258_ill_take_you_high.html#comment<br />Sharing ( social )<br />http://bit.ly/MiraCraig-<br />http://bit.ly/VINNER-BYLARM2010<br />Strictly Confidential<br />
  28. 28. The platform/ Dashboard<br />- Full view over the number of streams, sales and income<br />- Access to generate nodes from the available music catalogue<br />
  29. 29. In the first 4 weeksafterpre-betalaunch:<br />Nodes has beenspread to over 5 000 locations<br />The nodes has beendisplayed 600 000 times<br />Over 150 000 streams has beenplayed<br />Over 2 percentclick rate onthedisplayed ad<br />The node click rate (activationofstream) is on a 20-25 percentaverage – and up to 70 percenton best performance<br />And wehaven’tactuallystarted, yet………<br />
  30. 30. The service<br />Free usage for everyoneofthe nodes. The node containseither a 30 sec samplestream or a pre paid full stream (ads)<br />Advertiserscanbuy ad space in connection to the general usage ofthe nodes. <br />Advertiserscanbuy ad space in connection to spefific and selectedcontent (provided by thelabels and/or Musicnodes)<br />
  31. 31. The service is beinglaunchedglobally<br />
  32. 32. Kjetil Manheim<br />+47 900 64 675<br />kjetil@musicnodes.com<br />Preben Lugg<br />+47 976 92 052<br />preben@musicnodes.com<br />www.musicnodes.com<br />www.twitter.com/musicnodes<br />

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