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CONTAGIOUS
Why Things Catch On
Book by Jonah Berger
Make Your Content Viral
6 Ways to Be Sharable
©2014 WSI. All rights reserved.
SOCIAL CURRENCY
“ we share things that
make us look good ”
©2014 WSI. All rights reserved.
TRIGGERS
“ top of mind, tip of
tongue ”
©2014 WSI. All rights reserved.
EMOTION
“ when we care, we
share ”
©2014 WSI. All rights reserved.
PUBLIC
“ built to show, built to
grow ”
©2014 WSI. All rights reserved.
PRACTICAL VALUE
“ news you can use ”
©2014 WSI. All rights reserved.
STORIES
“ information travels
under the guise of
idle chatter ”
©2014 WSI. All rights reserved.
Jonah Berger
©2014 WSI. All rights reserved.
Author: Contagious

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