This document discusses the challenges of conducting traditional in-person qualitative research with children and how online qualitative methods can help address some of these issues. It describes how children can become bored, distracted, intimidated or influenced by others in traditional settings. To help with these problems, the document advocates using online surveys, discussion boards, and combining observation methods. It then provides an example of an effective case study where an online discussion board was used over multiple days to get insightful feedback from children about potential new snack products. The board engaged the children and provided time for considered responses and conversations with friends and family. Overall the online method generated useful brand, packaging and taste insights for the client.