Content Analysis Uniqlock

This document summarizes an independent study presentation on Uniqlock, a digital clock. Section 1 introduces the topic. Section 2 reviews relevant literature on new media, advertising, online advertising, and viral marketing. Section 3 will present results and discussion. The study analyzes Uniqlock's online advertising campaign objectives of global brand awareness, customer engagement, and distinctive points. The methodology includes an analysis of compatible objectives, and a content analysis of basic elements, information, and presentation qualities. Key areas of focus are the clock's homepage, products, and concepts as well as style, colors, fonts, and pictures used.