The document discusses franchising as a business model where multiple owners share a single brand name. It describes the relationship between the franchisor, or parent company, and the franchisees who operate store locations. Franchising agreements typically require franchisees to pay an initial fee plus ongoing royalties based on sales. While franchising allows for rapid expansion with less capital than company-owned stores, it reduces the parent company's control and requires franchisees to pay revenue percentages. Major franchising companies are discussed like Yum! Brands, McDonald's, and Intercontinental Hotels Group. The conclusion states that as consumer wealth grows in emerging markets, so will demand for franchised consumer goods and India's franchising industry is expected to