The document discusses several Amul advertisements and their use of verbal and non-verbal communication. It analyzes ads about a mother-daughter bond, parents getting their child ready for school, a multitasking mother, and Amul's Ramayana-themed commercial. The document finds that the ads generally show good congruence between the verbal messages and non-verbal cues like facial expressions and movements to effectively convey the intended meanings. However, one ad about a fan was criticized for insensitively portraying a thin person.