The document discusses sustainability and innovation in business. It notes that 94% of material input into durable goods manufacturing becomes waste. It argues that sustainability should be fundamental to business and drives innovation. Lowering carbon can lead to better business through cost savings and happier customers and employees. Innovation can come from applying ideas from unrelated industries to reduce energy and material usage. The document encourages redesigning existing business processes, products or functions to be more sustainable and imagining how that would create opportunities for innovation.