This document discusses conceptual models and mental models, how they relate to designing products and shopping experiences. It outlines a research methodology to understand users' mental models through interviews and observations. The goal is to learn about users' concepts, boundaries, attributes, use cases and how they create new mental models for unfamiliar products in order to connect models and representations in design.

1. Conceptual Model
A Design Methodology
Ying Liang | Oct. 2015

2. shopping experience

3. Conceptual model and mental model

4. theoretical environment

5. research mental models and conceptual models

6. research mental models and conceptual models

7. research mental models and conceptual models

8. research mental models and conceptual models

9. research mental models and conceptual models

10. self-exploration

11. Further interview and observation

12. • What are the boundaries of their mental model of this task?
• What are the concepts they have in their mind?
• What are the attributes they mostly care about or mostly interact with?
• What are the main use cases?
• How they think about the A/C, auto buttons, and other unfamiliar buttons?
• How they use their mental models to explore new products?
• How they create another mental model for this new product?
• What are the connections between models and representations?
What I want to learn

13. thank you