Continental Airlines has introduced a new FareLock option that allows customers to hold reservations for up to seven days and lock in ticket prices, starting at a $5 fee for 72 hours or $9 for seven days. The new feature gives travelers flexibility to plan trips without risk of price increases or sold out flights. Customers can return within the hold period to complete their purchase or opt for auto-ticketing at the end of the hold. Continental aims to give customers more choice and control over their travel experience with this innovative reservation option.