Constant Touch Text Triggers from PBMC Ltd
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Constant Touch Text Triggers are the next step in integrated advertising. Get relevant information into your prospects hands immediately.
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Constant Touch Text Triggers from PBMC Ltd
- 2. Constant Touch Text Triggers represent the next generation of integrated advertising. The obvious next step….
- 3. We are handing you the opportunity to: Massively increase your prospect list Take your marketing ROI to another level Turn every marketing channel into an interactive experience your prospects will thank you for and reward you with sales!
- 4. A single “text trigger” campaign can Capture leads Follow-up Ask questions of your prospect Deliver customised videos, PDF’s, messages or whatever information you need to get into your prospects hands fast!
- 5. Sound interesting?…. But what exactly is a text trigger and how does it work?
- 7. #33black Thank you for your interest in 33 Blackford Ave. Here are your links: Listing Flyer Virtual Tour Website Listing You provide links to your content
- 8. #33black Thank you for your interest in 33 Blackford Ave. Here are your links: Listing Flyer Virtual Tour Trulia Listing
- 9. #33black Thank you for your interest in 33 Blackford Ave. Here are your links: Listing Flyer Virtual Tour Trulia Listing
- 10. #black33 Thank you for your interest in 33 Blackford Ave. Here are your links: Listing Flyer Virtual Tour Trulia Listing
- 11. WHEN someone opts-in to your campaign phone number: Autoresponder #1 SMS Send Instantly Autoresponder #3 SMS Send 15 minutes Later Autoresponder #4 SMS SEND ONE DAY LATER Autoresponder #2 Send Instantly Triggered Responder SMS Send instantly IF #PDF Triggered Responder SMS Send instantly IF #VIDEO Triggered Responder SMS Send one day later IF #FREE Everyone receives Sent Only If Triggered Triggered Responder Send instantly IF #BONUS Standard “Constant Touch” Campaign Text Triggers Campaign
- 12. Have your hashtag keywords trigger email and voicemail autoresponders as well From: Alan Robbie <alan@pbmc-ltd.co.uk> To: oliver@potentialcustomer.net Date: Saturday, April 2, 2015 at 1:03:27 PM Subject: [Home for Sale] 33 Blackford Avenue, Edinburgh Hi Oliver - Thank you for your interest in this amazing house at 33 Blackford Avenue, Edinburgh Here are the links you asked for: Listing Flyer Virtual Tour Video Trulia Listing I want to help you find the home of your dreams. To schedule a open house visit, call me at 0141 555 555. Thank you!
- 13. #2BED S Great, I have several 2 bedroom homes available. What is your budget? £500,0 00 Ok, I’ve just sent you the listings for all of my 2 bedrooms homes. Check your email now. You can also make one of your triggered responses interactive
- 14. #2BEDS #3BEDS I have emailed you listings for my 2 bedroom homes. Check your email now. Your subscribers can include multiple hashtag keywords in one text message I have emailed you listings for my 3 bedroom homes. Check your email now.
- 15. Your campaign phone number can accept multiple hashtag keywords with their own unique auto response #PD F Great. I’ve just sent you the PDF Bonus to your email. Check it now. #VIDE O You’re going to love this training video. CLICK HERE
- 16. Instant Customer © 2013 MAST ERY Constant Touch Text Triggers Marketing Machine Text #HOMES to: 01353 210171 Try a demo today!
- 17. Ways to use Text Triggers
- 18. Car Dealers
- 19. Real Estate
- 20. Product Sales
- 21. Trade Show
- 23. Instant Customer © 2013 MAST ERY Constant Touch Text Triggers Marketing Machine Text #HOMES to: 01353 210171 Try a demo today!
Editor's Notes
- Hi, Thanks for joining us. I’m Steve, Technical Director of Positive Brand Marketing and Consulting Ltd and I’m very excited to bring you something that will revolutionise your way of marketing and advertising, providing the advantage of tightly targeted marketing combined with instant response and follow up. We’ve christened it “Constant Touch” Text Triggers! (easy with your teeth in!)
- We are handing you the opportunity to massively increase your prospect list
- Here we have a flyer offering some homes for sale (just an example, it could be a web-page, it could be on a “for-sale” sign, it could be a poster, a business card, a newspaper or tv advert, any type of marketing material. You get the idea!). You’ll see that each home has a different hashtag keyword that corresponds to that specific house but the phone number is the same for them all – The phone number will have the relevant area code where available. Your prospect would decide which house or houses they would like more information on. Traditionally the prospect would need to call the office or perhaps use a QR code, which many people are still unsure of! – This is the point where you may lose your prospect. Some don’t like to call, some don’t know how to use QR codes and so on. With text triggers, once they have decided they would text the appropriate hashtag or hashtags to the number.
- From that text, the system provides the relevant links (provided by yourself) via an instant text, no waiting around. It could be an information PDF, a virtual tour of the home, a URL to the listing page, even a link to an appointment booking page. Again, the choice is yours. It’s about capturing your prospects information as well as immediately supplying them with the information THEY NEED RIGHT THEN!
- PDF’s or documents can be downloaded straight to their phone or even sent via an email, provided we have captured their email address during the process or a previous process (I’ll cover that later)
- It could be a link to a video tour of the home so the prospect could be looking around the house while standing outside!
- It can be any kind of link that would open in their mobile browser. Again, the options are entirely yours. These are just examples. What we are doing is getting THE best information to our prospects as quickly as we can. Prospects today want information instantly and that’s what text triggers allows you to provide From a sales standpoint, you now have the prospects phone number and depending on the campaign used, their name, email address or whatever information you need to gather to make your sales process more efficient, effective and streamlined. This is a real win-win from both a prospect and a businesses point of view. Because, please remember, once you have their details you are able to follow up via multiple marketing methods.
- A standard constant touch campaign is already very powerful. However, in that campaign, once a prospect is added, it follows the set sequence of SMS messages, Emails or Voicemails. **click** The difference in the text triggers campaign is that once the unique hashtag is received, it starts the autoresponder sequence that is SPECIFIC to that code. That’s a POWERFUL difference. *click*
- To elevate it to another level again, if during the text conversation we had gathered their email address (straightforward) the prospect will also receive an automatic email with the relevant information or again, whatever you wish to say to them.
- You can also make one of your text triggers interactive. This gives you the chance to gather more information about your prospect, such as their name or email address that is automatically updated within the system. In this instance you can see an automated conversation that allows you to get a clearer idea of what your prospect is looking for, in a non-invasive manner.
- Your subscribers can include multiple hashtag keywords in one text message . If they want info on more than one subject then they can get it all together or via several text messages. The choice is theirs.
- Your campaign phone number can accept multiple hashtag keywords with their own unique auto response. In this case #pdf is followed with a link to download a PDF, #video provides them with the relevant video link. So the same prospect can ask for multiple pieces of information (all of which is stored to allow you to gather a clearer picture of your prospect)
- We have a demo that you can try right now. Text #homes to 01353 210171 to try it. This is a full demo where you start at the beginning of the whole process. Please follow the steps to see the power for yourself.
- So we’ve seen one potential use for the trigger texting system. But what other ways can it be used?
- Car Dealers – Special Offer information, virtual car tours, new model releases, booking test drives and so on. All immediately in your prospects hands!
- Real estate – one aspect covered in the example. The advantage of speed. While a prospect is standing outside a house they could have all the information at their fingertips.
- Sales of any type of product, discount offers, sales, reviews of products, multiple opportunities
- Trade shows – Hugely powerful at tradeshows. With the amount of footfall at a trade show and the limit on time then an innovative method of collecting prospect details and providing immediate information or even a freebie then suddenly your tradeshow profits and leads will multiply exponentially.
- In the online world it can be used to create interaction within a podcast. Each podcast could have a specific hashtag so text #ep1 or #ep12 and the podcast link is sent direct to the listener. The possibilities are endless. Hashtags are used in everyday life already thanks to their constant use on social media sites so why not harness that in your marketing both on and offline?
- Please try the demo. I hope you are seeing the incredible possibilities afforded by Constant Touch text triggers. Just one of our suite of incredible tools used to get you prospects and deliver you profits. Thanks for listening! END